Marriott News Center

53 posts categorized "Innovation"

06/11/2014

A Nod to the Past, a Vision for the Future - Marriott Celebrates the Grand Opening of Its 4,000th Hotel - The Marriott Marquis Washington, DC

Ribbon CuttingWashington, DC., - June 11, 2014 – Marking a milestone in the city where it all began, Marriott Hotels, the flagship brand of Marriott International, Inc. (NASDAQ: MAR) officially celebrated the highly anticipated grand opening of the company’s 4,000th hotel – the Marriott Marquis Washington, DC.

NOTE: For more images from the grand opening events, please CLICK HERE.

The day kicked off with the official dedication led by J.W. Marriott, Jr., executive chairman, along with city officials and other dignitaries who helped welcome the 1,175-room hotel to the company and city. The hotel is located not far from where founders J. Willard and Alice S. Marriott opened a nine seat A&W Root Beer stand 87 years ago. In a salute to the company’s origins, the ceremony featured a root beer toast and a performance by the Washington Performing Arts Children of the Gospel Choir.  Members of the Marriott family also surprised Mr. Marriott by unveiling a plaque on the mezzanine level that reads, “Honoring J.W. “Bill” Marriott, Jr. for His Exemplary Leadership and Commitment to ‘Put People First’- Dedicated at the Grand Opening of the Marriott Marquis Washington, DC, June 10, 2014”.
 
“It is fitting that our 4,000th hotel is located here in our nation’s capital, because it is the birthplace of our company and represents the future of the Marriott Hotels brand,” said, J.W. “Bill” Marriott, Jr. “The Marquis will also be an economic boost to the city, creating job and career opportunities for hundreds of District residents and attracting major meetings from around the world.”

Muralist Aniekan UdofiaUpon arriving for the evening reception, guests were given high-tech RFID bracelets, which allowed everyone to interact with elements of the party. Guests sipped different variations of the “DC Mule”, a new take on the classic Moscow Mule cocktail, and voted for their favorite. The winner – The Virgin-gin – will now be served at the hotel bar. Throughout the evening, guests also offered their own inspiration and co-created live with local DC muralist Aniekan Udofia, what it means to “Traveling Brilliantly in Washington, DC”.

DJ StylusThe evening featured a sampling of passed hors d'oeuvres emblematic of DC neighborhoods, including Shaw, Chinatown, Waterfront, Eastern Market, Adam’s Morgan. Guests were treated to a specialty bourbon bar featuring an array of cocktails curated by Jim Beam and inspired by the global locations of the nearly 500 properties in the Marriott Hotels’ brand. DC native DJ Stylus drove the pulse of party, spinning tunes throughout the evening with many a reflection of the city’s vibrant music culture. The event was punctuated with an exclusive and mesmerizing aerial ballet performance by Les Oiseaux Du Paradis.

The Marriott Marquis Washington, DC is the fifth Marquis property within Marriott Hotels’ portfolio and incorporates the brand’s newest innovations across technology, design, fitness, culinary and meetings to enable the next generation traveler to Travel Brilliantly.

Marriott Marquis Washington, DC opened May 1, 2014 with 1,175 rooms, which includes 49 suites, and over 105,000 square feet of function space, including a 30,600 square-foot Marquis Ballroom and two 10,800 square-foot ballrooms. Marriott Marquis Washington, DC is conveniently located next door to the Walter E. Washington Convention Center–and connected via an underground concourse. An epicenter of downtown DC, the hotel has transformed its neighborhood and introduced a new, exciting venue for local social gatherings, business travelers and meetings and conventions. The property features a grand atrium lobby with a 56-foot sculpture, a state-of-the-art bi-level fitness center, and five ground-floor dining outlets. The hotel’s design is innovative, incorporating the site’s original historic Samuel Gompers AFL-CIO headquarters and designed to earn LEED® Silver accreditations (one of the largest hotels in the country to earn this eco-friendly distinction). For more information on Marriott Marquis Washington, DC please visit www.dcmarquis.com and follow the hotel on Facebook (Facebook.com/MarriottMarquisWashington) and Twitter (@MHMarquisWDC).

About Marriott Hotels
With over 500 hotels and resorts in nearly 50 countries and territories around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom Lobby, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com to join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com

CONTACTS:
John Wolf    
Marriott International    
john.wolf@marriott.com   

Jenna Newmark
Grey Public Relations
JNewmark@Grey.com

05/07/2014

Marriott Hotels Puts the World in Your Hands – Expands Mobile Check-in and Checkout for Marriott Rewards Members to Nearly 500 Hotels

CheckIn_CHFor today’s global traveler, their smartphone is what links them to their world. To put even more power in the hands of travelers, Marriott Hotels, the flagship brand of Marriott International (NASDAQ:MAR) has expanded mobile check-in and checkout globally for Marriott Rewards members to nearly 500 hotels. This means Marriott Rewards guests from London to Dubai to Shanghai to Mexico City to New York can simply check-in and checkout using the wildly popular Marriott Mobile app on their smartphone. First introduced last year at its hotels in the United States and Canada, Marriott Hotels mobile check-in and checkout is now available in every continent where its nearly 500 properties are located.* 

With the Marriott Mobile app, check-in and checkout is simple to use. Marriott Rewards members receive a push notification on their Apple iPhones or Android devices after 4 pm on the day before their arrival alerting them they can check-in. Then they receive an automatic notification when their room is ready. Because payment information is stored within members profiles, guests simply walk up to the expedited mobile check-in desk where their pre-programmed key card will be waiting for them.

CheckOut_ESAt the end of their stays, guests receive a push notification alerting them mobile checkout is available. Upon completion, guests will then be prompted to provide an email address where their bill will be sent, allowing them to bypass the front desk.

“When we first began testing mobility, we went straight to the experts, our guests, who told us they wanted the power to check-in and checkout on their smartphones,” said Paul Cahill, senior vice president of brand management for Marriott Hotels. “Among Millennials, nine out of ten who tried mobile check-in and checkout for the first time gave it high marks and said they would use it again for their next stay.”

The Marriott Mobile app can be downloaded from the Apple iTunes Store, Google Play and by going to:  http://www.marriott.com/marriott/mobile-apps.mi. These sites also enable easy enrollment in the Marriott Rewards and travelers can learn more about mobility at Marriott Hotels at http://travel-brilliantly.marriott.com/.

The Marriott Hotels mobile innovation does not stop at check-in and checkout. For a glimpse into the future, 15 mobile “incubator” hotels in the U.S. are among the first in the industry enabling guests to text service requests, such as additional towels and pillows and valet service, and chat with the hotel’s hosts in real time.  Marriott Hotels is on a journey of transformation to make travel brilliant. Other innovations include the fully re-designed Greatroom lobby that features an open and flexible lobby space for guests to use for business, leisure or time to themselves. Stylish, modern, comfortable and welcoming, the Greatroom lobby offers all day menus for light bites and meals and full access to technology from free Wi-Fi to electrical power points. Additionally, as the industry leader in hosting meetings, Marriott Hotels has introduced new concepts for the mobile worker including Meetings Imagined, the Meeting Services App (Red Coat Direct) and Workspace on Demand.

*Regulations in Armenia, France, Italy, Kazakhstan, Portugal, Poland, Russia, Spain and Turkey allow for mobile check-in but require guests to checkout with the front desk. Mobile check-in and checkout is not available in Japan.

About Marriott Hotels
With more than 500 hotels and resorts in nearly 50 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com. To join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Connect with john.wolf@marriott.com

 

02/12/2014

Marriott Hotels' Newly Upgraded Mobile App Puts Fast and Easy Checkout in the Palm of Your Hand

CheckOutBuilding on the industry leading Marriott Mobile app for smartphones, Marriott Hotels announced today the addition of mobile checkout. Mobile checkout is the latest innovation from Marriott Hotels in a string of new services designed for today’s connected travelers. The flagship brand of Marriott International (NASDAQ:MAR) leads the industry in offering mobile check-in and now checkout to 326 North American hotels*. An additional 22 international hotels will add mobile checkout next week. Later this year, the entire Marriott Hotels brand – all 500 properties worldwide – will offer mobile check-in and checkout, available in English, Chinese, French, Spanish and German. The new mobile service exclusively for Marriott Rewards members reflects the brand’s commitment to enhancing the future of travel for its increasingly connected mobile guests. To date, the Marriott Mobile app has been downloaded over 2.8 million times.

With the Marriott Mobile app, checkout is simple. In the morning on the day of their departure, Marriott Rewards guests will receive a push notification on their Apple iPhones or Android devices alerting them mobile checkout is available. Upon completing mobile checkout, guests will then be prompted to provide an email address and their bill will be emailed to them, allowing guests to bypass the front desk on their way out.

The Marriott Mobile app, which can be downloaded in the Apple iTunes Store and Google Play, makes it easier than ever to join Marriott Rewards, as well as gain immediate access to mobile check-in and checkout at Marriott Hotels. Learn more about mobile checkout and download the app go to: http://www.marriott.com/marriott/mobile-apps.mi

“By relentlessly focusing on the needs of the next generation of travelers who are mobile and global, Marriott Hotels is putting itself at the forefront of the hotel mobile revolution,” said Paul Cahill, senior vice president of brand management for Marriott Hotels. “When we launched our Travel Brilliantly campaign last year, we made a promise to introduce innovations for our guests that provide a seamless and more customized experience throughout their entire journey. We’re excited to add mobile checkout to our portfolio of innovations as Marriott Hotels reimagines the future of travel.”

In July 2013, Marriott Hotels introduced mobile check-in and it quickly expanded throughout the continental U.S. and Canada* and then at select international hotels, making the feature the broadest mobile service of its kind. After more than 150,000 mobile check-ins, guests are reacting very positively. In feedback, they cite the convenience and faster check-in once they arrive. Guests also appreciate the alert notifying them their room is ready. It gave them less to worry about while traveling.

To maintain its lead, select Marriott Hotels’ properties are testing future mobile services that will lead to a truly digital two-way conversation with their guests. At these incubator hotels, guests using the chat feature on their smartphones can make requests to hotel staff for things such as extra pillows, bath amenities, towels, valet parking and wake up calls, or anything else. The incubator hotels include:

  • New York Marriott Downtown
  • Chicago Marriott Downtown 
  • San Diego Marriott Marquis & Marina
  • Denver Marriott West
  • Denver Airport Marriott Gateway
  • Indianapolis Marriott Downtown
  • Charleston (SC) Marriott
  • Boston Marriott Copley Place
  • Baltimore Marriott Waterfront
  • Cincinnati Marriott North
  • Marco Island (FL) Marriott 
  • Grand Hotel (AL) Marriott Resort

The Marriott Mobile app is just one of the many innovations Marriott Hotels has launched during its transformational journey since the launch of Travel Brilliantly. The brand is deploying its industry-leading Greatroom Lobby concept, which offers a seamless experience merging modern, stylish design and comfort with greater access to food & beverage and technology. Marriott recently partnered with THANN amenities to reinvigorate the bathroom regimen. The brand continues to introduce new concepts designed for the new mobile worker and remains an industry leader in hosting meetings through Workspace on Demand, Meetings Imagined, Workspring at Marriott, and Red Coat Direct app.  Additionally, Marriott Hotels unveiled its innovation lab "The Underground,” located beneath the company’s headquarters in Bethesda, MD where ideas for the future of travel are created and tested.
Guests and travel enthusiasts can help Marriott reimagine the future of travel by visiting www.travelbrilliantly.com – where the brand reveals innovations under development and invites visitors to share their to share their groundbreaking ideas to improve the modern travel experience across design, culinary, wellness and technology.

About Marriott Hotels

With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom Lobby, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com. To join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).

*Mobile check-in and checkout are available throughout Canada except in the Provence of Quebec.

CONTACTS:
John Wolf - Marriott International
(301) 380-5718 office
(202) 437-6975 mobile
john.wolf@marriott.com

Jenna Newmark - Grey Public Relations
(212) 546-1716 office
(646) 369-3377 mobile
JNewmark@Grey.com

02/06/2014

Marriott Hotels Again Invites Travel Influencers and Enthusiasts to Submit Bold Ideas on TravelBrilliantly.com That Could Change the Future of Travel

Travel Brilliantly Ideas PageFollowing up on the successful launch of its website TravelBrilliantly.com, Marriott Hotels, the flagship brand of Marriott International, Inc. (NASDAQ:MAR), today launched a new round of co-creation for 2014 in the United States and – for the first time – the United Kingdom. Ideas from the public submitted to TravelBrilliantly.com through the end of April will be entered into a co-creation contest.* The grand-prize winner will travel to the company’s Bethesda, MD headquarters to work alongside Marriott experts on forward-thinking projects in its innovation lab, The Underground.

Geared towards modern travelers who seamlessly blend work and play, TravelBrilliantly.com has been soliciting travel ideas for design, culinary, wellness and technology since it launched with the brand’s Travel Brilliantly marketing campaign in June 2013. Visitors to the site can also watch videos of innovations Marriott Hotels is working on now for the future of travel.

”With Travel Brilliantly, Marriott Hotels is rethinking the travel experience beyond the four walls of the hotel,“ said Mara Hannula, vice president of Marketing, Marriott-endorsed Brands. “As we transform the iconic Marriott Hotels brand, we are continuing to engage our guests, giving them a voice in co-creating the future of travel with us.“

A panel of four judges -- Shira Lazar, Host/Founder of What's Trending, Faris Yakob, Founder, Genius Steals LLC, Chris Baer, Director of Innovation at Marriott, and Anjana Kallarackal, grand prize winner from TravelBrilliantly.com’s first co-creation contest -- will choose the next grand-prize winner.  In addition, three first prize winners will receive prize packages, including items from Herschel Supply Co. and Brookstone** that will enable brilliant travel.

From more than 700 submissions to TravelBrilliantly.com in last year’s co-creation contest, Kallarackal’s concept, a healthy and nutritious vending machine, rose to the top. Kallarackal traveled to the London Marriott Hotel Grosvenor Square to work with Marriott Hotels’ experts and local innovative partners, Simon Prockter, the Founder/CEO of Housebites, Shaun Clarkson, interior designer and owner of Pitfield Café, and Laurence Holloway, recipient of the 2013 British Young Business Award for his company, Lovestruck, to further develop her winning idea. A video of Kallarackal’s trip can be viewed on TravelBrilliantly.com. Once fully developed, her inspirational idea will come to life at a Marriott Hotels’ property later this year.

As a part of Marriott Hotel's transformation for the next generation of travelers, the iconic brand continues to innovate globally. With the expansion of mobile check-in feature globally on the Marriott Mobile app, guests can check-in to 350 Marriott Hotels’ properties in 19 countries, using their smartphones. By the end of 2015, Marriott Hotels expects to fully introduce its re-designed Greatroom Lobby, to all hotels globally. The Greatroom Lobby is designed for the next generation traveler who blends work and play, demands style and substance, and requires technology. Additionally, as the industry leader in hosting meetings, Marriott Hotels recently introduced new concepts for the mobile worker including Meetings Imagined, the Meeting Services App (Red Coat Direct) and Workspace on Demand.

About Marriott Hotels

With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom Lobby, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com. To join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

*Please visit www.travelbrilliantly.com for contest rules.
**Brookstone is not affiliated with Herschel Supply Co. or Marriott, and Marriott Hotels is the sole sponsor of this contest. 

Connect with John.wolf@marriott.com

11/26/2013

Mobile Check-In Goes Global at Marriott Hotels

Iphone5-7[15]Now available in 19 countries worldwide with more to follow.

The faster, easier and more convenient mobile check-in from Marriott Hotels, the signature brand of Marriott International is now available at 20 additional Marriott hotels* in 19 countries including United Kingdom, Mexico, United Arab Emirates and India.  First launched at 329 hotels in the U.S. and Canada, the mobile check-in feature on the Marriott Mobile App has expanded internationally, representing the broadest mobile offering of its kind in the lodging industry.

http://www.marriott.com/marriott/mobile-check-in-marriott-hotels-and-resorts.mi

According to research by GroupM Next*, 57 percent of business travellers aged 21-39 use their smartphone to book a hotel.  These younger travellers are also more likely to use mobile devices to enhance their travel experiences.  Marriott Hotels expects to complete the full global roll out of mobile check-in at all 500 hotels, as well as offer check-out functionality, in the first half of 2014.  

With the Marriott Mobile App, check-in is simple.  Marriott Rewards members, who have downloaded the app, can check-in through a smartphone as early as 4 pm the day before arrival, receiving an automatic notification when the room is ready. On arrival, Marriott Rewards guests simply go to the expedited mobile check-in desk where a key card will be ready and waiting. 

“As Marriott developed the app and tested mobile check-in, we engaged customers, asking for their feedback to perfect the experience and learn what mattered most to them,” said Paul Cahill, senior vice president of brand management for Marriott Hotels. “Mobile check-in is just the start.  Our guests are more mobile and global than ever before and technology is increasingly important to them, which is why we will add check-out next year.  We will continue to solicit feedback from our guests as we enhance the travel experience with Marriott.”

The brand’s mobile innovation will continue as Marriott Hotels has launched 12 mobile “incubator” hotels in the U.S. to test future mobile enhancements. Guests at those hotels can make service requests using their smartphones. The most popular guest requests so far include additional towels, wake-up calls and housekeeping.

Further innovations from Marriott Hotels

  • Future of Meetings – Marriott Hotels is introducing a number of initiatives to refresh meetings.  New meeting spaces with stylish design, natural light, flexible seating and wireless or web enabled technology enable planners and attendees to focus on the meeting objectives.  Marriott properties in Munich and Amsterdam feature the new design with the London Kensington Marriott and Paris Marriott Rive Gauche following early next year.  The Red Coat Direct app enables meeting organisers to adjust and edit their meeting requests and preferences with a touch of a button and without ever leaving the meeting room.  Currently available in 35 Marriott hotels in Europe, Red Coat Direct will roll-out globally in early 2014.   
  • Greatroom lobby concept - An open and flexible lobby space for guests to use for business, leisure or time to themselves.  They will be stylish, modern, comfortable and welcoming with all day menus for light bites and meals and full access to technology from Wi-Fi to power points.  The brand expects to introduce the concept at every Marriott Hotel by the end of 2015
  • Guest room - In The Underground – the company’s subterranean innovation lab – Marriott Hotels is working on the next generation guest room.  The lab offers rapid prototyping with frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.

To join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).

About Marriott.com & Mobile
Mobile check-in is part of the free Marriott mobile app available in the Apple iTunes Store and Google Play.  Learn more about mobile check-in at http://travel-brilliantly.marriott.com/our-innovations/check-in-app

The Marriott Mobile App has been downloaded over 2.5 million times, and Marriott.com receives over 4.5 million visitors a month from smartphones. 

*The 20 international hotels offering mobile check-in are:

Europe
• Bristol Marriott Royal Hotel
• Brussels Marriott Hotel
• London Marriott Hotel Grosvenor Square
• Prague Marriott Hotel
• Zurich Marriott Hotel

Asia Pacific
• Bangkok Marriott Hotel Sukhumvit
• Bangalore Marriott Hotel Whitefield
• Goa Marriott Resort & Spa
• Manila Marriott Hotel
• Singapore Marriott Hotel
• Sydney Harbour Marriott Hotel at Circular Quay

Caribbean & Latin America
• Bogota Marriott Hotel
• CasaMagna® Marriott Cancun Resort
• Panama Marriott Hotel
• Santiago Marriott Hotel
• San Juan Marriott Resort & Stellaris Casino

Middle East & Africa
• Amman Marriott Hotel
• Cairo Marriott Hotel & Omar Khayyam Casino
• Dubai Marriott Harbour Hotel & Suites

Hawaii
• Waikiki Beach Marriott Resort & Spa

*Source: GroupM Next, September 2013; GBTA, August 2013; blog.librarypd.com, July 2013

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

10/18/2013

DFW International Airport Travelers Experience The Next Level at a Transformed Security Checkpoint

SpringHill Suites LogoPilot program at Terminal E18 checkpoint delivers 3,000 square feet of innovation and relaxation for a passenger’s journey

BETHESDA, Md.— Passengers traveling through Dallas/Fort Worth (DFW) International Airport’s security checkpoint at Terminal E, E18 will experience an unexpected respite for the next three months – a stylish comfort zone courtesy of SpringHill Suites by Marriott.

Partnering with SpringHill Suites by Marriott, SecurityPoint Media, and the Transportation Security Administration (TSA), DFW has transformed the checkpoint into a welcoming and aesthetically appealing space designed to offer travelers a new level of comfort inside a security checkpoint.  The three-month pilot program is labeled “The Next Level Experience.”

“Airports want to deliver a positive experience for passengers from the moment they step out of their car all the way to the boarding door, and screening checkpoints are a major part of that passenger experience,” said Ken Buchanan, executive vice president of revenue management at DFW Airport. “We want to lead the way in making passenger screening a positive encounter, while maintaining the highest levels of security.”

The objective was to create an atmosphere that reflects an overall enhanced experience while going through security. The design features stylish décor, soothing wall art, vibrant lighting and relaxing ambient music.  The enhancements span the entire checkpoint area, offering lounge seating at the entrance and a re-composure area featuring furnishings from SpringHill Suites, allowing passengers to collect their belongings in a comfortable environment after the screening process.

“SpringHill Suites delivers stylish spaces that allow guests to relax and refresh, and the idea was to extend that same hospitality to the airport security area, where so many travelers’ journeys begin” said Craig Fowler, Marriott International’s Senior Director of Brand Marketing, Select Service Brands. “We hope travelers will enjoy the unexpected and pleasant surprises they’ll experience in what can often be a stressful environment.”

SecurityPoint Media directed the checkpoint’s conversion in a partnership with media and creative agencies, MEC, Kinetic, McGarry Bowen and Ferocious Cow.  This program was executed by Aviator, Kinetic’s aviation media specialist division.

“We were excited when SpringHill Suites proposed this ground-breaking idea to us a year ago, and are thrilled to be able to help bring their vision to life,” said SecurityPoint Media President and CEO Joseph T. Ambrefe, Jr. “We’re pleased to be working with DFW and SpringHill Suites in cooperation with the TSA to deliver an atmosphere that enhances the security process, upgrades the traveler journey, and delivers a positive service experience through innovation and the latest in technology." 

“This enhanced checkpoint gives our passengers a next level experience when it comes to security screening,” said James Crites, executive vice president of operations at DFW. “Wait times are automatically calculated and displayed on monitors and audio messages replace the need for TSA officers to shout instructions and security messages are available to guide travelers throughout the screening process.”

The E18 checkpoint is a brand new security checkpoint opened earlier this month at DFW Terminal E under the Terminal Renewal and Improvement Program to renovate and redefine the Airport experience in DFW’s four original terminals.  The checkpoint was part of an additional 50,000 square feet of space added to Terminal E for passenger arrivals, ticketing and baggage claim.

Following the three-month pilot, the development team will study the results of passenger interaction with “The Next Level Experience” checkpoint and subsequently decide on future plans for the concept.

About DFW International Airport
Located halfway between the cities of Dallas and Fort Worth, Texas, DFW International Airport is the world's fourth busiest, offering 1,900 flights per day and serving 60 million passengers a year. DFW provides nonstop service to 148 domestic and 56 international destinations worldwide. For seven consecutive years, DFW has ranked among the top ten large airports worldwide for customer service in surveys conducted by Airports Council International. For the latest news, real-time flight information, parking availability or further details regarding the many services provided at DFW International Airport, visit www.dfwairport.com or download the Official DFW Airport Mobile App for iOS, Android or Blackberry devices.

(re)defining DFW International Airport
DFW International Airport’s $2.3 billion Terminal Renewal and Improvement Program (TRIP) is (re)defining first class for this global gateway.  For the latest details regarding TRIP, log on to www.dfwairport.com/redefine.

About SpringHill Suites by Marriott
SpringHill Suites is geared toward the business traveler, offering modern amenities and freshly designed spaces at over 300 locations in the U.S. and Canada. Amenities include sleek, modernly-appointed lobbies with free Wi-Fi.; hotel rooms with dedicated work spaces, free Wi-Fi and ergonomic chairs; kitchenettes with microwaves, mini-fridges and coffee service; and pool, spa and fitness centers with free weights and cardio equipment.

Click here for Marriott International, Inc. (NYSE: MAR) company information.

About SecurityPoint Media 
SecurityPoint Media was the first company to introduce a successful Public Private Partnership to the TSA in 2002. SPM’s innovative and patented SecureTray System debuted in 2005, introducing an end-to-end solution to improve efficiencies in the security screening process while delivering high-impact advertising. The system, which features advertisements on the bottom of white security bins and carts to shuttle the bins around, is now in place at 41 major US airports and connects advertisers with more than 1 million unique travelers per day. 

Follow DFW International Airport On:
http://twitter.com/dfwairport
http://www.youtube.com/user/DFWIntlAirport
http://www.facebook.com/dfwairport

Connect with nina.herrera-davila@marriott.com and jae.siercks@sohosquarepr.com

10/15/2013

Party Around the World with Courtyard by Marriott

Courtyard 30thHong Kong, Doha, Berlin, Mexico City, Atlanta Host 30th Anniversary Celebration

BETHESDA, MD - Courtyard, the brand that forever changed the hotel industry by pioneering the upper moderate tier of the hospitality industry in 1983, celebrates turning 30, with nearly 1,000 hotels in 38 countries and more than 30,000 associates.  The largest brand by number of hotels in the Marriott International, Inc. (NYSE: MAR) portfolio, Courtyard is embracing its leadership role and celebrating its heritage with guests and customers across the world at five spectacular events in Hong Kong, Doha, Berlin, Mexico City and Atlanta.

“Launching the Courtyard brand was our biggest risk and also our biggest reward,” said Bill Marriott, Marriott International’s Executive Chairman and Chairman of the Board.  “I’m so proud of what Courtyard has become but even more proud of where it is taking our industry.”

Courtyard’s continued growth and success is attributed to its understanding of business travelers. Through three decades, it has responded to the evolving needs of this important group of guests and continues to do so with its Courtyard Refreshing Business repositioning and its newly introduced Cynergy room design.

“Thirty years ago, our hotels catered to guests who were all about work and more work. We have innovated steadily to meet our guests’ changing needs and their desire for more options and flexibility during their stay. The response has been significant,” he added.

Courtyard’s entrepreneurial spirit has kept it at the forefront of innovation through the last three decades. It was the first brand to launch a digital lobby concierge, namely the GoBoards® as well as the first in the hospitality industry to offer calorie counts in its Bistro. Global expansion has led the brand to develop international prototype rooms and design directions in four regions. This has allowed the brand to maintain its relevancy as well as to ensure efficient business models for its owners.

“Courtyard continues to lead and define the segment year after year. We understood what our guests wanted 30 years ago and we understand them now,” said Janis Milham, senior vice president, Marriott Modern Essentials and Extended Stay Brands. “We are committed to being the segment leader for the future and continue to break new ground to meet the needs of the next generation of guests.”

According to Milham, significant growth for Courtyard lies abroad, and the brand will continue to design and operate hotels that appeal culturally to regional guests. Courtyard recently opened in Riyadh, Mexico City and Aberdeen and expects its first hotel in Brazil to open in 2014 and in Africa in 2015. 

To mark the milestone occasion, Courtyard is hosting a rolling global anniversary party, with major guest and customer events in Hong Kong, Doha, Berlin, Mexico City and Atlanta, the location of the first Courtyard. In addition, at more than 800 hotels in North America, the first 30 guests checking in at a Courtyard will receive commemorative Courtyard t-shirts.  In social media, those who celebrate the same birthday as Courtyard will also receive a surprise gift. During this momentous occasion for the brand, more than 30,000 associates will also be celebrating internally with cakes, balloons and other festivities. Follow hashtag #Courtyard30 to join in the global event.

The Courtyard by Marriott brand features hotels with a refreshing environment that helps guests stay connected, productive and balanced while traveling.  Intuitive services and design accommodate guests’ desire for choice and control and allow them to use the public space and guest rooms to meet all of their needs while on the road. With nearly 1,000 locations in 38 countries, Courtyard has more locations than any other Marriott International brand. For more information about the brand, visit www.courtyard.com.

Click here for Marriott International, Inc. (NYSE: MAR) company information.

NOTE: The statements about the number and opening dates for Courtyard hotels abroad are “forward looking statements" within the meaning of federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.'s most recent quarterly report on Form 10-Q; any of which could cause actual results to differ materially from those expressed in or implied by our statements. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Connect with nina.herrera-davila@marriott.com and danielle.mackey@sohosquarepr.com

09/24/2013

Marriott International Shares Rare Look Into Innovative Next Generation Marketing Strategy

Brian King PhotoBethesda, Md. – Video, smart technology, and social media have changed the way people travel and see the world. Businesses are constantly researching trends and gaining insight into consumer behavior in order to find the optimum channels to reach them. Brian King, Marriott International’s Global Brand Officer for Marriott Endorsed Brands, revealed key findings today from a brand new ethnographic research study on what the next generation looks for in travel and the forms of advertising that best reach them. Speaking at IAB Mixx as a part of Advertising Week in New York, King shared an inside look into how Marriott brands design and create effective strategies to reach target guests.

Marriott International, in partnership with Tremor Video (NYSE: TRMR), MEC and SonicRim, created the study entitled Video Lives 2013, an annual study conducted by Tremor Video to better understand the role that video plays in the lives of consumers around the globe. King shared three key learnings:

Co-creation: Embrace your customers and employees as co-creators. Today’s consumers know what they want. What’s more, they want an active role in the decisions that affect their experiences. They want their voices to be heard and their preferences to be considered whenever and wherever they choose. Interaction with media and advertising is completely different today – it is multi-dimensional and brands must constantly adapt and push the limits on creativity to gain connection with their dynamic consumers. Co-creation begins at home. Today’s children do their own research and bring knowledge to their parents, who view the information through their lens of life experience and wisdom. It’s these types of co-creative relationships that suggest frameworks for designing more immersive, relevant advertising. 

Authentic Experiences: Great advertising is experiential, not transactional. Travelers are looking for information not only from their family and friends, but also from brand experts – balancing professional opinions with personal advice. As a result, every marketer should be thinking about his/her brand from a 360-degree experiential point of view. Brands that do this are effective as they take into account how consumers experience the world every day. Furthermore, the study shows that advertisements need to be emotional, and perhaps most importantly, shareable.

Serendipitous Discovery: Design for Serendipitous Discovery. The study shows that consumers are okay with advertisers tracking them, as long as it improves their overall experience and delivers relevant and timely content. Consumers value intentional searches and serendipity as ways of discovering new information. Marketers need to use this learning to strike a balance between technology that knows what consumers are doing at all times with serendipitous discovery and freedom of choice. They also need to deliver an experience across all platforms and devices. Effective advertising expands the boundaries of people’s current understanding of what they need and what is possible.

“The great findings from this new study will be instrumental as we continue to develop our cross-platform marketing strategy,” said King. “Marriott Hotels’ recently launched Travel Brilliantly campaign is a perfect example of inviting our guests and influencers to participate in an authentic co-creation platform that allows for serendipitous discovery. We are redefining what marketing means in today’s world and using the results from this study to help us do so.”

Video Lives 2013 focused on specific cities in the United States – San Francisco, Chicago and Austin, as well as in the United Kingdom – London, Liverpool and Edinburgh. Conducted from June 1 to July 3, 2013, 24 families and 84 individuals took part.

As the official hotel of the National Football League (NFL), Courtyard by Marriott, another Marriott endorsed brand, recently launched its new ad campaign, connecting on an emotional level with its guests and football fans.

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Connect with nina.herrera-davila@marriott.com

09/23/2013

Welcoming the Collaboration Generation into More Marriott Hotels -- Workspace On Demand Expands

Marriott Hotels - WorkSpace on DemandBethesda, MD – With today’s mobile technology and a renewed entrepreneurial spirit, work happens everywhere and at any time. Leading with its flagship Marriott Hotels’ brand, Marriott International (NYSE:MAR) is expanding its Workspace on Demand by Marriott program to select hotels throughout Northern and Southern California, Washington DC metro area, the New York metro area, Chicago and Dallas as well as a growing number of other markets throughout the US.

Customers needing a place to collaborate with colleagues or work individually can book spaces in Marriott Hotels’ thoughtfully designed Greatroom lobbies -- with their comfortable seating, lots of food and beverage options and free WiFi -- or in a small meeting space. Workspace On Demand by Marriott powered by LiquidSpace makes reserving these places to work, often for free, as easy as booking a guest room using your desktop, laptop or smartphone.

For a limited time, use a Visa® card and receive 20 percent off, up to $50, the first time you book Workspace On Demand by Marriott.  Visit www.WorkspaceOnDemand.marriott.com and use the code WORKONDEMAND.

The way people work today is changing, whether it is entrepreneurs and independent consultants or mobile employees at large corporations. By 2015, 1.3 billion people worldwide will be mobile workers1.  With downsizing, larger companies are reducing office space. An estimated more than 80 percent of Fortune 500 companies now have alternative workplace or mobile workforce policies in place2

“The trends are telling.  The way people work is changing.  And we’re right there with them.  Through Workspace On Demand by Marriott, we are enabling people to find and book workspaces when they need them,” said Paul Cahill, Brand Vice President, Marriott Hotels.  “We are challenging the notion that you have to be a hotel guest to use the hotel.  We are opening the doors and saying, ‘Come in, work in our lobbies and use our free WiFi.  Gather your team in our meeting rooms, whether it is all day or just for an hour.’  We made the process easy and are giving our customers the ability to book on whatever device they prefer.”

Workspace on Demand by Marriott is a collaboration between Marriott and LiquidSpace, a mobile/web app that connects real people to great spaces to work and meet.   

“The world of work is transforming at an accelerating rate,” said Mark Gilbreath, founder and CEO of Liquidspace.  “Modern professionals are unplugging from cube farms and private offices and are leaving work to get work done.  They are taking ownership of the choice over where and how they work on a day to day basis.  Marriott has identified this shift and recognized the opportunity for their hotels to be not just a place to sleep but also a great place to get work done.  The combination of their trusted brand, service level and property portfolio makes them a compelling new entrant in the workspace industry.”

Marriott Hotels has been “re-imagining” the guest experience, transforming lobbies and public spaces by designing them for the next generation of travelers who blend work and play, demand style and substance, and require technology. As the industry leader in hosting meetings, Marriott is introducing new concepts designed for the new mobile worker.   Red Coat Direct, an application to allow meeting organizers meeting organizers to adjust and edit their meeting requests and preferences with a touch of a button and without ever leaving the meeting room is one example of how Marriott Hotels is further differentiating the customer experience.  Workspring at Marriott at the Redmond Marriott Town Center, the industry’s first purpose-built suite of integrated spaces and common areas designed for small meetings, takes a holistic approach, bringing together seamlessly integrated service, technology and contemporary design. It was created in partnership with Steelcase to support collaborative work, inspiring creativity and innovation.

In addition to select Marriott Hotels, spaces can be reserved through Workspace On Demand by Marriott at select JW Marriott, Renaissance, Autograph Collection, Courtyard by Marriott, Springhill Suites by Marriott, Fairfield Inn by Marriott, Residence Inn by Marriott and TownePlace Suites by Marriott hotels.

About Marriott International

Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott  and The Ritz-Carlton Destination Club.  There are approximately 325,000 employees at headquarters, managed and franchised properties.  Marriott is consistently recognized as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com

About LiquidSpace
Founded in 2010 and based in San Francisco, LiquidSpace is a real-time marketplace that enables anyone to find and book a space to work or meet by the hour or day.  LiquidSpace serves two sets of customers: modern professionals who use the platform to book office or meeting space instantly, and companies who use LiquidSpace to manage their workforce’s workspace needs both internally and externally.  Whether a coworking venue, business center, hotel lobby, library or private office, LiquidSpace helps business people find, book and share over 2,000 great workspaces and meeting rooms in over 250 cities across the US.  For more information, visit: http://www.LiquidSpace.com.

1 http://esj.com/Articles/2012/01/23/Mobile-Workforce-Growth.aspx?Page=1
2 LiquidSpace
3 Terms & Conditions:  This 20% discount applies to Workspace on Demand by Marriott powered by LiquidSpace meeting space only. VISA® method of payment required. Credit card will be charged 24 hours before reservation; standard LiquidSpace terms and conditions of use and cancellation policy apply. Must quote promotional code WORKONDEMAND to get discount. A maximum discount of $50 is permitted per LiquidSpace user.

Promotional rates are valid for bookings paid and completed between the dates September 25 – November 30, 2013 only at select JW Marriott®, Marriott® Hotels and Resorts, Renaissance® Hotels, Autograph Collection(SM), Courtyard® by Marriott Hotels, Residence Inn® by Marriott, SpringHill Suites® by Marriott, TownePlace Suites® by Marriott and Fairfield Inn & Suites® by Marriott in the US only. Valid in the United States only. Promotion cannot be combined with any other offer, sale promotion. This offer cannot be redeemed for cash value. Void where prohibited by law. Marriott and LiquidSpace reserve the right to terminate this offer at any time. Offer valid only when you book online at liquidspace.com.

Connect with laurie.goldstein@marriott.com

09/18/2013

Marriott International ‘Unlocks the Future' of Hospitality

CEO Arne Sorenson Leads Week-Long Innovation Series for Company Associates.

Innovation ReleaseIn a bold move to engage the company’s associates to explore innovative ideas around the future of hospitality and travel, Marriott International, Inc. (NYSE:MAR) launched its Innovation Days series this week. Kicking off the series, Chief Executive Officer Arne Sorenson shared his thoughts in a special blog and YouTube video on the importance of innovation and how it will shape the company’s future. The series draws on experts and thought leaders from both inside and outside the company to help associates develop their innovation skills and enlist their participation in creative thinking and problem solving. Featured speakers will include innovation leaders from Pepsi Co. and PSFK, a trends-led innovation company.

 

“Embracing change is one of our company’s most enduring core values,” said Arne Sorenson, chief executive officer, Marriott International. “Change means sharing ideas openly, experimenting with new concepts, and having the courage to take risks and go after the next big idea. We call it ‘living innovation.’ It’s about finding that next big idea and to get everyone energized and empowered about unlocking the future.”

Throughout the week, the company will focus on its innovation journey, uniquely engaging associates with ways to leverage tools and resources to solve challenges, drive creativity, and think BIG. Sessions will feature topics such as Living Innovation at Marriott International; Succeeding in a World Gone Digital; Engaging the Next Generation Mindset; and Trends Defining Tomorrow.

A centerpiece will be a conversation about Marriott Hotels brand and its journey to reimagine the future of travel on a global scale. Redesigned lobbies and public spaces known as Greatrooms are being rolled out for the next generation of travelers who seamlessly blend work and play in an increasingly mobile and global world. Guests can now check in to Marriott Hotels in North America using their smartphones, with global expansion and other mobile services to follow. And as the industry leader in hosting meetings, Marriott is introducing new concepts designed for the new mobile worker including Workspring at Marriott, Red Coat Direct and Workspace on Demand.

“Our company is built on the belief that ‘Success is Never Final’ which has propelled a legacy and culture of innovation spanning more than 85 years,” said Sorenson. “In today’s constantly changing world, innovation is never final and we want our associates, customers, owners and franchisees, and investors participating in the journey.”

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com , and for the latest company news, visit www.marriottnewscenter.com .

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Connect with angela.wiggins@marriott.com