Renaissance Hotels Partners With AEG, Universal Music Group and CAA to Unveil Next Generation of Discoveries for Lifestyle Business Travelers
Bethesda, Md, USA – March 4, 2014 – Renaissance Hotels (www.renhotels.com) announced today that it will significantly expand its line-up of entertainment offerings this year with a variety of exciting partnerships and activations designed especially for the next generation business traveler. The news is part of Renaissance Hotels’ continued commitment to offering a variety of different experiences within all of its hotels that help make every business trip an opportunity to discover.
Launching this spring and continuing all year long, Renaissance Hotels will team up with world renowned AEG, a leading entertainment and sports company, to create signature events, unique multi-media programming and exclusive access for its hotel guests. To officially kick-off the partnership this March, Renaissance Hotels will host a concert by the band Grouplove at a yet to be revealed hotel location.
Two additional partnerships unveiled today include a newly established affiliation with one of the most well recognized names in the music industry, Universal Music Group, and a relationship with Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. These fresh relationships build Renaissance Hotels’ ongoing promise to inspire hotel guests and locals with unparalleled access to music, art, design and culinary experiences at each of its 155 hotels around the world.
“Today’s sophisticated traveler spends more time than ever on the road. And in the modern age where we’re constantly connected, our guests see business travel as an opportunity to discover and share memorable experiences,” said Dan Vinh, vice president of global marketing for Renaissance Hotels. “This year’s program is all about access that encourages discovery. We want to make it easy for guests to make the most of their time whether they’re looking for emerging music, the arts or indigenous culinary or mixology adventures. This year is especially designed to help guests connect to their passions or unearth new ones in a meaningful way.”
All-Access at Renaissance Hotels
Renaissance Hotels and AEG will join forces this year to bring the best of live entertainment and personalized access to hotel guests around the world through a variety of unique activities and platforms:
- I’m in the Know: Select Renaissance Hotels will play host to exclusive, intimate performances by headline-worthy emerging artists, providing guests with the opportunity to discover the very best of new music during their stay.
- Discover Music Plus: Renaissance Hotel guests will have the chance to discover more about the featured artists as they share their individual hobbies and interests. Guests may even find themselves chatting about recent vacations or a just completed novel with the bass player or checking out a lead-singer’s very own oil-paintings.
- Behind the Scenes: A documentary-style special series will capture live performances at Renaissance Hotels, and follow artists as they discover the best way to make the most of their time in the cities they visit. The behind the scenes footage will be offered exclusively via AXS TV, AXS.com, in-room television channels and renhotels.com.
- R.E.N. Meeting Discoveries: Renaissance Hotels’ signature meeting experience, R.E.N. Meetings will be more exciting than ever this year with the opportunity to assist meeting planners in creating customized experiences for their groups as well as special ticket consideration for select AEG sponsored events.
- Navigate Your Stay: Renaissance Hotels’ Navigators will have their own exclusive access to AEG’s AXS.com ticketing platform so guests can gain direct access to select AEG promoted concerts, sporting events, and more.
Local Festival Discoveries
Also this year, expect to discover Renaissance Hotels at a number of high profile music and entertainment festivals including upcoming SXSW Music Film Interactive in Austin, Texas and DC Jazz Music Festival in Washington, D.C. among others.
In Austin, Renaissance hotels is partnering with Universal Music Group at SXSW Music Film Interactive to host their emerging artists showcase. On March 13th and 14th, festival goers and hotel guests can discover the best emerging talent attending this year’s event at the Palm Door on Sixth, while at the same time experiencing a vibe that only a city like Austin can offer. Up to ten artists are scheduled to perform each day during the showcase, including The 1975, Little Dragon, American Authors, The Kooks and Aloe Blacc.
In June, the Renaissance Dupont Circle Hotel, The Mayflower Renaissance Hotel and the Renaissance Washington D.C. Downtown Hotel will act as the official hotel sponsor of the 2014 DC Jazz Festival. The renowned festival, known for its high level of both local and national talent, will offer guests the opportunity to experience the latest and greatest in jazz music and entertainment – at the festival as well as intimate performance sets inside all three Renaissance Hotels in DC.
For more information on where to find Renaissance Hotels at this year’s most exciting festivals, please visit renhotels.com/events.
Events at Renaissance Hotels
Renaissance Hotels is teaming up with CAA to launch a special event roster with Renaissance Hotels, including an exclusive branded music series featuring select emerging and established musicians from the agency’s roster. The artists will call more than 25 Renaissance Hotels home while on tour throughout the year in the U.S. During their stay, the artists will treat guests and locals to a series of unique experiences, ranging from live acoustic performances to after-show meet-and-greets. In addition, participating artists will be featured on themed Renaissance Hotels materials and videos throughout the properties. For a full schedule of featured artist events, please visit renhotels.com/events.
How do I get tickets?
Book your stay and check out the full line up of performances and promotions planned throughout the year at all 155 Renaissance Hotels including local art, culinary, film and more by visiting www. renhotels.com/events or www.facebook.com/renhotels.
Not traveling? You can still participate by entering our sweepstakes:
As Grouplove makes time to discover the very best of their destination while on tour, they’ll be sharing some of their favorite hidden gems while inviting Renaissance guests and fans to do the same. The band, along with Renaissance Hotels, will hand select the best discoveries and offer winners the opportunity to attend Grouplove’s exclusive March performance, including the chance to spend time
with the band. On February 25th, Grouplove released their new “I’m With You” documentary and concert album, shot by acclaimed filmmaker Sam Erickson. The documentary is a compelling exploration into Grouplove’s history by tracing their unique story, including engaging interviews with the band members and live performance footage and is available via iTunes and amazon.com. For entrée into the Renaissance Hotels sweepstakes, please visit www.facebook.com/renhotels.
ABOUT RENAISSANCE HOTELS
Renaissance Hotels represents a diverse collection of 155 hotels in 35 countries worldwide. Each property is unique, offering passionate travelers a one-of-kind experience. Within every hotel, guests are greeted by an exceptional array of amenities and an inspiring world of local discoveries. For travelers looking to experience something wonderfully new, innovative and locally driven programs are offered worldwide, including Navigator and the brand’s the industry leading entertainment platform LIVE at Renaissance. Live Life To Discover. To discover more visit www.renhotels.com. Friend us on Facebook www.facebook.com/RenaissanceHotels Follow us on Twitter www.twitter.com/RenHotels
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia) and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, and a 54-story, 1001-room convention "headquarters" destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit www.aegworldwide.com.
Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, representing many of the most successful professionals working in film, television, music, video games, theatre, fashion and the Internet, and provides a range of strategic marketing and consulting services to corporate clients. CAA is also a leader in sports, representing more than 700 of the world’s top athletes in football, baseball, basketball, hockey, soccer, tennis and golf, and works in the areas of broadcast rights, corporate marketing initiatives, licensing, and sports properties for sales/sponsorship opportunities. In addition, The Intelligence Group, a market research and trend forecasting company, is a division of CAA.
ABOUT UNIVERSAL MUSIC GROUP
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.
Universal Music Group's labels include A&M Records, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.