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09/05/2013

Renaissance Hotels Partners with Harlem’s Fashion Row

RHR - Harlem Fashion Row - Renaissance Hotel 57Offers Sneak Peek of Spring/Summer 2014 Collections at Second Annual Harlem’s Fashion Row Pop Up Shop

BETHESDA, MD - Renaissance Hotels (www.renhotels.com), the hotel brand designed to help guests Live Life to DiscoverSM, has partnered with Harlem’s Fashion Row (HFR), an arts and entertainment organization that engages audience and aligns brand partners with emerging fashion designers of color, to showcase the work of twelve  designers at the Second Annual HFR Pop Up Shop on September 5th.

RHR - Harlem Fashion Row - Renaissance Hotel 57 Luncheon - KimberlyAs part of the partnership with HFR, Renaissance will showcase two unique experiences at its two boutique New York hotels including a private luncheon at Renaissance New York Hotel 57 for fashion influencers on September 4th. The following day, the Renaissance New York Times Square Hotel will transform its lobby lounge area into twelve designer boutiques for guests to discover and explore including B. Marie, Crystal Streets, Jessie Adore, and Bruce and Glen who will be participating for their second consecutive year as well as first year designer contributors Harriette Cole, Kimberly Goldson, Kahindo Mateene. Live models will help showcase the designer pieces as guests enjoy music curated by RLife LIVE, the exclusive entertainment program of Renaissance Hotels.

The collaboration between Renaissance Hotels and HFR spotlights up and coming diverse talent while offering hotel guests and attendees the opportunity to discover the best of fashion design.  HFR is widely known for their signature events and high profile media generating programs that connect with people through creative conception, design, meaningful activations, and original content while, at the same time, supporting the program’s talent initiative.

RHR - Harlem Fashion Row - Designer PreviewRenaissance Hotels is a lifestyle hospitality program that inspires authentic travel experiences through innovative guest programs including Navigator, the brand’s signature concierge service, and RLife LIVE, an industry-leading entertainment platform showcasing music, arts and more at Renaissance Hotels around the world.  Last year, Renaissance Hotels introduced its first ever global advertising campaign, Live Life to DiscoverSM, inspiring guests to discover something distinctly new whenever they travel for business or leisure.

ABOUT RENAISSANCE
Renaissance Hotels encourages guests to Live Life to DiscoverSM at more than 155 hotels in 35 countries around the world. Each hotel is unique and every stay offers an opportunity to explore local discoveries exclusive to the destination.  At every hotel, Renaissance Navigators are local experts ready to assist guests in discovering local flavors and activities.  Signature RLife LIVE entertainment events are designed to showcase emerging talent in music, the arts, culinary and more to inspire discovery. R.E.N. Meetings offers groups an experience beyond the traditional meeting rooted in creative sensory meeting design, RLife LIVE networking events and custom curated local Navigator excursions.   At Renaissance Hotels, we work to ensure that every trip is transformed into an eye-opening, unforgettable journey. You spend your life working, you should discover the world as you go. www.renhotels.com

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ABOUT HARLEM’S FASHION ROW
HFR has a sole mission to increase diversity in fashion by discovering emerging fashion designers of color and showcase their unique fashion lines to audiences and brand partners. HFR is a media generated movement uncovering and defining new artistic, cultural, and social trends. Founder Brandice Henderson had twelve years of experience in fashion before making the move to New York City eventually attending a fashion show in Brooklyn that influenced her to create HFR.  In August of 2007 the first HFR event was a success. Since then HFR has grown immensely, and is now celebrating their 6th Fashion Show during renowned New York Fashion Week.  

Connect with catherine.leitner@marriott.com and laurenb@alisonbrodpr.com