Marriott Content Studio and luxury global brand JW Marriott Hotels & Resorts today announced the premiere of “Two Bellmen Three”. The action packed third-film in the award-winning franchise takes place in Seoul, South Korea in and around the JW Marriott Dongdaemun Square Seoul. The highly anticipated film is the first Asian installment and draws inspiration from the creative world of K-Pop and Korea’s acting, singing and online communities, bringing Korean culture to life in a multi-faceted love-story that explores relationships and the drive to succeed. [Two Bellmen Three | Official Movie: https://www.youtube.com/watch?v=oUIeA1i6V5I]
Marriott Content Studio and JW Marriott Hotels & Resorts Premiere
Actors and stuntmen William Spencer (Spider-Man; Spider-Man 2) and Caine Sinclair (NBC’s Grimm; How I Met Your Mother) reprising their roles as heroic bellmen Gage and Christian. The bellmen are in Seoul as competitors in the “Global Bellmen Games,” a celebration of the exceptional talents of bellmen featuring amazing obstacle course challenges, talent show aspects and skill-based games. Joining the series are Ki Hong Lee (Maze Runner, Unbreakable Kimmy Schmidt) and Jessica Jung (Former Girls’ Generation member), who play a couple getting married at the hotel at the same time as the games.
Highly Anticipated Third-film in Award-Winning Series Screened at Black Carpet Event at JW Marriott Dongdaemun Square Seoul
“We are so honored to be part of the Two Bellmen short film series, a fun, outside-the-box marketing endeavor,” said Jessica Jung. “It was thrilling to take on roles that resonate with a new generation of globally-minded guests, while further expanding an appreciation for Korean culture through a unique perspective.”
Ki Hong Lee added, “It was a pleasure to be a part of this creative project, working with Director Daniel Malakai Cabrera and a team of diverse actors. We hope that our characters afforded greater depth to the local destination, adding color to both the setting as well as the characters’ lives.”
Two Bellmen Three is available for viewing on Marriott’s YouTube channel, Marriott.com and additional digital platforms, including JW Marriott guest room televisions and partner channels.
A “black carpet” premiere gala was held at JW Marriott Dongdaemun Square Seoul, with the exclusive screening draw a number of VIP guests including Bart Buiring, Chief Operations Services Officer, Lothar Pehl, Area Vice President along with film executive producers David Beebe, Vice President, Global Creative & Content Marketing; Anka Twum-Baah, Vice President, Customer Loyalty & Content and Tony Chow, Director, Creative & Content Marketing Asia Pacific at Marriott International. Platinum Marriott Rewards Members were invited to an exclusive viewing along with media friends and other distinguished guests.
“We are thrilled to showcase the beautiful city of Seoul in the third installment of the fun and exciting Three Bellmen series, following the success of the franchise in the U.S. and Dubai,” said Peggy Fang Roe, Chief Sales & Marketing Officer, Asia Pacific, Marriott International. “In this bold and original film project, our two intrepid bellmen return with their humor and action-packed moves, blended with globally appealing elements from Korean traditional and pop cultures while spotlighting the exceptional service and luxury guest experience tied to each distinctive JW Marriott property.”
As with the previous two films, Two Bellmen Three was written by Daniel Malakai Cabrera. Daniel reprised his role as “Pablo” and co-directed with Mark Spencer on this production. Daniel is the founder of Substance Over Hype, a creative collective which conveys much of its storytelling through vigorous movement such as parkour, dance, stunts, martial arts, and music. Two Bellmen Three pushes the boundaries of advertising within the hospitality industry to reach the next-generation traveler.
“Today’s millennials plan and travel differently, often accessing information via their peers or through other conversations they’re having on social media,” said David Beebe, Vice President, Global Creative & Content Marketing at Marriott International. “And Two Bellmen Three delivers Marriott International’s core proposition, a luxurious hospitality experience with elevated offerings and personalized experiences, to this audience using their preferred, and thus more impactful, social channels.”
Tony Chow, Director, Creative & Content Marketing, Asia Pacific at Marriott International, added, “Not only does this innovative film franchise help drive interest and awareness of our brand, it inspires and engages customers with its creative storytelling – enhanced by the appeal of the local destination and the ever-growing popularity of Korean culture.”
To celebrate the release of the Two Bellmen Three, Marriott International is offering “My Bellmen Packages” for across properties in Seoul Korea. For bookings made from 19 Jan, to 30 April 2017 at participating hotels, guests will be able to enjoy exceptional stay, wedding, food and beverage and spa experiences – all themed under the Two Bellmen series. More information about the My Bellmen Packages is available at http://marriott.com/specials/mesOffer.mi?marrOfferId=1199392&displayLink=true.
Launched in March 2015, the Two Bellmen franchise won the 2016 Telly Award, A Shorty Award, Best in Hospitality, Global Micro Movie Awards in China and a Silver Addy Award. To watch the original Two Bellmen and for more information, visit www.twobellmen.com or follow the franchise on Facebook, Twitter, Instagram and YouTube.
About Marriott International’s Content Studio
Launched in September 2014, Marriott’s Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens. To further the company’s focus on next-generation travelers and to drive new business, the studio aims to own original content marketing and to produce engaging content that builds worldwide communities of people passionate about travel that will drive commerce to the company’s hotels.
About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today’s sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are more than 75 JW Marriott hotels in over 25 countries; by 2020 the portfolio is expected to encompass more than 115 properties in over 35 countries. Visit us online, on Instagram, Twitter and Facebook. Note on Forward-Looking Statements The statement about the expected size and distribution of the JW Marriott hotel portfolio in 2020 is a “forward-looking statement” within the meaning of U.S. federal securities laws, not a historical fact, and is subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in the most recent quarterly report on Form 10-Q that Marriott International, Inc. has filed with the U.S. Securities and Exchange Commission; any of which could cause actual results to differ materially from those expressed in or implied by that statement. That statement is made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.