Brand Profile: EDITION Hotels, Ian Schrager's partnership with Marriott International, marks the next chapter in the lifestyle hotel story. This brand combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service and outstanding, one-of-a-kind food, beverage and entertainment offerings... all "under one roof." Located in gateway cities and unique destinations throughout the world, these are hotels where you’ll find guests rubbing elbows with locals because there’s no better place to be in the moment. Hotels that feel different because they make you feel something. Hotels that don’t act like hotels. "Together Marriott and I have a new vision and plan to radically rethink and catapult the boutique/lifestyle category hotel into the present by capturing the spirit of the times," says Schrager.
Locations: 14 open hotels in 6 countries
Brand Segment: Luxury
Reservations – www.editionhotels.com
Key Brand Executive(s) – Ian Schrager (Creative Director), Josh Fluhr (SVP and Managing Director)
Stevie King – Stevie.King@PurplePR.com – +44.796.047.3772
Kimberley Brown – Kimberley.Brown@PurplePR.com – +1.646.745.4142