Marriott Content Studio and luxury global brand JW Marriott Hotels & Resorts today announce that production has begun on the third installment of the franchise short film, TWO BELLMEN. Like the two films that precede this one in the franchise, TWO BELLMEN THREE is the result of a partnership with Substance Over Hype, the renowned collective that anchors much of its storytelling in movement (dance, stunts, parkour) and music. The original short film is the last installment in the award-winning TWO BELLMEN franchise launched last year.
The franchise shifts to Seoul, South Korea and the JW Marriott Dongdaemun Square, with actors and stuntmen William Spencer (Spider-Man; Spider-Man 2) and Caine Sinclaire (NBC’s Grimm; How I Met Your Mother) reprising their roles as heroic bellmen Gage and Christian. The bellmen are in Seoul as competitors in the “Global Bellmen Games,” a celebration of the exceptional talents of bellmen featuring amazing obstacle course challenges, talent show aspects and skill-based games. Joining the series are Ki Hong Lee (Maze Runner, Unbreakable Kimmy Schmidt) and Jessica Jung (Girl’s Generation), who play a couple getting married at the hotel at the same time as the games.
Like the two previous films in the franchise set in Los Angeles and Dubai respectively, TWO BELLMEN THREE takes place in and around one of JW Marriott’s sensational properties and prominently features the Korean culture and beauty of Seoul in its story. Additional actors and inspiration for the film will be drawn from the world of K-Pop and Korea’s acting, singing and online communities.
“As one of the first brands to commit to a short-form branded film series, we’re excited to begin production on our third TWO BELLMEN,” said David Beebe, Vice President, Global Creative + Content Marketing for Marriott International. “Partnering with the talented Substance Over Hype storytellers, we have produced content people want to watch with more than 12 million views for the first two installments. Each film features a beautiful JW Marriott property playing a character and creating awareness for the luxury brand among younger travelers.”
As with the previous TWO BELLMEN films, this one is directed and written by Daniel Malakai Cabrera, founder of Substance Over Hype, and overseen by executive producer David Beebe. TWO BELLMEN THREE is set for a global, multi-platform premiere in September 2016 through Marriott’s YouTube channel, Marriott.com and additional digital-platform rollouts including JW Marriott guest room televisions and partner channels. In addition, all three films in the franchise will be packaged for worldwide distribution as original content.
“JW Marriott Dongdaemun Square Seoul and the city itself will take center stage in the third installment of TWO BELLMEN,” says Mitzi Gaskins, Vice President, Luxury Brand Management & Guest Experience for Marriott International. “JW Marriott’s commitment to world-class service and a luxury guest experience will once again be brought to life in an entertaining, engaging and creative way, while the beauty and vibrancy of Seoul will also be showcased.”
The much acclaimed TWO BELLMEN franchise was launched in March 2015 and to date has been the recipient of the 2016 Telly Award, A Shorty Award, Best in Hospitality and a Silver Addy Award. To watch the TWO BELLMEN franchise and for more information, visit www.twobellmen.com and follow the franchise on Facebook, Twitter, Instagram and YouTube.
About Marriott International's Content Studio
Launched in September 2014, Marriott’s Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens. To further the company’s focus on next-generation travelers and to drive new business, the studio aims to own original content marketing and to produce engaging content that builds worldwide communities of people passionate about travel that will drive commerce to the company’s hotels.
About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today’s sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are more than 75 JW Marriott hotels in over 25 countries; by 2020 the portfolio is expected to encompass more than 115 properties in over 35 countries. Visit us online, on Instagram, Twitter and Facebook. Note on Forward-Looking Statements The statement about the expected size and distribution of the JW Marriott hotel portfolio in 2020 is a “forward-looking statement" within the meaning of U.S. federal securities laws, not a historical fact, and is subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in the most recent quarterly report on Form 10-Q that Marriott International, Inc. has filed with the U.S. Securities and Exchange Commission; any of which could cause actual results to differ materially from those expressed in or implied by that statement. That statement is made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.