The Iconic, Music-Loving Brand Set to Debut in Music City in 2020; W Nashville to Have its Own Music Venue and an Electric Nightlife Scene
How do you make Music City USA even more exciting? Set up a new stage for people to play. W Hotels Worldwide, part of Marriott International, today announces the anticipated 2020 opening of W Nashville. Owned by Twelfth Avenue Realty Holdings, the new-build hotel is the latest North American development in the brand’s packed line-up of extraordinary new hotels across the United States and beyond, including the soon to open W Aspen and W Philadelphia. Known for pushing the boundaries of modern design, W Hotels and leading architecture and design firm, Rockwell Group, will infuse the rich culture and musical legacy of Nashville into every aspect of the property.
“Live music, a buzzing culinary and cocktail scene, young artists; there couldn’t be a more perfect city than Nashville for a W Hotel,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W has always been inextricably linked with music. From our star-studded live performances in W Living Rooms to our Billboard partnership uncovering emerging talent, from W Sound Suites (in-hotel recording studios) across the globe to our groundbreaking new music festival series ‘WAKE UP CALL’ – W Hotels has earned an authentic and long-held place within the music industry. W Nashville can only enhance this musical legacy and will thrive off the creative energy of this dynamic city, bringing a bold new perspective to the hotel and social scene.”
See and be Scene
Located in The Gulch, a newly revitalized, LEED-certified, upscale live-work-play neighborhood in Nashville that has become a go-to destination for music lovers, shoppers and business travelers alike, W Nashville will take on the spirit of the city through creative and innovative design. The Living Room (the brand’s take on the hotel lobby) will reinterpret elements of Nashville’s renowned civic amphitheaters and legendary recording studios. The expansive gathering space, complete with full bar and DJ booth, will provide both intimate and open settings, while local artwork will be showcased around every corner. But local talent won’t just be featured on the walls – it will be heard throughout the hotel as W Nashville will host a constant lineup of new and next musicians at its on-site live music venue. And of course, since it’s a W, bigger national acts are sure to make stops while they are in town.
W Nashville will boast two dining concepts from renowned Chef Andrew Carmellini of NoHo Hospitality Group, bringing The Dutch Nashville as well as an evening-only prime Italian chophouse, which will serve up classic steakhouse dishes with a twist next to a glass-walled kitchen. The new hotel will tempt guests with a history-meets-modern rooftop bar, where sweeping views of the Nashville skyline will be complemented by wood paneling, a central fireplace, and sliding garage doors along the perimeter.
“We are thrilled to partner with this incredible team on W Nashville and be part of launching the next generation of W Hotels,” said David Tessier, President, Hospitality Gaming Advisors and Mark Bloom, Founder, Corner Partnership. “The W brand couldn’t be a more perfect fit for Nashville, now one of the most important and exciting international cities in the world.”
W Nashville will feature 346 guestrooms including 50 suites and two Extreme WOW Suites (W’s take on the Presidential Suite), one of which will be a spectacular 1,668-square-foot penthouse. For those looking to throw their own party, the hotel’s 13,500 square feet of flexible meeting and event space, as well as a 5,000 square-foot pre-function space and 3,600 square feet of event terrace space, will delight with stunning design and advanced technology. Rounding out the amenities will be a state-of-the-art FIT® gym with a yoga lawn; a 9,700 square-foot WET Deck (pool) complete with luxe cabanas, grill and a poolside bar sure to shake up Nashville’s social scene; and, of course, the W brand’s iconic Whatever/Whenever ® service delivering guests whatever they want, whenever they want it (so long as it's legal).
“Based upon our own experience with developing upscale hotels in other US markets, offering hotel guests unique and exciting amenities beyond those typically found in similar hotels greatly enhances their stay and truly sets the brand apart from our competitors,” said David Carlins, President, Magellan Development Group. “The amenities and services planned for W Nashville will most certainly accomplish this while setting a new standard of excellence in Nashville’s hospitality market.”
W Nashville is set to join more than 50 W Hotels now open globally, including the recently opened W Brisbane, W Amman, W Panama, and W Shanghai – The Bund, as well as the soon-to-open W Costa Rica and W Kuala Lumpur. W Hotels is on track to have 75 hotels globally by the end of 2020.
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Note on Forward-Looking Statements: This news release contains “forward-looking statements” within the meaning of federal securities laws, including the number of lodging properties the company may add in future years and similar statements concerning possible future events or expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including changes in market conditions; changes in global and regional economies; supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth and refurbishment; and other risk factors that the company identifies in its most recent quarterly report on Form 10-Q or annual report on Form 10-K; any of which could cause actual results to differ materially from the expectations we express or imply here. We make these statements as of the date of this press release, and we assume no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
About Twelfth Avenue Realty Holdings
Twelfth Avenue Realty Holdings is a partnership between local Nashville Corner Partnership, South Florida based Hospitality & Gaming Advisors and Chicago based Magellan Development.
About Rockwell Group
Based in New York with a satellite office in Madrid, Rockwell Group is an interdisciplinary architecture and design firm that emphasizes innovation and thought leadership in every project. Founded by David Rockwell, FAIA, and led by David and partners Shawn Sullivan and Greg Keffer, the 250-person firm uses theater, technology, and finely-wrought craft to create extraordinary experiences and build environments across the globe. Projects include Union Square Cafe (New York); the Hayes Theater (New York); W Hotels (New York, Paris, Madrid, Suzhou, Singapore and Vieques); Nobu restaurants and hotels worldwide; the Dream Hollywood; The Anthem (Washington, DC); The Shed in New York in collaboration with Diller Scofidio + Renfro; NeueHouse (New York and Los Angeles); TED Theater (Vancouver); and set designs for Lobby Hero, the Public Theater’s 2017 season of Shakespeare in the Park, She Loves Me and Kinky Boots. Honors and recognition include 2016 Tony and Drama Desk Awards for Best Scenic Design for She Loves Me; the AIANY President’s Award; the Cooper Hewitt National Design Award; and the Presidential Design Award. For more information, please visit www.rockwellgroup.com.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards® and Starwood Preferred Guest®. For more information, please visit www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Director, Global Communications, Marriott International Luxury Brands
THINK for W Hotels Worldwide