Courtyard by Marriott, Marriott International’s brand that pioneered the select service category, has announced it expects to further grow its European footprint of 63 hotels by almost 50 percent over the next two years. With nearly 30 hotels anticipated to open in Europe by the end of 2020, Courtyard will offer business travellers a continually elevated experience that meets the generational shift in how our guests work and travel today.
In addition to strengthening its portfolio in the established markets of Germany, France and the UK, Courtyard is continuing its first-to-market approach with anticipated debuts in seven emerging destinations including Armenia, Finland, and Iceland.
Courtyard by Marriott Expected European Expansion by the End of 2020
This growth announcement is enhanced by two new flagship properties in the dynamic destinations of Paris and Hamburg. Courtyard Paris Gare de Lyon opened in October while the Courtyard Hamburg City is scheduled to open in Spring 2019.
Courtyard Paris Gare de Lyon – This hotel brings to life the brand’s new design vision for its properties and is ideally located in the city centre. The 19-story tower incorporates a contemporary look and feel and offers exceptional views of Paris and its iconic landmarks throughout its 249 guest rooms. The property is convenient to the Gare de Lyon station, a key travel hub and international gateway.
Courtyard Hamburg City – Located in the heart of Hamburg, this 276-room property will be just moments from the Central Station, and will be well-equipped to host a range of business and conference events, while catering to the needs of the passion-led business traveller.
In addition to these two openings, Courtyard by Marriott expects to continue to grow its robust pipeline in Europe over the next two years:
UK – The UK market already boasts seven Courtyard hotels and is slated to further expand its portfolio with the addition of five hotels in key cities such as London, Glasgow and Oxford.
France – Following the opening of Courtyard Paris Gare de Lyon, the footprint in France is expected to grow to 10 hotels with eight in Paris.
Germany – The upcoming opening of Courtyard Munich Garching will pave the way for a further three properties anticipated to open in Hamburg, Munich and Darmstadt. Once open, these hotels will bring the Courtyard portfolio in this market to 18 hotels.
Market Entries – The brand is also expected to make its debut in numerous markets over the next two years, including Romania (Cluj-Napoca, Bucharest Floreasca), Armenia (Yerevan), Croatia (Split), Finland (Tampere), Iceland (Keflavik), Georgia (Batumi) and Macedonia (Skopje).
John Licence, Vice President of Premium and Select Brands at Marriott International, Europe, said: “Our guests are passionate, hard-working and success-driven. As such, Courtyard by Marriott has adapted its growth strategy to offer more choices in new and convenient business hubs, combining innovative technology with style and comfort to meet the demands of the next generation of global business travellers.”
The accelerated growth of the brand is largely driven by franchise partners who recognise Courtyard as a dependable and proven product that offers quick entry to market, access to world-class global sales platforms and the backing of Marriott International’s industry leading loyalty programmes.
“On one hand, owners see the brand continuing to evolve to meet the generational shift in how our guests work and travel today,” said Carlton Ervin, Chief Development Officer at Marriott International, Europe. “On the other, they know they can count on our Europe-based development teams and in-house expertise in areas such as special planning, design efficiency and construction costing. This winning combination allows us to collaborate on new, adaptive re-use and conversion opportunities whilst still achieving speed-to-market.”
In early 2018, Courtyard announced a multi-year partnership with FC Bayern and became the official hotel partner for Germany’s most popular and successful football club. The partnership now gives the 120 million members of Marriott’s loyalty programmes – Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime football experiences through Marriott Rewards Moments and SPG Moments. Experiences include access to a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena.
Courtyard by Marriott has been a leader in the select service category for over 30 years and today welcomes travellers in more than 1100 locations in over 50 countries and territories around the world.
For more information, please visit: https://courtyard.marriott.com/
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Note on Forward-Looking Statements: This news release contains “forward-looking statements” within the meaning of federal securities laws, including the number of lodging properties the company may add in this and future years and similar statements concerning possible future events or expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including changes in market conditions; changes in global and regional economies; supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth and refurbishment; and other risk factors that the company identifies in its most recent annual report on Form 10-K or quarterly report on Form 10-Q; any of which could cause actual results to differ materially from the expectations we express or imply here. We make these statements as of the date of this press release, and we assume no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
Maria Jose Crousillat
Director of Communications, Select Brands Europe
Consumer PR Manager, Europe
About Courtyard by Marriott
Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 1,100 locations in over 50 countries and territories, Courtyard is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit courtyard.marriott.com, become a fan on Facebook or follow @CourtyardHotels on Twitter and Instagram.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,700 properties in 30 leading hotel brands spanning 129 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.