Arne Sorenson talks about why Marriott made the switch to NASDAQ and the company's plan to become the largest hotel company in Africa.
Arne Sorenson talks about why Marriott made the switch to NASDAQ and the company's plan to become the largest hotel company in Africa.
500,000 Marriott Rewards Points to Be Awarded to Three Winners.
Marriott International (NASDAQ: MAR) is awarding one lucky XplorSM gamer with 200,000 Marriott Rewards points and a round-the-world plane ticket. To enter for a chance to win, users must complete the entire Xplor game and register on www.Xplorthegame.com by December 16, 2013 at 11:59 PM ET. Two runner-up winners will each receive 150,000 Marriott Rewards points.
Marriott’s mobile travel game, Xplor, was unveiled in August 2013 and is available for free in the App Store. A first in the hotel industry, Xplor engages people of all ages to virtually see the world by visiting five gateway cities - New York City, Paris, Beijing, Dubai, and São Paulo - and accomplishing varied sightseeing challenges along the way.
To help users conquer Xplor, Marriott has compiled its top five tips for success:
1. Since most challenges have a scavenger hunt component, choose the Backpacker character so you can carry more items.
2. Always carry a drink and a snack so you can recharge when your energy is low.
3. Visit each location within each city so that they can later be accessed directly through your passport.
4. It’s not always possible to buy items back from the lobby shop so be careful what you sell.
5. Talk to the lobby concierge and other characters in the game to learn about multiple challenges.
Last month, Marriott awarded five dedicated Xplor gamers with 100,000 Marriott Reward points apiece. “It’s exciting to see so many of our loyalists embrace Xplor and we’re thrilled to recognize some of our best fans with Marriott Rewards points,” said Stephanie Linnartz, Executive Vice President & Chief Marketing and Commercial Officer. “These winners have been deeply engaged in the game and have submitted feedback that has actually helped us improve the Xplor experience.”
“We set out to design a fun, interactive mobile game that appeals to the next generation, and we’ve done just that,” said David Rodriguez, Executive Vice President and Chief Human Resources Officer. “At Marriott, we’re committed to enhancing the travel industry experience through innovation, and new technology. Xplor is another example of how we’re engaging with millennials.”
Throughout the game, travelers experience unique cultural variations native to the region they are visiting including food, customs, and architectural design. Each city “Xplored” offers mini-games that are guaranteed to keep both serious and recreational gamers excited and engaged. For social adventurers, Xplor successes can be shared on Facebook and other social networks.
Learn more and winner lists at xplorthegame.com.
Terms and Conditions
NO PURCHASE NECESSARY. Void where prohibited by law. Open to legal residents of fifty (50) U.S States and D.C., at least 18 years old or age of majority in their state of permanent residence, whichever is greater, as of 8/6/13. Promotion begins 12:00 AM ET on 8/6/13 and ends 11:59 PM ET on 12/16/13. Total ARV of all prizes: $17,900. Odds of winning are based on the number of eligible entries received for each prize. For complete entry, prize, and other details, and for full official rules, visit www.xplorthegame.com. Sponsor: Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with nearly 3,900 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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Our hearts go out to the victims affected by Friday’s devastating Typhoon Haiyan that struck central Philippines. An estimated 10 million people have been affected by the strongest typhoon ever to make landfall in recorded history. We continue to assess the full impact on our associates, their families and personal property.
The Cebu City Marriott and Manila Marriott hotels remain operational and are working closely with the Philippine Red Cross in meeting the needs of their associates and the broader community.
Given the historic scale of devastation caused by Typhoon Haiyan, Marriott International is contributing $50,000 USD (more than 2 million Philippine Peso) to the Red Cross Typhoon Haiyan Appeal. Charitable efforts are underway at our hotels throughout the Asia Pacific region, particularly through the continent’s eleven Marriott Business Councils. Activities are predominantly focused on fundraising to help the Philippine Red Cross address the most critical needs for food, water, clothing and medicine, rather than in-kind donations from outside the Philippines which often prove difficult to ship and distribute in the affected areas.”
The Philippine Red Cross is the primary provider of emergency relief during this disaster and associates who would like to contribute to their efforts through the American Red Cross may:
If you would like to contribute through the International Federation of Red Cross and Red Crescent Societies, you may make a credit card donation via the secure website with a designation to "Philippine Typhoon Haiyan.”
Donations made to the American Red Cross are tax-deductible in the U.S. Please check with a local tax advisor for applicable rules outside the U.S.
Our thoughts and prayers continue for the Philippines and our associates there, as well as our Filipino associates located around the world.Read more
“As CEO of a global hotel company, diversity and inclusion makes sense because it’s the heart and soul of our business which is hospitality. We are all about the welcome and being inclusive,” said Arne Sorenson, the company’s president and CEO, during his acceptance speech at the 2013 Executive Leadership Council’s (ELC) Annual Gala. ELC is a national organization comprised of current and former African American CEOs and senior executives at Fortune 500 and equivalent companies. ELC works to build an inclusive business leadership pipeline and to empower African American corporate leaders to make significant and impactful contributions in the global marketplace and their communities.
Marriott was honored by ELC with the 2013 Corporate Award for its innovation in helping corporate America become stronger and more diverse.
Marriott was the first company in the travel industry to establish a formal diversity and inclusion (D&I) program in 1989, and the first to introduce a formal supplier diversity program in 1997. Since then the programs have expanded to reflect the needs of the many communities and countries where the company does business. Marriott’s board level Committee for Excellence complements the company’s Global D&I Council, chaired by Sorenson, to ensure the integration of its D&I focus across all areas of the company. The Council, comprising Marriott’s continent presidents and other C-suite executives, oversees D&I strategies that both support the local across the world needs as well as global priorities to attract and engage a diverse stakeholder community of associates, customers, hotel owners and suppliers. Some of the company’s successes include:
Sorenson continued, “It’s important to our company that diversity and inclusion is not viewed as separate work, but as a normal course of our business. I look forward to the day when barriers are removed, everyone – no matter the difference – is valued and an environment of inclusiveness is the norm which will lead to opportunities for all to contribute and grow.”
Marriott is consistently honored for being a top company for diversity and inclusion. It has been recently honored by Great Places to Work Institute® for being one of the 2013 World's Best Multinational Workplaces and "2013 Working Mother 100 Best Companies" for 22nd year. The company has also been listed as the #1 company for supplier diversity by DiversityInc, and has been honored by Hispanic Association on Corporate Responsibility, Black Enterprise, DiversityInc and Latina STYLE for D&I efforts in workforce, board membership and supplier diversity.
Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and diversity inclusion news, visit www.marriott.com/diversity.
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Bethesda, Md., – Today, Marriott Hotels announced the Grand Prize Winner of the Travel Brilliantly Co-Creation Program which invited consumers to tap into their creativity for bold ideas to redefine the future of travel. Among the more than 700 submissions to TravelBrilliantly.com, Anjana Kallarackal’s concept, a healthy and nutritious vending machine rose to the top as determined by the judges -- Shira Lazar, host of “What’s Trending,” Marc Kushner, Co-Founder of Architizer and Matthew Von Ertfelda, Vice President of Innovation at Marriott -- after the panel convened in The Underground, Marriott’s Innovation Lab. With wellness in mind, the winning idea from Anjana, who is from Roswell, GA, taps into the travelers’ mindset for healthy and easily accessible quick food options that support any travel schedule, but which are delivered in a bold new way. The judges determined her idea truly reflects the needs of the next generation of travelers who blend work and play, and demand quality, yet easily accessible products. Photo: Judges (from l to r) Matthew Von Ertfelda (Marriott), Shira Lazar (What’s Trending), and Marc Kushner (Architizer) selected the Healthy Vending Machine as the TravelBrilliantly.com Grand Prize Winner out of Fifteen First Prize Winners.
As the grand prize winner, Anjana will travel to the London Marriott Hotel Grosvenor Square in November to work with Housebites, a sustainable food innovator that delivers fresh and locally sourced recipe ingredients to consumers; Jamie Welch, executive chef at the hotel; and other innovators in fields such as design to further develop her winning idea in the next stage of the innovation process. Ultimately, the brand expects to launch a prototype of Anjana’s idea at select Marriott hotels in the future. The collaboration among the Marriott brand, its partners, and travel consumers marks the brand’s continued dedication to improving every touch-point so guests can “Travel Brilliantly” at their hotels and beyond. Photo: Anjana Kallarackal’s Healthy Vending Machine idea was selected as Marriott’s Travel Brilliantly Co-Creation Program winning submission. TravelBrilliantly.com, (Copyright © 2013 Marriott International, Inc. All rights reserved).
In addition to collaborating with experts, Anjana’s London itinerary will offer inspiration with visits to iconic culinary locations including Brick Lane and local markets. She will also take part in an Innovation Work Session alongside industry experts from relevant fields including technology (Laurence Holloway, International Business Award Winner at the 2013 British Young Business Awards), design (Jane Penty, practicing designer and educator, currently at Central St Martins College, University of the Arts, London), and culinary (Jamie Welch, Executive Chef at London Marriott Grosvenor Square) to help her ideate, innovate and bring the concept to life. Following the trip, Anjana’s refined idea, along with a behind-the-scenes video on the development process, will be featured on TravelBrilliantly.com alongside Marriott’s other recent innovations. Anjana’s winning innovative idea is the first of many submitted to TravelBrilliantly.com that will continue to enable consumers to be a part of designing the future of travel.
“Travel Brilliantly is more than a mantra for our marketing campaign, but also a truth for the brand as we invite our guests to co-create and innovate with us for the new generation of travelers,” said Mara Hannula, vice president of global marketing, Marriott Hotels. “The development process for Anjana’s innovative idea could inspire additional food and wellness initiatives for the brand, elevating what it means to eat and travel brilliantly. The possibilities for our ongoing co-creation platform are endless and we are so proud to celebrate Anjana’s concept and all of those that were submitted.”
“I feel so lucky to be given the chance to co-create with professionals from Marriott’s Travel Brilliantly campaign to develop my idea further,” said Anjana Kallarackal. “I am really looking forward to traveling to London and designing healthy food options that would hopefully improve the journeys of other travelers like me.”
Anjana’s submission was selected based on a set of criteria, including how their idea described in the submission would enable “Traveling Brilliantly;” the innovativeness of the submission; feasibility and strategy for execution; and overall impression.
In addition to the “Travel Brilliantly” contest, the iconic Marriott Hotels’ brand has been innovating throughout its properties globally. Re- designed lobbies and public spaces known as Greatrooms are being rolled out for the next generation of travelers who seamlessly blend work and play in an increasingly mobile and global world. With the expansion of mobile check-in feature on the Marriott Mobile App, guests can now check-in to most Marriott Hotels properties in the United States and Canada using their smartphones. As the industry leader in hosting meetings, Marriott is introducing new concepts designed for the new mobile worker including Workspring at Marriott, Red Coat Direct and Workspace on Demand. Additionally, Marriott Hotels has recently unveiled its innovation lab, "The Underground,” located beneath the company’s headquarters in Bethesda, MD where work is underway on a revolutionary new guest room.
About Marriott Hotels
With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.
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Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Housebites, a sustainable food innovator, delivers fresh, portioned ingredients and inspirational recipes to consumers on a weekly basis. The service gives consumers the opportunity to create tasty and healthy gourmet meals, all taking around 30 minutes, and reclaim their kitchens even on a work night.
Visit http://www.housebites.com/ for more information.
Bethesda, Md. – October 7, 2013 – Marriott International, Inc. (NYSE: MAR), a leading lodging company with more than 3,800 properties across the broadest portfolio of brands in the lodging industry, today announced it will voluntarily transfer the listing of its common stock to The NASDAQ Global Select Market (NASDAQ) from the New York Stock Exchange (“NYSE”). Trading of Marriott’s shares on NASDAQ is expected to commence on October 21, 2013 under its current ticker symbol “MAR.” Marriott will continue to trade on the NYSE until that time. Marriott’s shares also will continue to trade on the Chicago Stock Exchange after the transfer to NASDAQ.
“We’re pleased to partner with NASDAQ as our new stock market listing. We believe this will provide us with cost-effective visibility, as well as efficient access to a portfolio of tools and opportunities to reach investors,” said Carl Berquist, Marriott’s executive vice president and chief financial officer. “While we are looking forward to our new relationship with NASDAQ, the NYSE was our listing home for many years, and they have served us well over that time.”
“Marriott International is known throughout the world as a company dedicated to the pursuit of excellence through innovation and focus on their customers,” said Bruce Aust, Executive Vice President, Corporate Client Group, NASDAQ OMX. “We are pleased to welcome Marriott to The NASDAQ Global Select Market and look forward to our continued partnership with the company and its shareholders.”
About Marriott International:
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com and for the latest company news, visit www.marriottnewscenter.com
This press release contains “forward-looking statements” within the meaning of federal securities laws, including the expected timing of our stock exchange transfer and the potential benefits from the transfer, that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous risks and uncertainties, including changes in market conditions, the continued integrity of the stock exchanges’ systems and other risk factors that we identify in our most recent quarterly report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of October 7, 2013. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
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BETHESDA, Md. – Marriott International, Inc. (NYSE: MAR) will report third quarter 2013 earnings results on Wednesday, October 30, 2013, at approximately 5:00 pm Eastern Time (ET). The company will hold a conference call for the investment community to discuss its third quarter 2013 earnings on Thursday, October 31, 2013 at 10 a.m. ET. Mr. Arne Sorenson, Marriott International's president and chief executive officer, and Mr. Carl Berquist, Marriott International's executive vice president and chief financial officer, will discuss the company's performance.
The conference call will be webcast simultaneously via Marriott’s investor relations website. Those wishing to access the call on the web should log on to http://www.marriott.com/investor, and click the link for the third quarter earnings call under “Recent and Upcoming Events”. A replay will be available at that same website until October 31, 2014. A transcript of the call will also be available on the company’s website.
The telephone dial-in number for the conference call is 706-679-3455. Please use conference ID 55102037 when dialing into the call. To help ensure you do not miss any of the conference call, please dial-in or link to the call on the web 10 minutes prior to the scheduled start time. News media will be able to access the conference call in a listen-only mode.
A telephone replay of the conference call will be available from 1 p.m. ET, Thursday, October 31, 2013 until 8 p.m. ET, Thursday, November 7, 2013. To access the replay, call 404-537-3406. The conference ID for the recording is 55102037.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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NEW YORK, NY – Speaking at the 2013 Clinton Global Initiative (CGI,) on a panel about “Women Decision-Makers in the Global Economy,” Marriott International, Inc. (NYSE: MAR) President and Chief Executive Officer, Arne Sorenson voiced the company’s strong commitment to supporting the advancement of women as part of the growth strategy for the global hospitality company, which has 3800 hotels in 72 countries. [Photo: Speaking at the 2013 Clinton Global Initiative (CGI,) about “Women Decision-Makers in the Global Economy,” Marriott International, Inc., President and CEO, Arne Sorenson (pictured, far right) voiced Marriott’s commitment to supporting the advancement of women as part of the company’s global growth strategy.]
“Our portfolio of hotels will benefit tremendously if women are able to achieve their full potential in the global economy,” said Sorenson. “That’s why we are focused on advancing women in our company’s management and executive ranks, gaining their loyalty as customers, creating economic opportunity as hotel owners, and nurturing women-owned businesses through our supply chain. This is an important strategy for Marriott’s global growth and the vitality of communities where we do business.”
A commitment to diversity and inclusion has been woven through the fabric of Marriott’s culture since its founding more than 85 years ago. Through the company’s Global Diversity & Inclusion Council, which drives Marriott’s global strategy, each of the company’s five Continent Presidents, have regional diversity and inclusion goals, focusing on customers, associates, hotel owners and the women and diverse-owned businesses which sell goods and services to Marriott. Women-owned businesses make up the largest spend with diverse groups, accounting for 10 percent of Marriott’s total purchases of products. In 2012, Marriott spent $257 million with 4,000 women-owned businesses in North America.
Today, at the Clinton Global Initiative, Marriott joined more than a dozen corporations and non-governmental organizations (NGOs) in a five-year commitment to expand its engagement with women-owned businesses outside the United States, especially in emerging economies. Working with WEConnect International and Vital Voices, two prominent NGOs that support and promote the economic potential of women, Marriott will be part of the pledge to train 15,000 women business owners and spend $1.5 billion with their companies by 2018. [Photo: Shanghai Qinghe Fashion Company is a women-owned company supplying uniforms to several Marriott hotels in China.]
“We know our hotels are greenhouses for executive talent and can elevate women through leadership training, mentorships, and through our procurement with women-owned businesses around the world,” continued Sorenson. For example, Marriott is already working with women-owned businesses that are supplying hotels in China with high-quality beef, wooden and bamboo crafts, and uniforms. The company is also investing in women in rural Sichuan Province through its Nobility of Nature environmental project, which supports sustainable bee-keeping cooperatives that produce honey for use in Marriott-operated hotels in China.
In Rwanda, Marriott has partnered with a vocational school called the Akilah Institute for Women to bring 15 women from their first graduating class to work and train in Marriott hotels in Dubai. The women are getting on-the-job skills, leadership training, and will be prepared after 18 months to return, as part of the management team, to open the company’s first Sub-Saharan Africa hotel – the Kigali Marriott Hotel in 2014. A second class of 20 women will begin the program later this year. The company is also working, pre-opening, to identify women-owned businesses that can become part of the supply chain.
This is the model Marriott plans to follow in Haiti, where Marriott worked with the Clinton Foundation to find a partner to build a Marriott hotel in partnership with Digicel. In Latin American, the company has pledged to identify and build capacity among high-potential women-owned business through mentorship, supplier readiness training and engagement as potential suppliers, beginning in Mexico.
Marriott was recently honored with a Condé Nast Traveler World Savers Award for mobilizing suppliers to protect the environment and promoting women’s entrepreneurship. For more news and information about Marriott diversity and inclusion efforts visit www.marriott.com.
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Bethesda, Md. - Marriott International, Inc. (NYSE: MAR) announced today that Robert J. McCarthy, chief operations officer of the company, will retire at the end of February 2014 after 38 years of distinguished service.
McCarthy began his career as a waiter in a Marriott restaurant outside Philadelphia while attending Villanova University. He was promoted into increasingly higher level positions, including senior vice president, Northeast Region; executive vice president, operations planning and support; president, North American lodging operations; and group president, The Americas and global lodging services. He was appointed to his current position in late 2011.
Arne Sorenson, Marriott International president and chief executive officer, said, “Throughout his career, Bob has been an admired business leader, sought-after mentor and trusted colleague, both at Marriott and in the hospitality community. His extensive management experience, leadership and contributions to our business have been instrumental as we have innovated and grown.
“In fact, Bill Marriott has often noted Bob’s career success as a credit to his hard work but also as an example of the vitality of our company culture that promotes opportunity. A trusted partner to me, I will miss his wise counsel as well as his passion for our business and the well-being of our associates.”
Marriott also announced that several other executives will assume broader responsibilities.
Dave Grissen, as group president, will play a key leadership role reporting to Mr. Sorenson, focusing on driving global operational excellence, as well as overseeing the Americas, where Marriott has more than 3,300 hotels under management or franchising agreements. Reporting to Mr. Grissen will be Herve Humler, president and chief operations officer of The Ritz-Carlton Hotel Company, LLC, who will also report to Mr. Sorenson. Tim Sheldon, global chief-operations services, will also report to Mr. Grissen. Currently group president Americas, Mr. Grissen will continue to lead that team, which includes Jim Kauffman, president, full service hotels (U.S. & Canada); Liam Brown, President, Select Service & Extended Stay Lodging and Owner & Franchise Services; and Craig Smith, president, Caribbean & Latin America.
Stephanie Linnartz, recently appointed executive vice president and chief brand marketing and commercial officer, will assume leadership of technology, with Bruce Hoffmeister, global chief information officer, joining Ms. Linnartz’s executive team, which reflects his critical role in aligning technology capabilities with the company’s sales, marketing and customer service engines.
Newly reporting to Tony Capuano, executive vice president and global chief development officer, will be Ron Harrison, global chief architecture & construction officer, which closely aligns Mr. Harrison’s pivotal role in driving product innovation with the company’s dramatic growth trajectory. As of the end of the second quarter, Marriott had more than 140,000 rooms in its worldwide pipeline of hotels under construction, approved for development, or awaiting conversion, including more than 68,000 rooms outside North America.
“I am tremendously enthusiastic about our future as these talented executives assume their new responsibilities, building on Bob’s legacy. We all wish Bob and his family the very best,” said Mr. Sorenson.
Mr. McCarthy said he is exploring other hospitality-related business opportunities, including hotel ownership.
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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Bethesda, Md. – Video, smart technology, and social media have changed the way people travel and see the world. Businesses are constantly researching trends and gaining insight into consumer behavior in order to find the optimum channels to reach them. Brian King, Marriott International’s Global Brand Officer for Marriott Endorsed Brands, revealed key findings today from a brand new ethnographic research study on what the next generation looks for in travel and the forms of advertising that best reach them. Speaking at IAB Mixx as a part of Advertising Week in New York, King shared an inside look into how Marriott brands design and create effective strategies to reach target guests.
Marriott International, in partnership with Tremor Video (NYSE: TRMR), MEC and SonicRim, created the study entitled Video Lives 2013, an annual study conducted by Tremor Video to better understand the role that video plays in the lives of consumers around the globe. King shared three key learnings:
Co-creation: Embrace your customers and employees as co-creators. Today’s consumers know what they want. What’s more, they want an active role in the decisions that affect their experiences. They want their voices to be heard and their preferences to be considered whenever and wherever they choose. Interaction with media and advertising is completely different today – it is multi-dimensional and brands must constantly adapt and push the limits on creativity to gain connection with their dynamic consumers. Co-creation begins at home. Today’s children do their own research and bring knowledge to their parents, who view the information through their lens of life experience and wisdom. It’s these types of co-creative relationships that suggest frameworks for designing more immersive, relevant advertising.
Authentic Experiences: Great advertising is experiential, not transactional. Travelers are looking for information not only from their family and friends, but also from brand experts – balancing professional opinions with personal advice. As a result, every marketer should be thinking about his/her brand from a 360-degree experiential point of view. Brands that do this are effective as they take into account how consumers experience the world every day. Furthermore, the study shows that advertisements need to be emotional, and perhaps most importantly, shareable.
Serendipitous Discovery: Design for Serendipitous Discovery. The study shows that consumers are okay with advertisers tracking them, as long as it improves their overall experience and delivers relevant and timely content. Consumers value intentional searches and serendipity as ways of discovering new information. Marketers need to use this learning to strike a balance between technology that knows what consumers are doing at all times with serendipitous discovery and freedom of choice. They also need to deliver an experience across all platforms and devices. Effective advertising expands the boundaries of people’s current understanding of what they need and what is possible.
“The great findings from this new study will be instrumental as we continue to develop our cross-platform marketing strategy,” said King. “Marriott Hotels’ recently launched Travel Brilliantly campaign is a perfect example of inviting our guests and influencers to participate in an authentic co-creation platform that allows for serendipitous discovery. We are redefining what marketing means in today’s world and using the results from this study to help us do so.”
Video Lives 2013 focused on specific cities in the United States – San Francisco, Chicago and Austin, as well as in the United Kingdom – London, Liverpool and Edinburgh. Conducted from June 1 to July 3, 2013, 24 families and 84 individuals took part.
As the official hotel of the National Football League (NFL), Courtyard by Marriott, another Marriott endorsed brand, recently launched its new ad campaign, connecting on an emotional level with its guests and football fans.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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