Marriott Rewards, the award-winning loyalty program of Marriott International, Inc, today announces an official partnership with multi-platinum Universal Music Group (UMG) artists, Demi Lovato and Nick Jonas, as they embark on their summer-long ‘Honda Civic Tour: Future Now.’ Marriott Rewards is providing members with exclusive #WithTheBand experiences through its new Experiences Marketplace, where members can redeem points for VIP meet and greets with Demi and Nick, as well as premium concert venue seats.
Marriott Rewards Partners with Summer’s Hottest Duo Demi Lovato and Nick Jonas
Marriott Rewards’ sponsorship of the ‘Honda Civic Tour: Future Now’ is the latest expansion of its partnership with global music leader, UMG, that launched in June of last year. In addition to tickets and meet and greets, fans will have opportunities to engage with exclusive Demi and Nick content – including artist interviews and behind-the-scenes footage – on Marriott Rewards’ digital and social channels. In addition, Marriott’s portfolio of hotels, including The Ritz-Carlton, EDITION, JW Marriott, Renaissance and Marriott Hotels, will serve as the preferred hotel choice for Demi and Nick throughout the tour.
The Buzz Marketing & Partnerships team at Marriott, responsible for the successful South by Southwest® (SXSW®) 2016 Music and Conference Festival sponsorship and artist showcase in partnership with UMG at the JW Marriott Austin earlier this year, is kicking off a series of Pop-Up Ice Cream Trucks in key markets along the tour. The truck, which launched June 28th in Atlanta, GA, will keep fans cool with specialty flavored treats including Lovato’s “What’s Wrong with Being Coconut?”, Jonas’ “Last Year was Bananas”, and Marriott’s “Marriott Rewards Mango.” Follow @MarriottRewards, @NickJonas and @DDlovato on Twitter for more information on where the truck will show up, and for updates on Demi and Nick’s travel experiences with Marriott Rewards throughout the tour.
“We’re thrilled to be working with UMG to give Marriott Rewards members exclusive access to one of the hottest shows of the summer,” said Karin Timpone, Global Marketing Officer for Marriott. “There’s no better duo than Demi and Nick in showing how our ongoing partnership with UMG is engaging next generation travelers who are passionate about music.”
“We have the best fans around the world and many of them are Marriott Rewards members. That’s why we’re so excited to have the loyalty program on board as a tour partner, providing our fans who are their members amazing experiences and exclusive concert access,” said Lovato and Jonas.
Marriott Rewards members will continue to enjoy program benefits long after the music stops, including Member Rates, Marriott’s lowest guaranteed rate when they book directly on Marriott channels, free Wi-Fi, and mobile check-in and check-out, and at participating properties mobile requests all on the Marriott Mobile app. To learn more about Marriott Rewards, which is free to join, please visit: www.MarriottRewards.com.
About Universal Music Group: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.
About Marriott Rewards
Marriott Rewards is Marriott International’s award-winning loyalty program spanning 17 brands and 4,000 properties worldwide. Marriott Rewards is free to join and has no blackout dates and members can earn and redeem points at Marriott International properties around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton®. Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise and more. By making rewards accessible with a modern, easy approach, Marriott Rewards continues to be a leader in the industry. Marriott Rewards has won the Freddie Award for “Best Hotel Rewards Program in the Americas” eight years in a row and the 2011 and 2010 Frequent Travel Award for “Best Hotel Rewards Program.” In addition, the program has been named best hotel rewards program by the readers of U.S. News & World Report, About.com, Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines. To enroll and for more information about Marriott Rewards, guests can visit MarriottRewards.com.