Washing Cars, Walking Dogs, Honoring ‘Guests of the Day’…All a Part of TownePlace Suites’ “just because” Program

When I asked the front desk for directions, they handed me a map along with a free fare card for the subway, “just because”. I left the hotel early for a business meeting and discovered my car had been washed the previous evening, “just because”. I got back to the hotel after a long day and found my dry cleaning with a note, “this one’s on us…just because”. I thought my dog would be cooped up in my room all day and was delighted to see he had been walked and fed by the hotel staff, “just because”.

TownePlace Suites by Marriott knows that what makes a memorable experience is great service. And great service goes beyond what guests expect. A component of TownePlace Suites’ guest service program is "just because^TM" which encourages our service team members to provide a little extra attention with unexpected thoughtful gestures that show our guests they are important to us. August 27th was national Just Because Day and TownePlace Suites turned it into a week-long celebration. Service team members at the nearly 200 hotels surprised more than 5,000 guests with thoughtful gestures…just because.

A great example of the spirit of "just because" comes from the General Manager of TownePlace Suites by Marriott Dallas/DeSoto, Scott Perlmutter:

“While experiencing 63 days of heat in excess of 100 degrees, our guests cooled off with a refreshing blast from the past. A nine-stool A&W root beer stand was where it all started for Marriott, and one associate thought it would be a great idea to share our heritage while offering a unique way to beat the heat. During "just because" week we welcomed our guests with A&W root beer floats made with "local" Blue Bell ice cream. After serving more than 150 glasses and sharing countless memories with our loyal Marriott guests, stomachs were happy and they were again reminded that service is what sets Marriott and TownePlace Suites apart from other brands.”

About TownePlace Suites:
TownePlace Suites is an all-suite hotel brand designed for long-stays with moderately priced rooms that provide thoughtful spaces for both working and living and help guests settle in by acclimating them to the neighborhood. Each TownePlace Suites offers studio, 1 and 2-bedroom residential-style suites, TowneMap® map wall with “Eat, Play, and Live” recommendations for orientation to the local area and In A Pinch® 24/7 food/beverage pantry. Guest rooms feature HomeOffice area with a larger, ergonomic work environment, a fully equipped kitchen and free in-room high speed internet access.  Launched in 1997, the brand currently has more than 190 locations in the United States. TownePlace Suites participates in the company’s award-winning Marriott Rewards® program, which enables members to earn their choice of points toward free vacations or frequent flyer mileage in their preferred airline program for dollars spent at more than 3,100 Marriott hotels around the world. For more information or reservations, call the TownePlace Suites toll-free number at 800-257-3000 or visit the Web site at www.towneplacesuites.com.

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Connect with sara.steffenauer@marriott.com