Asia 06/29/2017 – Bethesda, Md.

Aloft Hotels Spotlights Emerging Global Music Talent With ‘Project: Aloft Star’ Kicking Off In The Asia Pacific Region

Designed for the next generation of traveler, Marriott International’s (NASDAQ: MAR) Aloft® Hotels is now accepting submissions for Project: Aloft Star, which will be amplified by MTV in Asia. With the success of the past years, the reach of the competition is now extended to Australia and Indonesia. Providing an annual platform to discover music talent, the competition will identify and support aspiring music acts in nine markets: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand. Last year, the competition drew more than 500 entries and 600,000 public votes.

Project: Aloft Star, promotes the brand’s commitment to supporting self-expression by identifying the latest emerging music talent around the world. Since 2008, Aloft has been putting the spotlight on rising stars, offering an ongoing music concert series at every one of the brand’s 126 hotels. The response from musicians and fans to Project: Aloft Star has been tremendous and the competition is a highly anticipated event that’s become known for showcasing original music from aspiring acts.

“Aloft Hotels is designed for those who love open thinking and open expression, and Project: Aloft Star captures that passion through music,” said Bridget Higgins, Senior Global Brand Director, Aloft Hotels. “This global program is ever-expanding as we continue to commit the brand to one of our core passion points. We also want all music-lovers to be involved by voting for their favorite musicians on our site, projectaloftstar.mtvasia.com, and by chatting with us across social media platforms.”

“We’re excited to be exploring new talents this year by opening up entries to include Indonesia and Australia,” said Mike Fulkerson, Vice President of Asia Pacific Brand Marketing, Marriott International. “It is great to include Australia especially, knowing we debuted our first property at Aloft Perth earlier this year.”

From 5 July to 21 August 2017, aspiring musicians are invited to submit original songs to projectaloftstar.mtvasia.com, for a chance to win a mentorship by MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and USD$10,000 to fund their music journey. Partnering with music and entertainment powerhouse MTV in Asia, Project: Aloft Star is expected to create region-wide awareness and buzz for the latest instalment of the exciting competition. MTV is the only global music player with coordinated local on-air and online teams, reaching millions of music fans every day. From large-scale live shows to on-air programmes such as MTV Ok Danceoke and MTV PUSH, MTV is widely recognized as a youth destination for discovering music and talents.   

“This partnership is truly a testament to MTV’s and Aloft’s common vision of supporting aspiring artists for four years running, and through the passion point of music. The Asia Pacific music scene is diverse and constantly evolving, and our expertise lies in working with the newest acts, and helping them uncover their passion as well as connecting them with new opportunities and fans across Asia Pacific. We are looking forward to building upon our successful collaboration with Aloft Hotels, to discover and shape the music stars of tomorrow,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks.

Kicking off in Asia, Project: Aloft Star will be reaching fans across the globe, by unearthing undiscovered talent in Asia, the Middle East, Europe and the Americas. Performances will also be taking place globally, continuing the brand’s commitment to music and to providing its guests with unprecedented and intimate entertainment experiences.

Submission details

The competition covers key markets in the Asia Pacific region via three contest clusters consisting of Greater China (China, Hong Kong and Taiwan), Southeast Asia and Australia (Australia, Indonesia, Malaysia, Singapore and Thailand), and South Korea.

Bands, artists and songwriters are invited to submit their original compositions[1] – either through YouTube, Youku, or SoundCloud[2] links to the website at projectaloftstar.mtvasia.com, between 5 July to 21 August 2017.

Public voting for People’s Choice Finalist

Four finalists will be shortlisted for each cluster – three will be selected by judges from MTV, and the fourth will be a People’s Choice finalist.  From 25 August to 11 September, the public can vote for their favorite artist from curated entries on projectaloftstar.mtvasia.com. One voter per cluster will also stand a chance to win USD$1,000.

Live finals at the newest Aloft Hotels in Asia

In each cluster, four shortlisted finalists[3] will perform at the finals in front of a live audience and a panel of judges from Aloft, MTV and the music entertainment industry. The best artist from each cluster will win a mentorship from MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and USD$10,000 to kickstart their music career.

Rocking the world since its debut, Aloft Hotels is a trailblazer in the live-music scene worldwide. The brand has always been committed to cutting-edge music programming, leading the way as an industry innovator by supporting live acts in its hotels through its Live at Aloft Hotels music program held at its buzzing W XYZ bars across the globe. The popular, no-cover acoustic sets showcase emerging talent with live, intimate performances in W: XYZ bars for both guests and music-loving locals.

Finals will be held from October to November 2017 at Asia’s newest Aloft hotels: Aloft Perth for the Australia and Southeast Asia finals, Aloft Seoul Myeongdong for the South Korea finals, and Aloft Taipei Zhongshan for the Greater China finals.

Aloft and MTV as the platform for emerging artists

Both MTV and Aloft have built a reputation for advocating and supporting emerging artists, with several Project Aloft Star winners achieving further success. Southeast Asia cluster winner in 2016, Soph Retief, produced and released her first music video “Guys Like You”, the song that clinched her win and will be performing at the Tunbridge Wells festival in July 2017. Winner of the Greater China cluster in 2016, Wang Dazhi (a.k.a. Big Tattoo), appeared on hip hop reality show ‘Rap of China’, made an appearance on the movie “Miss Puff”, and was the special guest at well-known Chinese rocker Cui Jian’s 30th anniversary concert. Meanwhile, Jenny & the Scallywags from Thailand, the winner of the 2015 Southeast Asia cluster, went on to release their 10-track album, ‘Shaking Heart’, amidst a collaboration with indie artist Phum Viphurit and performances at festivals. GTXperiment from Malaysia, the winner of the Southeast Asia cluster in 2014, won the “Best Collaboration” award at the VIMA Music Awards 2017, and their single “Terus Menunggu” reached the TV3 Muzik Muzik charts.

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About Aloft Hotels
With more than 125 hotels now open in nearly 20 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.alofthotels.com and follow along on Facebook, Twitter, and Instagram.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,100 properties in 30 leading hotel brands spanning 124 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About MTV
MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.

About Believe Distribution Services
Believe offers smart distribution and marketing services for artists & labels worldwide. The company has over 400 employees globally with 32 offices around the world.

Believe empowers artists and labels to maximize the value of their music in the transitioning digital music space by providing them with a full suite of services: digital music and video distribution, digital marketing and promotion services, synchronization and neighboring rights management, full label services including international physical distribution and campaign management, as well as an in-house record label AllPoints, and DIY distribution platform TuneCore. The company prides itself on providing personal tailor made services for each label and artist.

Championing innovation and transparency throughout its ten-year history, Believe has developed leading in-house technology as well as a range of analytical and promotional tools to help labels & artists leverage the benefits of digital.

For additional information, please visit http://www.believemusic.com/.

About TuneCore
TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $836 million from over 57.3 billion downloads and streams since inception.

TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Apple Music, Spotify, Amazon Music, Google Play and other major download and streaming sites while retaining 100 percent of their sales revenue and rights for a low annual flat fee.

TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, world-wide royalty collections, and placement opportunities in film, TV, commercials, video games and more.

The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard.

TuneCore, part of Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Austin, TX, and global expansions in the UK, Australia, Japan, Canada, Germany and France.

For additional information about TuneCore, please visit www.tunecore.com.

MEDIA CONTACTS

Beverly Cheng
Senior Brand PR Manager, Asia Pacific, Marriott International
E: Beverly.cheng@marriott.com
M: +852 9540-0305

Alethea Lam
Vice President, Communications, Asia Pacific, Marriott International
E: Alethea.lam@marriott.com

Yvette Yeo
Senior Manager, Communications, Southeast Asia
Viacom International Media Networks
E: yvette.yeo@vimn.com
M: +65 9007 9570

[1] All original entries will receive a free single release from TuneCore to get your music distributed to Spotify, iTunes, Apple Music and other digital music stores.

[2]  All clusters except Greater China can submit through YouTube or SoundCloud. Submissions in Greater China can be through a Youku link or an uploaded audio/video file to http://projectaloftstar.mtvasia.com.

[3] In each cluster, the top three participants will be chosen by MTV, and the fourth participant will be chosen by public vote from a list of 15 participants. For more details, please view http://projectaloftstar.mtvasia.com from 5 July 2017.