Aloft Hotels

Core Brand Messages

At-a-Glance:

  • Aloft is Marriott International’s brand for music makers and music lovers
  • Aloft is an innovator; a tech-forward, future-focused R&D lab for how savvy, global travelers want to experience a hotel stay
  • Aloft embodies a “different by design” philosophy that creates bold, open & vibrant environments that bring people together

Brand Profile: Aloft is the future-focused R&D lab for how savvy, global travelers want hotels to evolve. The brand delivers a fresh approach from the typical beige hotel landscape, housing a vibrant music scene while also focusing on the future of hospitality. Aloft is best known for an emphasis on a lively, in-hotel social scene and innovative music programming, from Los Angeles to Abu Dhabi, highlighting emerging artists through the Live at Aloft program and Project Aloft Star. Throughout the hotel, there’s a particular emphasis on the thoughtful, early adoption of technology to make the guest stay more frictionless or pleasurable. Examples include industry’s first voice-activated hotel rooms using Siri and the world’s first Emoji Room Service menu, as well as the new breakfast concept: Re:fuel breakfast pots. The brand also embodies a “different by design” philosophy that injects personality, color, and an obsession with music — and the culture it creates, into the select service category. Design and architectural elements include modular furniture that adapts to different use cases throughout the day, open spaces, industrial, loft-like guest rooms and a commitment to adaptive re-use of buildings and spaces whenever possible.

Press Releases & Images: http://news.marriott.com/media/aloft-hotels/

Locations: *Info as of end of Q1 2019

*Please note this is for internal insight only as a line of sight into brand growth, but not to be shared with media. For the latest growth information please contact brand PR.

Founded in 2008, there are currently 161 Aloft Hotels in more than 20 countries and territories around the world, with 139 more in the signed development pipeline..

Price Tier Category: Distinctive Select

Hotel Amenities:

  • Free and Fast Wi-Fi
  • Keyless Entry through the Marriott Mobile App
  • W XYZ® Bar (hotel bar with signature live music programming)
  • Re:fuel by AloftSM (with grab-and-go gourmet options)
  • Re:mixSM lounge
  • Re:chargeSM (24-Hour fitness centers)
  • Splash (natural saline pools)*
  • Tactic (sleek, state-of-the-art meeting spaces)
  • Live At Aloft Hotels (free, live performances by emerging artists)
  • Pool Tables
  • 24 Hour Business Centers
  • Laundry/Valet Service
  • Daily Housekeeping
  • Outdoor Fire Pits*

Guest Room Amenities:

  • Fast and Free Wi-Fi
  • Bliss® Bath Amenities
  • Pillowtop King or Double Beds with Hypoallergenic Pillows
  • Bottled Water
  • Coffee Maker
  • Desks with Ergonomic Desk Chairs
  • LCD Televisions
  • ARF (Animals Are Fun) Program - on request, Aloft pets can receive a complimentary ARF kit which includes their own bowl, picker upper bags, tasty treats, a dog tag, pet toys, and their very own signature bed
  • Camp Aloft Kids Program - on request

*At select locations

Marriott Bonvoy: Marriott Bonvoy is the new travel program replacing Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) starting February 2019. Comprised of a portfolio of 30 hotel brands, members can earn and redeem points for hotel stays and accelerate the points they earn with co-branded credit cards from Chase and American Express. The program offers 120,000 travel experiences on Marriott Bonvoy Moments and Marriott Bonvoy Tours & Activities. When members book direct on Marriott.com they receive perks including free and enhanced Wi-Fi and exclusive member-only rates, and on the Marriott app they enjoy mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. To enroll for free or for more information about Marriott Bonvoy, visit MarriottBonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy onFacebook, Twitter and Instagram.

Reservations: 877-462-5638; alofthotels.com; marriott.com

Facebook: facebook.com/alofthotels

Instagram: instagram.com/alofthotels

YouTube: https://www.youtube.com/channel/UCPSBxIglWU423FnSGpro14g

Aloft Hotels Brand PR Contact:

Victoria Martinez Hart

Senior Global Director, Public Relations - ‎Marriott International

victoria.hart@marriott.com

301.380.8825

Aloft Hotels Brand PR Firm, BPR:

Dara Toulch

dara@ballantinespr.com

310.454.3080

Aloft Hotels Media Assets
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Aloft Hotels Photo Assets
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May 30, 2019
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May 30, 2019
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May 30, 2019
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