Mic Drop: W Hotels Announces New Artist with W Records: Roosevelt

Roosevelt’s New Single “Falling Back” Out Now, Benefitting SOS MEDITERRANEE

W Hotels Worldwide is pleased to announce the latest release from their newest music initiative, W Records. Today, Greco-Roman/City Slang Recording Artist Roosevelt, the Cologne-based singer, songwriter and producer Marius Lauber, will release the first of his two singles with W Records. “Falling Back,” also known as “Cape Cod,” was recorded in the W Sound Suite at W Barcelona and is a song Roosevelt often plays live and at the request of his fans. Never recorded until now, Roosevelt has decided to finally release this fan-favorite via W Records. Listen to “Falling Back” here. Roosevelt is the third artist to record for W Records, following last year’s tracks by Amber Mark and Perfume Genius.

“After a lot of touring, it felt great to be able to be in an environment where I could focus on the music 24/7. Being in a studio inside of a hotel was a whole new experience for me, I didn‘t even consider the possibility before. The W Sound Suite is amazing to work in, it‘s cozy, but also has the right equipment to record,” said Roosevelt.W Records is once again reaching beyond the music to support a cause that is important to both W and the artist.

All W Hotels proceeds from the streaming of “Falling Back” will go to SOS MEDITERRANEE, a European, maritime-humanitarian organization dedicated to rescuing lives in the Mediterranean Sea. It was founded by European citizens who chartered the rescue vessel Aquarius in order to save people in distress in the Central Mediterranean – the world’s most deadly migration route. The organization’s four headquarters are located in Berlin (Germany), Marseilles (France), Palermo (Italy) and Geneva (Switzerland).

“We are continuing to push the boundaries of the guest experience with incredible talent like Roosevelt,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “With Roosevelt, we’re able to bring a track that has never hit the global stage to music fans and guests all over the world. It’s a privilege to support artists who are passionate about their work and the causes they support and to help make them heard.”

Roosevelt’s self-titled debut album reached the Top 20 of Billboard ’s Dance/Electronic chart and earned praise from outlets including The Guardian, Pitchfork, NPR Music, Entertainment Weekly, The Wall Street Journal, Stereogum, Paste, DJ Mag, The Independent, and more. Roosevelt became an in-demand remixer (CHVRCHES, Rhye, and Glass Animals, to name a few) while maintaining a relentless touring schedule. His follow-up album Young Romance was released in late 2018 via Greco-Roman / City Slang Records.

Greco-Roman/City Slang Recording Artist Roosevelt, the Cologne-based singer, songwriter and producer Marius Lauber, will release the first of his two singles with W Records.

Listen to these W Records Releases:

Amber Mark - “ High On Your Love

Amber Mark - “ Can You Hear Me (ReWork)

Perfume Genius - “ Alan (Rework)

Perfume Genius - “ Not For Me

Find Roosevelt Here: Web / Instagram / Facebook / YouTube / Press Kit

Roosevelt On Tour:

Mar 28 - Razzmatazz, Barcelona, ES (Headline Show) - TICKETS

Apr 11 - Melkweg, Amsterdam, NL (Headline Show) - TICKETS

May 03 - Warm Up Festival, Murcia, ES

May 31  - Immergut Festival, Neustreliz, DE

Jun 07 - Palencia Sonora, Palencia, ES

Jun 15 - Traumzeit Festival, Duisburg, DE

Jul 06- Pulpop Festival, Roquetas de Mar, ES

Jul 12 - Panama Open Air Festival, Bonn, DE

Jul 18 - Super Bock & Rock, Lisbon, PT

Jul 20 - ZMF Festival, Freiburg, DE

Aug 10 - Sziget Festival, Budapest, HU

Sept 07 - Lollapalooza, Berlin, DE

*More dates to be announced soon

About W Records

W Records is a record label and resource for artists selected by W Hotels and their music industry partners. From recording to release, W Records supports artists through every step of development, providing recording space, mixing and mastering and finally, distribution of the new sound via live performances, streaming and vinyl production. Tracks for W Records are recorded, naturally, in W Sound Suites (the brand's signature, on-site recording studios) with four rising artists stepping up to the mic within the first year. . Tracks from each artist will be released through W Records both digitally and via limited edition runs of vinyl which will be gifted to tastemakers, DJs and W fans as a throwback way to enjoy new/next music.

Production Notes

W Records is supporting emerging artists, and artists on the tipping point of worldwide fame with production, distribution, and live performances. Each artist will lay down tracks in a W Sound Suite (either W Hollywood, W Barcelona, W Bali or W Seattle) and record a cover as well as an original track. Once the tracks are mixed and mastered, W will release 500 copies of limited-edition vinyl which will be sent to DJs, tastemakers as well as music-loving SPG/Marriott Rewards members.

The Liner Notes

The W brand's long-standing relationships with music industry partners, promoters, media and influencers will help W Records artists cut through an overcrowded market. Artists will also get direct exposure to more than 120 million members of Marriott International's loyalty programs, providing a huge audience from the start. W Records is in part overseen by Giant Step, the marketing agency that has created award-winning campaigns for brands like Intel, Samsung and ABSOLUT. Like W, Giant Step has a true passion for music and is a recognized brand within the industry having worked with many notable artists over the years including Amy Winehouse, Janelle Monae, Lady Gaga and Daft Punk. The W Records team and capabilities are similar to a small but powerful independent label. W Records is supported by both in-house and music-centric PR teams between THINK PR (W brand) and Grandstand Media, non-commercial radio promotion from co-sign, plus Giant Step's marketing team adding DJ, tastemaker and influencer marketing to the program's scope. Global distribution is provided by AWAL (Tom Misch, 3LAU) which connects W Records with audiences through top streaming services including Spotify, Apple Music, iTunes, Amazon, Google Play, and Deezer. This combination of a nimble label team with the marketing power of W Hotels and Marriott International creates a unique and exciting prospect for the artists working with W Records to amplify their sound on a global scale.

Stay tuned for the next artist announcement from W Records. In the meantime, please visit W Hotels online to learn more about W and music, and follow along on social @WHotels. To book your own recording session at a W Sound Suite, visit: W Bali, W Barcelona, W Hollywood, W Seattle.

 

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About W Hotels Worldwide

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit  whotels.com/theangle or follow us on  Twitter, Instagram and  Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit  MarriottBonvoy.marriott.com.