From Art Basel in Miami Beach, Pantone & Tribute Portfolio Debut the First in a Series of Interactive Pop-ups featuring the 2019 Pantone Color Of The Year: Living Coral
Tribute Portfolio, Marriott International’s newest collection of independent and characterful hotels, today announced a first-of-it-kind collaboration with Pantone, a renowned global color authority: introducing a series of experiential pop-ups that celebrate the power of color and the pursuit of travel to inspire creativity and connect communities. Aptly named for its communal nature and colorful design, the Pantone Pantry by Tribute Portfolio will debut at Art Basel in Miami Beach at the Royal Palm South Beach Miami Resort and will travel to new Tribute Portfolio hotels next year.
Each Pantone Pantry by Tribute Portfolio will take guests on a whimsical journey of color and captivating design, using different mediums to bring the travel-inspired installations to life and to playfully highlight the 2019 Pantone Color of the Year palettes. Artful, unexpected and designed to reflect the character of its host city, each pantry will be created collaboratively with a cast of colorful characters, artists and influencers, who have a unique perspective on travel.
“We are thrilled to collaborate with Pantone, who is as passionate and colorful as we are,” said Amanda Nichols, Global Brand Director, Tribute Portfolio. “With 28 hotels open and growing, Tribute Portfolio has struck a chord with those who seek out independent experiences and crave a connection with the community when traveling. With Tribute Portfolio’s knack for igniting imaginations through travel and Pantone’s ability to inspire through color, these quirky pop-up experiences are sure to encourage a fresh perspective for guests and locals alike.”
This announcement follows the highly-anticipated reveal of PANTONE 16-1546 Living Coral as the 2019 Pantone Color of the Year, an animating and life-affirming shade of orange with a golden undertone. Sociable and spirited, Living Coral embodies the desire for playful expression and symbolizes the innate need for optimism and joyful pursuits, including travel, which has the ability to enable shared experiences and social connection.
“Like travel, color enhances and influences the way we experience the world,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Linked to tactility and human connection, PANTONE 16-1546 Living Coral is a warm and welcoming shade that fosters immersive experiences and encourages playful expression; so it made perfect sense that we collaborate with Tribute Portfolio, a brand that shines a light on the individualized and personalized spirit of all its characterful hotels, to create a unique way to experience color and bring PANTONE 16-1546 Living Coral to life.”
First-Ever Pantone Pantry by Tribute Portfolio Makes a Splash at Art Basel with Interior Designer Athena Calderone, Supergroup LSD and Pop Art Illustrator Gabriel Alcala
Premiering this week at Art Basel in Miami Beach, the Pantone Pantry showcases the playful personality of the Tribute Portfolio brand with monochrome and multi-sensory moments that pay tribute to how color - like travel - can reframe your perspective and illuminate the quirky character of different destinations. Inspired in part by a pantry that offers a familial welcome to all, the pop-up also reimagines a traditional hotel experience with an unexpected concierge desk, a cabinet of curiosities and a hidden hotel guestroom. LSD, the supergroup comprised British musician Labrinth, Australian singer Sia and American music producer Diplo, as well as pop art illustrator Gabriel Alcala were tapped to create custom animations, digital projections and a show-stopping playlist that bring the whimsical world to life with their signature psychedelic pop point of view.
Ever-inspired by her passion for travel to reframe flavors, cultures, food, architecture and design, Athena Calderone celebrated the grand reveal of 2019 Pantone Color of the Year: Living Coral and officially opened doors to the Pantone Pantry by Tribute Portfolio at the Royal Palm South Beach Miami yesterday.
“Travel opens your eyes to everything, in a way, bringing black and white into dynamic technicolor; and my eyes absorb it all – they’re always swooning,” said Athena Calderone, founder of EyeSwoon and author of Cook Beautiful. “I’m delighted to celebrate this immersive pop up with Tribute Portfolio and Pantone, which will assuredly inspire someone’s next adventure and colorful journey through travel.”
The Pantone Pantry will be open to the public December 6 th and December 7 th 2018 from 10:00am through 5L00pm for festival-goers to be among the first to experience the 2019 Pantone Color of the Year palettes.
Tribute Portfolio will Take its Pantone Pantry to Indie-Spirited & Creative Communities around World in 2019
Next year the brand’s Pantone Pantry will pop up at The Alida in Savannah, Georgia, recently opened in October 2018 as part of Tribute Portfolio. The Alida strikes the perfect balance between modern design and the city’s timeless charm, located ideally on Savannah’s revitalized riverfront. Designed by Gunn Meyerhoff Shay Architects, the 173-room boutique hotel celebrates individuality and eclectic personality with no two rooms designed to be quite the same. Poised to be woven into the fabric of the community, the residential hotel is just a few blocks from the Broughton Street retail corridor, the Savannah College of Art & Design and the SCAD Museum of Art.
The Pantone Pantry by Tribute Portfolio will also pop up at the new The Slaak Rotterdam, scheduled to open in March 2019 as part of Tribute Portfolio. Following the restoration and renovation of its storied building - once the printing house of the Het Vrije Volk newspaper and then a studio space for artists, the intimate and inventive 74-room hotel will reflect the dynamic metropolis of Rotterdam, known for its passion for innovation and its unpolished charm.
For more information, please visit www.tributeportfolio.com/pantone
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About Tribute Portfolio
Launched in April 2015, Tribute Portfolio, part of Marriott International, Inc., is a collection of aspirational independent hotels around the globe, offering guests and owners the ability to “Stay Independent” whether it’s at boutique resorts or urban properties in great destinations. For more information on Tribute Portfolio, please visit www.tributeportfolio.com. Follow along to Stay Independent: @TributePortfolio on Instagram, @TributePRTFLO on Twitter, and Facebook. Tribute Portfolio is proud to participate in the company’s award-winning loyalty programs – Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The programs, operating under one set of unparalleled benefits, enable members to earn points toward free hotel stays, achieve Elite status faster than ever, and seamlessly book or redeem points for stays throughout our loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries & territories. To enroll for free or for more information about the programs, visit members.marriott.com.
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.
About The Pantone Color Institute™
The Pantone Color Institute is the business unit within Pantone that highlights top seasonal runway colors, forecasts global color trends, advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and consultative color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.