Best Employer Brand Awarded to Marriott International at ERE Recruiting Excellence Awards
Marriott International has received the Best Employer Brand award at the ERE Expo, which seeks out new ideas and innovations amongst corporate recruiting professionals. The award recognizes Marriott’s unique employment branding strategy, designed in partnership with Evviva Brands, which includes Marriott’s “Find Your World” brand line, the Facebook game “My Marriott Hotel” and a blog for university students.
“I’m so proud of the work that my employer brand team has done in partnership with our consumer brand teams and Evviva to help attract talent to careers in hospitality and introduce Marriott into far-reaching, emerging markets via social media platforms,” said Francisca Martinez, Vice President of Talent Acquisition, who accepted the award on behalf of Marriott.
“Marriott is a fantastic company to work with. They see their employer brand as critical to their future success and it’s exciting to see the work get the recognition it deserves,” added Dr. David Kippen, CEO and Chief Strategist at Evviva Brands.
To play the ‘My Marriott Hotel’ Facebook game for yourself, and see how Marriott leveraged the benefits of social media to encourage talent acquisition, click here.
Notes to editors:
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA with more than 3,700 properties in 73 countries and territories and reported revenues of over $12 billion in fiscal year 2011. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels & Resorts, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, ExecuStay, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott, and The Ritz-Carlton Destination Club. There are approximately 300,0000 employees at headquarters, managed and franchised properties. Marriott is consistently recognized as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
About Evviva Brands - Evviva Brands is an international team of employee engagement, brand and communications specialists - helping major companies build their reputations in order to attract and retain good people.
Headquartered in San Francisco, with offices globally, the consultancy provides creative solutions to critical staffing challenges, in both developed and emerging geographical markets. Evviva has significant experience in advising on national and cultural differences that effect employment attitudes across the globe.
Dr David Kippen, CEO, is an acknowledged authority and frequent lecturer on employer brand strategy and has worked with businesses ranging from Bain & Company, Coca-Cola and Microsoft in the United States to E.ON in Europe and Marriott International across many markets.
About ERE - ERE was created in 1998 as an online gathering place for recruiters. It was a needed destination where they could network, share best practices, and learn from each other.
More than a decade later, ERE Media has become the go-to source for information and conferences in the human resources and recruiting industries. We have built our publications and conferences around four core brands and audiences to cater to their specific needs.
ERE is the flagship publication and conference of ERE Media, designed to deliver need-to-know information to corporate recruiting professionals. It has steadily grown into the must-read publication and must-attend conference for corporate recruiting. ERE provides a blog, daily email newsletter, community, webinars, and job board. We also host both the twice-a-year ERE Expo and Recruiting Innovation Summits.
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