Moxy Hotels, Marriott International’s contemporary and edgy lifestyle brand, in collaboration with the company’s Content Studio, will premiere “DO NOT DISTURB”, a new YouTube web series hosted by Taryn Southern, the comedian, creator and star of Taryn TV, on November 12, 2015.
Through “DO NOT DISTURB,” Moxy Hotels gives travelers and fans entertaining, humorous and some unexpected moments that are sure to get people talking.
“We partnered directly with YouTube influencers and enabled these creators to do what they do best – tell original stories, engage audiences, and ultimately create entertaining content where the brand plays a character in the story,” said Vicki Poulos, global brand director, Moxy Hotels. “We chose to partner Moxy Hotels with Taryn Southern, who like our brand, is someone young at heart and not afraid of challenging the status quo, to show the world what “moxie” really means.”
Set up as a slumber party, “DO NOT DISTURB” was taped in YouTube Studios in a mock-up of a Moxy bedroom, where Taryn interviews and gossips with celebs about their careers, travel habits and quirky experiences on the road. Southern gets answers to the questions you only wish you could ask a celebrity at 2am in their hotel room – what were the last three things that Flula googled? What does Brittany Furlan think of Skype sex? How does Mamrie Hart cure a hangover? Other special guests include Sawyer Hartman, Bart Baker, Timothy DeLaGhetto, Lisa Schwartz, Steve Greene and Nikki Limo.
The first two episodes to premiere will feature YouTube sensations Flula and Mamrie Hart, irreverent pop culture personalities whose ‘Truth and Dare’ sessions with Taryn leave little to the imagination– much to viewers’ shock and delight. Taryn Southern’s beatbox back-up during Timothy DeLaGhetto’s freestyle rap showed how they both found their individual moxie.
“Marriott International launched its Content Studio to further its focus on Next Gen travelers by producing engaging and entertaining content to build worldwide communities of people passionate about travel,” said David Beebe, vice president, Creative and Content Marketing at Marriott International. “Moxy Hotels’ DO NOT DISTURB web series is a perfect, playful, illustration of our strategy of not interrupting what consumers are interested in– instead becoming what they are captivated by through creative storytelling.”
The series debuts as Moxy Hotels prepares to aggressively enter the U.S. market. Ten Moxy Hotel projects are slated to open in 2016 in major metropolitan locations in the U.S. including New Orleans (French Quarter and Warehouse District), San Francisco, New York City (Chelsea, Midtown, and Lower Manhattan), Chicago, Seattle, San Diego and Washington, D.C.
Moxy Hotels’ tech-enabled rooms feature Keyless entry, screencasting, abundant plugins, motion sensor lighting under bed, and furiously fast AND free Wi-Fi. The Guestbook, located in the lobby of Moxy Hotels, is a global digital platform leveraging Instagram that collects stories, images, quotes, videos and experiences from everybody that passes through or touches Moxy. The Guestbook seamlessly sits between digital and real life as all the content not only lives on the website, Instagram and Wi-Fi hotel screens, but is featured on a video wall which has been integrated into the design strategy.
Filming for the series took place at YouTube Space LA in conjunction with VidCon. Moxy Hotels and YouTube also co-hosted the VidCon “Hoedown Throwdown” After Party on July 27, 2015.
The first “DO NOT DISTURB,” video featuring Flula can be viewed on Moxy’s YouTube channel or below.
About Moxy Hotels: Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the budget-savvy traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. To learn more about Moxy Hotels, visit www.MoxyHotels.com.
- Follow Moxy on Instagram https://instagram.com/moxyhotels/
- Watch Moxy on YouTube http://www.youtube.com/MoxyHotels
- Engage #AtTheMoxy
- Watch the Moxy Manifesto video here http://moxy-hotels.marriott.com/our-story
About Marriott International Luxury + Lifestyle Brands: Marriott International’s luxury and lifestyle brand portfolio includes The Ritz-Carlton Hotel Company, EDITION Hotels, BVLGARI Hotels & Resorts, JW Marriott Hotels & Resorts, Autograph Collection, Renaissance Hotels, AC Hotels and Moxy Hotels – totaling 550 properties worldwide. By the end of 2016, we expect that the portfolio will grow to 650 hotels with new locations in Geneva, Switzerland; Paris, France; Los Cabos, Mexico; and Sanya, China.
Marriott’s Luxury and Lifestyle portfolio also accounts for approximately 25 percent of Marriott’s system-wide development pipeline, representing over $15 billion of investment by the company’s owners and franchisees. Future plans call for more than 250 additional luxury and lifestyle hotel projects over the next several years.
About Marriott International’s Content Studio: Launched in September 2014, Marriott’s Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens. To further the company’s focus on next-generation travelers and to drive new business, the studio aims to own original content marketing and to produce engaging content that builds worldwide communities of people passionate about travel that will drive commerce to the company’s hotels.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 85 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website atwww.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
About YouTube Spaces: YouTube Spaces are state-of-the-art production facilities designed specifically for YouTube creators to produce great video content, from production and editing through uploading to YouTube. Run by YouTube’s in-house experts, the Spaces serve as a creative production facility for both established and emerging YouTube creators globally. Located in Los Angeles, London, Tokyo, New York, São Paulo and Berlin. YouTube Spaces enable creators to learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment — all made at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.
About Taryn Southern: Taryn Southern is a YouTuber, writer, and comedian whose most recent achievements include winning an international sexting contest and getting a cat tattoo. With more than 500 million views on her comedy videos across the web, Taryn has also guest starred on shows like New Girl, The League, Rules of Engagement, American Dad, Last Man Standing, and Guys With Kids, as well as served as a host for a variety of live specials and shows, on networks like G4, MTV, VH1, and G4. She recently launched a series with The Today Show called “Self Help for your Digital Soul,” and launched an album of 80’s hit covers called “Flashback Friday.” Her late night talk show, The Taryn Show, debuts this fall, financed and distributed by Maker Studios.
Note on forward looking statements: The anticipated growth of Marriott International’s luxury and lifestyle brand portfolio and the expected future hotel locations are “forward-looking statements” within the meaning of U.S. federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.’s most recent Annual Report on Form 10-K or quarterly report on Form 10-Q; any of which could cause the actual numbers or locations of new hotels to be different. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise them or any forward-looking statements, whether as a result of new information, future events or otherwise.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.