Marriott News Center

08/19/2014

Renaissance Hotels - Fact Sheet

 

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Nearing 170 hotels in 40 countries by the end of 2014, Renaissance Hotels is a lifestyle brand within the Luxury/Lifestyle division of Marriott International’s global portfolio of 18 brands. Renaissance Hotels, with its proud motto of “Live Life to Discover,” offers today’s lifestyle business traveler a unique guest experience woven through design, service and unique programming inspired by each destination’s locale.

GUEST PROFILE:
The Renaissance Hotels experience appeals to today’s frequent lifestyle business travelers who want to discover something new with each and every stay. They are someone who is naturally curious and passionate about living life to the fullest, particularly when it comes to travel, architecture, design, food and wine, art and culture.  They seek a more purposeful travel experience and want a hotel experience that allows them to get the most from a trip, regardless of the amount of time they have in a destination. Whether traveling for business or leisure, our guests are true “Discoverers.”

BRAND VALUES:
Intriguing: Renaissance is a sensory adventure that transports guests to a life less ordinary.  Around every corner, Renaissance invites the guest to taste, see, feel, sip, hear, do and try something new.

Indigenous: Renaissance echoes and embraces the locale into each hotel’s point of view-it’s the unofficial expert on what’s special about each location for guests seeking a path of effortless discovery.

Independent: Like our guests, we are independently-minded and proud to be give our guests unique and fabulous options to make the most of their time and their trip, and make it uniquely their own.

LIVE LIFE TO DISCOVER:
In 2012, Renaissance Hotels introduced its first ever global advertising campaign, "Live Life to Discover." The multi-faceted campaign, which has been evolving up until today, comes to life through print, digital and on property experiences meant to inspire today's next generation lifestyle business traveler. The multi-million dollar campaign originally appeared in 32 countries in key lifestyle, business, and travel media, as well as select out of home locations including a number of airports throughout the United States and Asia Pacific. The campaign also included a comprehensive redesign of the brand’s website and social media channels to reflect the ethos of the campaign (www.renhotels.com).  

CULTURE & SERVICE:
Our employees, proudly called “Ambassadors,” have mastered the importance of sophisticated and comfortable service at every touch point through the guest experience.   Ambassadors also act as “Navigators” or personal guides which help provide our guests with one-of-a-kind, off-the-radar, micro-local experiences.    

NAVIGATOR:
“Navigator” is a comprehensive program built with the help of a curated database which provides guests with local and indigenous recommendations about a variety of topics including culinary, retail, music, entertainment and culture. Partnering with W Cities (www.wcities.com), the world’s premier database of authoritative travel content, Navigator is a balance of information from W Cities amplified with personal information and recommendations from each hotel’s real life Navigators. Each Renaissance Hotel features trained “Navigators” who are available to assist travelers by outlining specific recommendations in every destination. These recommendations are often personal to each Navigator and updated on a regular basis. Navigators are also available to work one-on-one with hotel guests to curate experiences based on their specific interests and requests

EVENTS at RENAISSANCE:
Events at Renaissance  is an entertainment platform that provides hotel guests and local patrons the opportunity to discover the very best in with emerging and local  talent in music, arts, culinary, film and more at every Renaissance Hotel around the world. The unforgettable experience may vary from acoustic performances by a yet to be discovered musician, a meet and greet with a local artist, a wine tasting with an expert sommelier, and more. In March of 2014 Renaissance Hotels announced three exciting partnerships to bring the very best of discovery to travelers around the world. All throughout the year, the brand will join forces with world renowned AEG, Creative Artists Agency (CAA) and Universal Music Group on a variety of exciting events and activations on and off property. This year’s calendar of events will officially kick off with an exclusive performance by GROUPLOVE at the Renaissance Times Square Hotel on March 28th.

DESIGN
Renaissance Hotels, whether located in restored landmark building or newly built urban locale, are known for their stylish,  distinctive and contemporary design, created to reflect their location and embody the each destination.  

We call our design philosophy “Renaissance Chic” -- current, compelling and always inspiring.  It seamlessly blends contemporary styling with touches of luxury and creativity.  It is subtle, with richly layered details  that don’t overwhelm.   Plush, yet unpretentious.  It is about creating an experience using just the right lighting, texture and materials and using the location’s palette as inspiration.

Renaissance Hotels works with some of the most renowned designers and architects in the world including Christian de Portzamparc at the Renaissance Arc de Triomphe and Jordan Mozer at the Renaissance New York Hotel 57.  

Contact:  Catherine Leitner
E-mail:    catherine.leitner@marriott.com

2014