Marriott International is proud to announce a multi-year partnership with leading European football club FC Bayern, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club. The partnership will also give the 100M+ members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena.
The partnership helps bring an unprecedented match-day experience to life through a Courtyard by Marriott lens with a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena. With modern furnishings inspired by Courtyard’s latest design and a Courtyard bar serving crafted cocktails and elevated menu options, the box gives guests a taste of the look and feel of a stay at a Courtyard hotel.
“Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete,” said John Licence, VP Premium and Select Brands at Marriott International Europe. “Partnering with the most successful club in German football history makes for a winning combination for our guests.”
“We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership. With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches”, said Karl-Heinz Rummenigge, chairman of FC Bayern.
Truly unforgettable experiences with Marriott Rewards Moments
- European Away Days: Members can bid Marriott Rewards points for the chance to travel with the team during their European campaign. The experience includes travel with the team to a European away game, post-match dinner with the team, tickets to the game, and an overnight stay in the FC Bayern hotel.
- The Suite Life: Members can redeem Marriott Rewards points against a range of domestic and European home-game packages including exclusive access to the new Courtyard Suite at the iconic Allianz Arena with full hospitality, and an overnight stay in Munich.
To see the full range of Marriott Rewards Moments visit: https://www.moments.marriottrewards.com/
Even more chances to win with Courtyard’s Time Out competition
To celebrate the partnership launch, Courtyard by Marriott is offering fans the chance to win an exclusive Bayern Munich experience. Fans across Germany, France, and the UK have the chance to win two VIP tickets to see FC Bayern take on rivals Borussia Dortmund on 31st March 2018 with exclusive access to match-day hospitality and a two-night stay at the Courtyard by Marriott Munich City Center hotel.
To enter for a chance to win, fans can visit the Time Out website to answer a simple question about the football club.
With an existing portfolio of more than 1100 hotels worldwide and more than 50 in Europe, where the brand is expecting to open another 30 hotels by 2020. Courtyard Munich Garching will be a key opening for fans later this year, situated just moments away from the Allianz Arena offering fans an amplified match-day experience. In addition, Marriott International will welcome fans from all over the world to experience the unique atmosphere at the Allianz Arena through exclusive hotel and ticket packages with FC Bayern Tours.
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Maria Jose Crousillat
Director of Communications, Select Brands Europe
Consumer PR Manager, Europe
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
About Courtyard by Marriott
Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 1,100 locations in nearly 50 countries and territories, Courtyard is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit courtyard.marriott.com, become a fan on Facebook or follow @CourtyardHotels on Twitter and Instagram.
About Marriott Rewards
Marriott International’s award-winning loyalty program – Marriott Rewards – spans 18 unique and iconic global brands and over 4,300 distinctive properties. Members of Marriott Rewards® – which includes The Ritz-Carlton Rewards® – can link their accounts with Starwood Preferred Guest® at members.marriott.com for expanded benefits including instant elite status matching and unlimited points transfer across portfolios. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, our lowest available rates, and gain an elevated stay experience with free Wi-Fi, mobile check-in and checkout, and Mobile Service Requests wherever available. The hugely popular Marriott Rewards has won the Freddie Award for “Hotel Program of the Year–Americas” nine consecutive years as chosen by frequent travelers. Marriott Rewards is free to join and has no blackout dates. To enroll and for more information about the program, guests may visit. Connect with Marriott Rewards on Facebook, Twitter and Instagram.
About Starwood Preferred Guest
Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites 11 luxury and distinctive hotel brands in more than 1,400 properties in 126 countries and territories around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, Your24™, SPG Lifetime™, SPG Moments and 4 p.m. late checkout when available. SPG also offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG has an ongoing commitment to meeting the needs of today’s connected global traveler by leveraging must-have mobile apps for iPhone, iPad, and Android that utilize state-aware technology to create a more personalized hotel stay. All of this has helped SPG build a passionate member base among the world’s most frequent travelers. Learn more about the #spglife at spg.com, spg.com/pro and spg.com/moments and connect with us on Facebook, Twitter and Instagram. SPG members can now also link their accounts with Marriott Rewards® – which includes The Ritz-Carlton Rewards® – for instant elite status matching and unlimited points transfer at spg.com/Marriott.