Bands Poised to Rock London, Paris and Hamburg for the Official Launch of Renaissance Hotel’s Rlife Live in Europe
Live Performances from Rising Star Maverick Sabre and ‘Best Band In The House’ Finalists.
RLife LIVE, Renaissance Hotels’ global music and entertainment platform, will officially launch in Europe today with a series of free live performances from today’s rising stars and hottest up-and-coming musical talent. Renaissance Hotels in London, Paris and Hamburg will welcome ‘Best Band in the House’ finalists to the stage, as well as urban soul singer of the moment, Maverick Sabre, for special performances to mark the occasion.
Launched in 2010, RLife LIVE (www.RLifeLive.com) provides hotel guests and local patrons the chance to discover and engage with musical talent on-site at Renaissance Hotels around the world. The unforgettable interactions vary from acoustic performances, listening parties, unexpected DJ sets, post-concert events and meet and greet opportunities that go beyond a quick photo or autograph signing. Renaissance Hotels have hosted an eclectic fleet of emerging artists on the verge of superstardom, including Bruno Mars, Janelle Monae and Robyn.
Always with a finger on the pulse of the music industry, Renaissance Hotels launched the ‘Best Band in the House’ competition together with MTV EMA in March this year to find Europe’s hottest new musical talent. The finalists performing at the launch events fought off stiff competition from 640 other hopefuls, and survived a panel selection and public vote. After 23,962 votes counted and verified, the finalists are:
France: The Bliss, performing at Renaissance Paris Le Parc Trocadero on 10th July
United Kingdom: Dead on TV, performing at St Pancras Renaissance, London, on 12th July
Germany: The Jabs, performing at Renaissance Hamburg on 19th July
Also performing at St Pancras Renaissance on 12th July is headline act and rising star Maverick Sabre. Dubbed ‘one to watch’ in 2011, Maverick Sabre’s gold-selling debut album ‘Lonely Are The Brave’ propelled him into mainstream consciousness. Possessing a gritty yet soulful voice, Maverick’s modern twist on a vintage sound resonates with audiences. Recent sold-out shows at Koko and The Roundhouse have seen Maverick Sabre become an essential live act. Certain to put on a show-stopping performance on 12th July, Maverick will perform tracks from his much-lauded album, as well as newest single ‘These Days’.
“We are thrilled to launch RLife LIVE in Europe by welcoming Maverick Sabre to the stage at our St Pancras Renaissance and introducing Renaissance guests to some of the hottest new talent to emerge from our ‘Best Band in the House’ competition,” said Osama Hirzalla, vice president brand marketing for Marriott International in Europe. “Renaissance Hotels is all about provoking guests to discover something unique or exceptional wherever they happen to be, and RLife LIVE provides the perfect platform to give guests intimate access to true discovery moments so they can boldly claim “I knew them when…”
The final stage of the Best Band in the House competition takes place from 24th August – 23rd September when fans are encouraged to go back online at www.mtv-renaissance.com and vote for their favourite of the three finalists. The winner will win the ultimate prize of performing at the MTV EMA in November. Featuring today’s hottest artists and international superstars, the 2012 MTV EMA will broadcast live from Frankfurt’s historic Festhalle on Sunday, November 11, 2012.
Renaissance Hotels is the signature lifestyle brand within Marriott International’s global portfolio of brands. In 2008, the brand began an intense journey to firmly establish itself in the lifestyle hospitality space and differentiate itself from other hospitality brands by introducing game changing programs including the Navigator program and RLife LIVE. Renaissance Hotels launched its first ever global advertising campaign inspired be today’s modern traveler, Live Life to Discover, which represents the culmination of the global repositioning of the brand.
RENAISSANCE HOTELS is an upscale brand with more than 150 properties in 34 countries that speaks to passionate travelers in search of authentic local discoveries when traveling for business or leisure. Renaissance Hotels has recently welcomed several new "gems" to its global collection – the historic 5-star St Pancras Renaissance in London, the exotic Renaissance Sanya Resort and Spa in burgeoning China, the urban boutique Renaissance Atlanta Midtown and the sexy Renaissance Sao Paulo. These hotels join a rich portfolio defined by distinctive and well-known icons such as the Mayflower Renaissance Hotel in Washington, D.C., the Eden Roc Miami Beach Resort & Spa, and the Renaissance Paris Vendome Hotel. To make reservations and for more information about Renaissance Hotels, visit www.renaissancehotels.com. Follow Renaissance on www.twitter.com/RenHotels, Facebook.com/RenaissanceHotels and the Rlife Blog at TheRenaissanceLife.com.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com
About the MTV EMA
The “2012 MTV EMA” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s 300-plus digital media properties around the world. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2012 MTV EMA.”
Since its inception in 1994, the MTV EMA has established a reputation as one of the most sensational music award shows in the world. The “2011 MTV EMA”, held in Belfast, Northern Ireland, saw a double digit increase in total viewers with over 23 million viewers across multiple platforms. The 18th annual show also saw a 37% increase in the coveted 12-24 demographic, and voting for the 2011 MTV EMA was up a staggering 236% with over 158 million votes worldwide.
Past EMA performers have included the hottest artists from the worlds of hip hop, rock and pop – such as Beyoncé, Adele, Katy Perry, Jay-Z, Rihanna, Green Day, Justin Bieber, Shakira, Kanye West, Tokio Hotel, Red Hot Chili Peppers and Kings of Leon – to iconic global superstars like U2, Coldplay, Madonna, Prince, Lady Gaga, Bon Jovi, and many, many more. For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter. For MTV EMA press materials, please visit press.mtvema.com.
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