Bethesda, Md., November 11, 2015 – We pity the fool who doesn’t understand that in the hospitality business it’s everyone’s job to help guests stay amazing. And in an effort to do so, guests need a guarantee that any issue that arises will be resolved on the spot. Fairfield Inn & Suites® counts on an A-Team of associates across more than 750 hotels worldwide, who know how to get the job done right--every time. Now they have a new colleague, TV legend and entrepreneur, Mr. T. Known for his no-nonsense attitude, he is transformed from Mr. T to “Mr. Guaran-T” in a new video series which debuts today and features the Fairfield 100% Guarantee. Download image.
“I’m the enforcer! You tell me what you need done and I make it happen. That’s what guests expect and deserve from a great hotel brand and a great associate.” said Mr. T himself. “But even I had to learn a thing or two to put my muscle to work for hotel guests. I guarantee you’ll have a laugh when you watch the videos and you’ll see for yourself why Fairfield Inn & Suites is the place to stay if you want 100% satisfaction from the moment you check-in until the time you check-out.”
According to a recent survey conducted by Fairfield Inn & Suites, frequent business travelers find more value in a seamless experience; therefore if an issue arises, they prefer a hotel associate to resolve the issue versus just offering compensation. Additionally, 90% of leisure travelers reported that an overt satisfaction guarantee is required to instill confidence in the guest experience. In fact, this policy often influences consumer’s consideration and choice when booking travel.
“Our guests’ time and the quality of their experience are of the utmost importance to us. The Fairfield 100% Guarantee is a promise to our guests that they’ll be satisfied with their stay or we’ll make it right!,” said Shruti Buckley, vice president and global brand manager, Fairfield Inn & Suites. “Travelers want assurance that someone has their back while they are on the road, and we’re communicating our commitment to guest satisfaction in a unique way. We look for amazing, multi-talented people to tell our story, which is why we’re thrilled to be working with Mr. T. He gets us and understands our commitment to our guests.”
The video seriesowcases the transformation from rough-and-gruff Mr. T to a mild-mannered, service-oriented associate known as Mr. Guaran-T. In the videos, Fairfield’s newest associate learns how to solve everyday guest needs with a little less muscle and a lot more heart. The videos are available at https://www.youtube.com/Mr_Guaran-T and http://fairfield.marriott.com/guarantee.php
About Fairfield Inn & Suites by Marriott
Fairfield Inn & Suites by Marriott is designed for today’s traveler who is looking to be productive on the road, whether for business or leisure. In addition to complimentary Wi-Fi and hot breakfast, Fairfield Inn & Suites offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With more than 750 properties throughout the United States, Canada, Mexico and India, Fairfield Inn & Suites hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.
For more information or reservations, call the Fairfield Inn & Suites toll-free number at 800-228-2800, visit www.fairfieldinn.com, become a fan at www.facebook.com/fairfieldinnandsuites or follow Fairfield at www.twitter.com/fairfieldhotels.
Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Marriott Consumer Public Relations