Marriott Takes Revenue Management to the Next Level
International Data Group's (IDG) CIO magazine has announced that Marriott International is a recipient of the 2012 CIO 100 award. The annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).
For more than 20 years Marriott has led the industry in the practice of Revenue Management, and in 2010 the company began the rollout of Consolidated Inventory / Total Yield. The system enables hotels to optimize total hotel revenue and profit as well as enhance their service to group and catering customers. Today, the rollout to the Eastern region of North America is complete and generating results, proving real business value within the first year.
“A project of this scale required the firm alignment of business and IT priorities in order to be successful," said Bruce Hoffmeister, Global CIO. “As a result, no competitor has anything close to the solution Consolidated Inventory / Total Yield provides. The system puts the right information in employees’ hands so they can deliver on the expectations of group customers and close the right business for the hotel. We are honored that our efforts have been recognized by CIO Magazine.”
"For 25 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value," said Maryfran Johnson, Editor in Chief of CIO magazine & events. "Our 2012 winners are an outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage."
About the CIO 100
The recipients of this year's CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative IT and business initiatives. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges' recommendations and voted on the final 100.
Complete coverage of the 2012 CIO 100 awards will be online at http://www.cio.com on August 1, 2012 and in the August 1st issue of CIO magazine.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit http://www.marriottnewscenter.com/.
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