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“The Stay” Showcases the Unique Variety of Ritz-Carlton Hotel Properties Around the World Through a Global Talent Call That Aims to Uncover the Best Emerging Writing and Directing Talent
The Ritz-Carlton today announced a global collaboration with Hearst Magazines Digital Media on “The Stay,” a groundbreaking digital campaign that explores the infinite possibilities offered by a stay at The Ritz-Carlton through the lens of five original short films.
To kick off the campaign, the luxury hotel brand and digital media company teamed up to launch a worldwide talent call in a bid to discover the next big talent in filmmaking. The contest asks emerging writers and directors to submit screenplays setting the scene for their take on “what happens next” after two actors enter a bustling Ritz-Carlton hotel lobby, check in and are shown up to their suite.
“We are thrilled to collaborate with Hearst Magazines Digital Media to showcase The Ritz-Carlton experience through the lens of five different writers and directors,” said Lisa Holladay, Global Brand Leader for The Ritz-Carlton. “By selecting up and coming talent, we hope to create a unique platform to showcase their art, as well as new and interesting perspectives of a stay with The Ritz-Carlton. We look forward to working with Hearst to capture The Ritz-Carlton experience on film, from our signature design to the legendary service provided by our Ladies and Gentlemen.”
A panel of five judges – featuring Academy Award-nominated director and writer Mike Figgis ( Leaving Las Vegas), YouTube’s head of content for the EMEA region Luke Hyams, Harper’s BAZAAR UK digital editor Sarah Karmali, Esquire.com culture editor Tyler Coates, and Lisa Holladay of The Ritz-Carlton – will select five winning writer/director(s) who will each receive a fully-funded opportunity to develop, direct and produce their short film, bringing their creative vision to life.
“We are excited to align the distinct voices of our brands, including Esquire and Harper’s Bazaar, with a brand as illustrious as The Ritz-Carlton to launch this ground-breaking creative program,” said Todd Haskell, SVP and Chief Revenue Offer, Hearst Magazines Digital Media.
“It is our firm belief that ‘The Stay’ will showcase the breadth of what can be achieved within a luxury, brand-safe environment with a campaign that is as exciting as it is unique.”
The winning directors will each travel to one of five international Ritz-Carlton properties – including the United Arab Emirates; Hong Kong; Geneva; and Grand Cayman – to shoot their respective films.
The five finished short films will premiere in November across HMDM’s global luxury digital brands – anchored on HarpersBAZAAR.com and Esquire.com – across the U.S., Europe, Asia and the Middle East, as well as on Ritz-Carlton social and digital platforms.
To learn more about the contest and to enter, click here .
Press contacts:|
Meg Connolly Communications:
RitzCarlton@mcc-pr.com
Simon Neggers:
simon.neggers@marriott.com
Erica Flint:
erica.flint@marriott.com
Allison Keane:
Allison.Keane@Hearst.com
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, MD., part of Marriott International, Inc., currently operates more than 95 hotels and over 45 residential properties in more than 30 countries and territories. The Ritz-Carlton is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at
members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit the company web site at
www.ritzcarlton.com, for the latest company updates, visit
news.ritzcarlton.com and to join the live conversation, use #RCMemories and follow along on
Facebook,
Twitter, and
Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR).
About Hearst Magazines Digital Media
Hearst Magazines Digital Media reaches nearly 100 million site visitors each month [comScore] and more than 220 million social media followers, with 25 digital brands including
Cosmopolitan, ELLE,
Marie Claire,
Esquire,
Harper’s BAZAAR,
Men’s Health, Women’s Health and Delish. The portfolio also includes Sweet, a collaboration with Snapchat on its Discover platform. Hearst Magazines is a unit of
Hearst , one of the nation's largest diversified media, information and services companies.