Starwood Preferred Guest (SPG®)

Brand Profile:  Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 11 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at almost 1,300 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. 

Membership Benefits:  Free Night Awards: Redeem for stays without blackout dates —  even during holidays — starting at just 2,000 Starpoints®.  If a standard room is available, it’s yours.

SPG® Moments℠: Tee off with your favorite golf pro, head backstage with the band or walk the red carpet — your Starpoints give you VIP access like no other to sporting events, culinary experiences, concerts and more. Learn more:

Must-have Mobile Apps: Travel smarter with the SPG Apps for iPad, iPhone and Android™. Get the info you need and access to your account automatically — no matter where you are. Learn more:

Member Level Details: click here
Other Platforms:,,

SPG Business: SPG expanded its loyalty program to include business-to-business (B2B) customers by introducing SPG Pro. SPG Pro rewards customers who book their guests and events at Starwood properties, which, in turn, builds even more business for every brand. Since then, it has been shaking the B2B category by providing one integrated loyalty offering designed to deliver greater control, recognition and reward to our customers. Learn more here.

Media Contact:  
Jessica Doyle
Starwood Preferred Guest