Marriott International Launches First-Of-Its-Kind Careers App
London – Marriott International, Inc. (NYSE:MAR) is taking its recruitment digital in Europe with a newly launched careers App that is the first of its kind in the hospitality industry. Available in English, French, German and Russian, the new innovative App has been developed in tandem with Evviva Brands following extensive market research among young people – a target demographic for the new App.
“We are excited for Marriott to be leading the way with the development of this new App. The youth unemployment figure is rising steadily in much of Europe, but there continues to be great opportunity within the hospitality industry and within Marriott, so it is important that we engage the next generation of job seekers through a variety of tools and mediums that are relevant and appealing to them,” said Bridgett Price, Chief Human Resources Officer for Marriott International in Europe.
The App engages users with personal and authentic career stories, which is a key learning incorporated in to the creation of the app taken from the extensive market and focus group research. “Young people want to hear about real people, what they do, and how they got there – stories of successful careers with Marriott and how they were built,” said Cate Newsom, Head of Insight for Evviva. The App also presents Marriott’s many brands together as a family to increase awareness of the many diverse opportunities within the company.
Though the App is not designed to replace traditional face-to-face recruitment, it will enable Marriott to reach a technologically savvy and ever increasing mobile audience, thus enhancing and optimising the recruitment process. Importantly it will also showcase the range of roles available within Marriott - from General Manager to Housekeeping Supervisor, and Front Office Supervisor to Sales Director - to excite users about the opportunities within the company as it continues to expand and open new hotels across Europe as part of its goal to double its portfolio in Europe from 40,000 rooms to 80,000 rooms by 2015.
Marriott is consistently recognised as a top employer, recently taking 7th place in the Sunday Times’ “25 Best Big Companies to Work For” list 2013 and named in FORTUNE magazine’s “100 Best Companies to Work For” list for the 16th year in a row.
The “Marriott Jobs in Europe” App is available NOW for download by iPad users, with the iPhone version coming soon. Download the App for free today onto your iPad by clicking the App Store logo below.
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Evviva Brands is an international team of employee engagement, brand and communications specialists - helping major companies build their reputations in order to attract and retain good people. Please visit www.evvivabrands.com for more information.
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