Marriott's Brands Top-Rated Among Business Travellers
Bethesda, Md, – October 22, 2013 – The results are in and Marriott International’s modern essentials and extended stay portfolio leads the industry according to recently released Business Travel News' (BTN) 2013 Hotel Chain Survey and the American Customer Satisfaction Index (ACSI). Representing more than 2,000 hotels, Courtyard by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield Inn & Suites by Marriott and TownePlace Suites by Marriott all ranked at the top of the two influential industry surveys this fall, showing signs of increased popularity among guests and impressive global development.
“The strength and growth of our modern essentials and extended stay portfolio are truly extraordinary,” said Janis Milham, senior vice president, modern essentials & extended stay lodging. “As we constantly evolve and look for ways to enhance our offerings, these surveys are testament that we are doing well in positioning our brands to serve the needs of our guests.”
TownePlace Suites is the number one ranked hotel brand in the midprice extended stay tier in the BTN survey. Every year, BTN asks business travel buyers to rate the hotel brands with which they conduct business. Survey categories include sales staff, consistency, corporate rate programs, data quality, service, physical appearance, business center, amenities (business and overall), and the price and value relationship. TownePlace Suites scored highest in each of the individual categories of the survey yet again – the only brand in recent history to do so three times in a row.
“We are honored to be Business Travel News’ top-rated extended stay brand in the midprice segment,” said Loren Nalewanski, vice president and global brand manager, TownePlace Suites. “Being recognized for a third year by such a key sector of the travel industry is remarkable and motivates us to continue to exceed our guests’ expectations during every stay.”
According to the BTN survey, Residence Inn is the second highest brand in the upscale extended stay category, and the top brand in terms of sales staff quality, data quality, helpful/courteous service and quality of the business center. Courtyard, that recently celebrated its 30th anniversary was rated third in the upscale tier in the BTN survey and Fairfield Inn & Suites ranked highest of all lodging types in the ASCI survey and was also rated second overall in its category – the upper midprice tier in the BTN survey.
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