Getting in the Mood - Marriott Hotels & Resorts Mood Reader Ranks as One of Spotify’s Most Popular Brand Campaigns
The Marriott Mood Reader, a new Spotify content experience from Marriott Hotels & Resorts, has become one of the most successful campaigns in the history of Spotify. The Marriott Mood Reader matches music to the listener’s mood, allows users to create mood-based playlists and offers them the chance to win fun prizes. Users created over 30,000 playlists in the first month and the initial engagement rate was an impressive 70%.
“Spotify offers us an excellent opportunity to create meaningful connections by providing personalized experiences with the growing number of younger travelers staying in our hotels, who are more global and mobile,” said Paul Cahill, senior vice president, brand management for Marriott Hotels & Resorts. “Our app on Spotify not only finds the right music to match your mood and to entertain you, but also introduces people to new music they can share with their friends. We are overwhelmed by the apps success.”
“Our goal is to partner with brands that understand the power of music to connect their messages to our millions of users,” said Erin Clift, Vice President, Global Marketing & Partnerships. “Marriott is a great example of a brand that was able to create an amazing user experience that also spoke directly to their brand proposition.”
Marriott Hotels & Resorts and Spotify will continue to build out content experiences that leverage music in 2013.
About Marriott Hotels & Resorts
Marriott Hotels & Resorts continues to inspire and provide a balanced life on the road for discerning and high-achieving business and leisure travelers, offering warm, professional service; sophisticated yet functional guest room design; lobby spaces that facilitate working, dining and socializing; restaurants and bars serving international cuisine prepared simply and from the freshest ingredients; meeting and event spaces and services that are gold standard; and expansive, 24-hour fitness facilities. All Marriott hotels participate in the award winning Marriott Rewards guest loyalty program that allows members to earn hotel points or airline miles for every dollar spent during stays. Join us on Marriott Hotels & Resorts rapidly growing Facebook community (www.facebook.com/marriott) and follow us on Twitter (twitter.com/marriott). For more information, visit www.MarriottHotels.com.
Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks*. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is available in 17 countries: USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The Netherlands, Spain, Australia, New Zealand, Ireland and Luxembourg with more than 20 million active users, and over 5 million paying subscribers.
* Number of tracks licensed globally. Catalogue size varies per market.
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