The Renaissance New York Midtown Hotel, set to open in spring 2016, will become New York City’s first multi-sensory, interactive “living” hotel. Created with the award-winning digital design firm Réalisations Inc. Montreal, Renaissance will bring to life technology not yet seen in any other New York hotel, creating corridors that come alive with human interaction and digital artwork that changes with every visit.
Guests and visitors entering the hotel from either 34th or 35th Streets will interact with stunning digital displays projected along the corridor, a passage which spans the length of the block. The display does not change on its own, it only responds to human movement, and the interaction between guests and the wall creates a visual tapestry of subtle, organic graphics. In producing this ambient intelligence, an environment that is sensitive and responsive to the presence of people, Réalisations Inc. Montreal utilized a variety of technologies including reflective wallpaper, motion detectors, projectors and 3D cameras to capture and project data and movement occurring in the corridor. The result is a “living,” interactive wall, which showcases the vision of the digital future.
At the elevator bank near the 34th Street entrance, guests will find specially-curated digital imagery featuring local artists and neighborhood experiences, showcasing the ever-changing tapestry of the city and the energy of the surrounding Garment District. Timed to mirror the opening and closing of the elevators, the projected digital displays will always be evolving, to offer surprising moments every time a guest steps in or out.
“The real-time technology used in this hotel is groundbreaking and is the future of the digital world,” said Roger Parent, president, Réalisations Inc. Montreal, known for his work at the Metropolitan Opera, Cirque du Soleil, and most recently the See Forever Theater at One World Trade Center. “It’s been rewarding to work with partners who have allowed us to push the boundary of the digital landscape and explore what can be done with the ambient intelligent technology. Together our goal was to create a ‘living hotel,’ one that can offer a different experience on every visit, yet still allows guests to feel rooted to New York City and the local scene.”
Part of the “living” element of the guest experience will be the hotel’s virtual concierge, located in an alcove between the 34th Street entrance and the elevators. A large screen comes to life when a user steps onto words projected on the floor, activating a wealth of information including local cuisine, live music, theater, shopping and other hyper-local activities. Tied to the hotel’s Navigator program and curated in collaboration with Time Out New York, users will be able to select their desired activity and location by activating various areas of interest with just a point of their finger.
Another highly-anticipated digital aspect of the hotel is the four-story LED clock at the top of the building. Facing north and south, the clock’s imagery will continuously change so that the illustration changes every second for a total of 86,400 images every day. Various eclectic styles and colors will enhance the city skyline and bring the hotel to life for all to enjoy. A replica clock, mirrored in real time, is located over the 34th Street entrance for guests to view as they walk into the hotel.
For more information on the Renaissance New York Midtown Hotel, please call 1-212-239-0014 or visit www.newyorkrenaissance.com.
Renaissance New York Midtown Hotel
Designed by award-winning Jeffrey Beers International, the 348-room Renaissance New York Midtown Hotel is New York City’s first digitally enhanced hotel. Located in the heart of the Garment District at 35th Street between Seventh and Eighth Avenues, the hotel will offer hyper-local insider information through the renowned Renaissance Navigator program and combine groundbreaking digital guest experiences with a mix of high-low design elements, celebrating the industrial grit and glamour of the city. Digital highlights of the Renaissance New York Midtown Hotel include a “living” digital tapestry projected along the entrance corridor wall that responds to human motion, a user-friendly digital alcove connected to the hotel’s Navigator program, and a four-story LED clock on the hotel roof, which will be a new fixture of the New York City skyline. The hotel also boasts The Lobby Bar, Club Lounge for Elite Marriot Rewards members and preferred guests, 4,500 square-feet of meeting space, and Rock and Reilly’s gourmet gastropub with an 8,000 square-foot fifth floor terrace and retractable roof. The Renaissance New York Midtown Hotel is operated by 365 Management Company under license from Marriott International, Inc. or one of its affiliates.
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Renaissance Hotels believes in defying business travel conventions for guests who crave unexpected experiences. At Renaissance Hotels, It’s Business Unusual. Each of the brand’s 160 hotels, located in over 35 countries around the world, is unique and every stay offers unconventional programs that help business travelers discover rich, local experiences. We promise to feed the curiosity, fuel the imagination and excite the senses of our guests, who see their business trip as an exciting opportunity for new, interesting and sharable experiences. We understand their desire to make the most out of every moment and we offer signature events in our lobbies, bars and lounges designed to showcase emerging talent in music, the arts, mixology, gastronomy and more. Renaissance Navigators are neighborhood experts who are ready to assist guests in discovering true local flavors and activities. R.E.N. Meetings offers groups an experience beyond a traditional meeting, rooted in creative sensory meeting design and custom-curated local Navigator excursions and networking events. At Renaissance Hotels, we work to ensure that every trip is transformed into an eye-opening, unforgettable journey. To discover more visit www.renhotels.com. For upcoming events visit www.renhotels.com/events.
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Réalisations Inc. Montréal
Réalisations Inc. Montréal designs, produces and communicates experiences to touch, amaze or surprise. First and foremost, they are a company with IDEAS and they master technology. Beyond the expectations of clients, they seek to understand the ASPIRATIONS to help reveal the STATE OF MIND and SOUL of places and mandates that are entrusted to them. Their DESIGN METHODOLOGY can be applied to various fields: architecture, interior design, urban infrastructure and furniture, health, transport, public art, and sustainable development. A growing number of leaders in the industry rely on their MEANINGFUL approach to realize their vision. They believe in MULTIDISCIPLINARITY and are a collective of people drawn deliberately from a wide variety of backgrounds, encouraging co-creation with their customers and partners for the potential for GENERATING VALUE, new types of services and unique, innovative learning mechanisms. The investment in R&D and partnerships with several North American and European universities allow for their creative and technological expertise.
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About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.