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12/12/2012

Residence Inn Goes (adverb) with Mad Libs on Facebook

Travel Mad LibsResidence Inn by Marriott celebrates the holiday season, inviting Facebook fans to take a trip down memory lane with the new Travel Mad Libs application. In an exciting collaboration with Penguin Young Readers Group’s Mad Libs series, online enthusiasts can now create a series of fun, travel-inspired word games that will evoke a favorite childhood pastime. Offering three unique travel-focused stories, the app allows you to choose “My Fantastic Family Vacation,” “My Best Business Trip” and “My Top Travel Tips.” Fans of the Residence Inn Facebook page will remember the simple joy of creating a whimsical story to share with friends in a version updated with a digital twist.

“Creating Mad Libs stories has always put a smile on my face,” says Diane Mayer, vice president and global brand manager, Residence Inn. “During this holiday season, we want to offer our fans a gift of laughter that they can share with friends and family no matter where they are, and inject a little humor into the travel experience.”

The application will allow travelers who “like” the Residence Inn Facebook page to engage in lighthearted entertainment with their friends online. Users can choose to fill in the stories the traditional way with their choice of noun, adjective, verb, etc., or players can select to have Facebook auto-populate using Facebook friends’ names, as well as the typical Mad Libs staples. The stories will be easily shareable across the web with quick options to post on friends’ walls, see users who have played and invite others to join in on the merriment. The zany travel tales may even inspire users to plan their next getaway.

Residence Inn is dedicated to making travel fun and easy, and this collaboration with Mad Libs celebrates one of the best parts of travel: the stories to share upon return. Residence Inn’s Facebook page will be the exclusive place to enjoy these three uniquely crafted travel tales.

About Residence Inn by Marriott
With more than 600 properties in the United States, Canada, Europe, the Middle East and Central America, Residence Inn by Marriott is a leader in the extended-stay lodging segment. Designed for long stays, the brand offers spacious suites with separate living and sleeping areas. Fully functional kitchens, grocery delivery, 24-hour markets and complimentary breakfast help guests maintain a healthy balance while on the road. Complimentary Wi-Fi allows guests to stay connected to the home and office, while health and fitness options and inviting lobby spaces provide comfortable places to work and relax.

Residence Inn participates in the company’s award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the Residence Inn toll-free number at 800-331-3131 or visit www.residenceinn.com. For travel tips, the latest on the brand or to connect with other travelers, “like” Residence Inn on Facebook: www.facebook.com/residenceinn.

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Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

About Penguin Group
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, Razorbill and Frederick Warne, among others. The Penguin Group (www.penguin.com) is part of Pearson plc, the international media company.

Contacts:
Jessica Stadd   
Marriott International      
301-380-3178     
jessica.stadd@marriott.com   
  
Meredith Phares/Tricia Lanigan
Laura Davidson Public Relations
212-696-0660        
meredith@ldpr.com/tricia@ldpr.com