To power up the forthcoming opening of W Bellevue, W Hotels Worldwide, part of Marriott International (NASDAQ: MAR), is taking the hotel guest experience to the next level – literally. With the brand’s newest hotel set in the heart of one of the country’s renowned tech hubs, W is excited to press play on the hotel industry’s first ever video game, Belle the Bear, on June 15th. W fans and tech-heads alike can play their way to W Bellevue virtually on opening day, with real-life rewards for top scorers in the United States.
Retro-Fueled Digital Video Game, ‘Belle the Bear’ Launches on June 15th With VIP Prizes for Top Scorers
Gamers, guests and W fans can explore the natural beauty and tech-centric city of Bellevue, Washington, with the Frogger-style Belle the Bear adventure game. Help Belle traverse landscapes, cityscapes, inside W Bellevue. Along her journey, Belle finds herself immersed in a robotic world, encountering drones and robots, all while avoiding (and occasionally embracing) cheeky roadblocks with skillful timing. Hit a cannabis leaf? Belle will turn into a gummy bear. One too many cocktails collected? Belle’s commands become reversed.
And what’s a video game without some friendly competition? To celebrate the debut of Belle the Bear, gamers can try their luck and compete for a variety of prizes from June 15th through July 15th, 2017. The five highest scorers in the United States will win prizes, with the top scorer receiving a complimentary three-night stay in the Extreme WOW Suite at W Bellevue, roundtrip airfare for two, dinner for two at The Lakehouse, a $500 shopping spree to The Bellevue Collection, VIP tour and private wine tasting for two at Guardian Cellars and a private 75-minute seaplane tour of Western Washington, including stunning views of Lake Washington and Mount Rainier.
“Bellevue is a gamer’s city, so we thought it would be fun to tap into that energy but with a W twist,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Creating Belle the Bear, a throwback game with an innovative edge, is just another example of how we are constantly looking for new ways to engage with future W fans on their own turf. Plus, it’s a fun way to celebrate the opening of W Bellevue!”
W Bellevue will open its doors to guests on June 15th, touting 220 guest rooms and 25 suites with modern design elements inspired by the Puget Sound’s heritage of lakeside living, such as an oversized fireplace and library of pulp fiction novels. The culinary offerings at The Lakehouse also incorporate local flavor, serving vibrant, farm-inspired craft cooking from James Beard Award-winning Chef Jason Wilson. W Bellevue is the first new-build project from W Hotels to open in the United States in seven years, with many more to come.
To play the game via smartphone, tablet or desktop, visit BelleTheBear.com beginning June 15th. For more information on W Bellevue, visit WBellevue.com, or join the conversation with @WBellevueHotel, @WHotels and #BelleTheBear.
# # #
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
P: (212) 343-3920