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08/06/2013

Marriott Bed Linens Redux

London - Marriott Bed Linen Tote BagMarriott Partners with Lily and Lionel and Sleepingbags Social Enterprise to Create One-Of-A-Kind Designer Tote Bag From Recycled Marriott Hotel Bed Linen

London – Marriott International has launched a limited edition tote bag with an exclusive print by British luxury accessories brand, Lily and Lionel.  The print is featured on a SleepingBags tote bag made in England from 100% recycled bed linen provided by U.K. Marriott hotels.  This first of its kind bag is available to purchase for £20 at www.shopmarriott.com/bedlinentote with Marriott donating at least £10 from the sale of every bag to The Prince’s Trust.

Marriott is the first major hotel company to partner with pioneering British social enterprise, SleepingBags, to transform retired hotel bed linen into items that can be put back into hotels as guestroom amenities.  Marriott hotels across the U.K. have introduced hairdryer bags, newspaper bags and laundry bags made from retired bed linen into their guestrooms, helping provide a richer guest experience. The exclusively designed tote printed as a limited edition of 1,000 bags is a collaborative project that aims to highlight Sleeping Bags’ goal of reducing landfill and transforming people’s relationship to waste.

Lily and Lionel, famed for their iconic printed luxury scarf designs, has created a captivating, dream like scene of birds in flight using a palette of pastel colours that sit beautifully on the charcoal grey of the linen bag.   The evocative design helps to communicate the campaign’s message of sleeping that little bit more soundly by offering support to this environmental cause. 

Barbara Powell, Senior Director of Social Responsibility for Marriott International says: “Marriott has a deep-rooted commitment to sustainability and is delighted to launch the Lily and Lionel bag. Not only does the bag look good but it’s also a great example of how we are working with our suppliers to create sustainable products and reduce our environmental footprint.”

Andy Marks, Founder & CEO of SleepingBags says: “If laid end-to-end, bed linen condemned by the world’s leading hotel chains in one year would go around the world more than twice.  Reimagining Marriott’s wonderfully soft bed linen to create this tote bag is an enchanting way of making people re-think what waste is.  The bag looks great, feels great and has a story to tell.”

Alice Stone, Creative Director at Lily and Lionel says:  “Lily and Lionel is truly grateful to have been asked to take part in this inspiring project. We are passionate supporters of environmental causes and love the concept of this project.  A huge part of producing our scarves is sourcing the best fabrics, and the feel of the SleepingBags tote is lovely; we’ve added our own touch with an ethereal design that is very fitting for the story that this bag has to tell.”

The Lily and Lionel tote bag is available to buy from today at www.shopmarriott.com/bedlinentote. Marriott is committed to supporting The Prince’s Trust, a charity that helps change young people’s lives.

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.  

About SleepingBags Social Enterprise
SleepingBags creates products made from end-of-life bed linens sourced from luxury hotels. We reimagine these wonderful fabrics by applying strong design and brand values to create Moments of Wonder™ - unique experiences full of stories and wonder that become an integral part of the luxury travel experience. SleepingBags’ range includes tote bags, sleep wear and soft furnishings.

About Lily and Lionel
Lily was an expert dressmaker; Lionel supplied apparel to some of London’s most exclusive boutiques. Together they passed down an inherent knowledge of textiles to their granddaughter Alice Stone, Lily and Lionel’s Creative Director.  Sourcing the best textiles from around the world was just the beginning. Now Lily and Lionel is renowned for iconic prints that have been seen on fans like Elle Macpherson, Edie Campbell and Thandie Newton.  As it approaches its fifth year, Lily and Lionel is present in over 150 locations around the world, including Harrods, Harvey Nichols and Liberty.

About The Prince’s Trust
Youth charity The Prince’s Trust helps disadvantaged young people to get their lives on track. It supports 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion. Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training. The Prince of Wales’s charity has helped more than 700,000 young people since 1976 and supports 100 more each day. Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.

Connect with helen.taylor@marriott.com and olivia@nyloncommunications.com