Brand Overview: Tribute Portfolio is a growing global family of characterful, independent hotels drawn together by its passion for captivating design drive to create vibrant social scenes for guests and locals alike. With more than 32 hotels open and growing, Tribute Portfolio has struck a chord with those who seek out independent experiences and crave a connection with the community when traveling. From boutique resorts like Inn at Rancho Santa Fe in California and urban hotels such as The Vagabond Club in Singapore, to hotels in indie-spirited locales like Noelle in Nashville and The Slaak in Rotterdam, each Tribute Portfolio hotel celebrates its individuality offering travelers a fresh, often colorful, perspective.
History: Tribute Portfolio is Marriott International’s newest collection brand that launched in April 2015.
Target Guest: Tribute Portfolio aims to attract travelers looking for fresh experiences that reflect their own individuality. From boutique resorts to urban locales each Tribute Portfolio hotel creates spaces that foster a sense of community.
Growth Plans: With 32 hotels open currently in destinations including Chicago, Miami, Argentina, Paris, London and Singapore (among others), Tribute Portfolio will add more than 42 new hotels to its portfolio in the next five year in U.S. cities, including Charleston and Norfolk as well as international destinations, including Rotterdam, Kochi and Cartagena.
Hotel Attributes: While each Tribute Portfolio hotel has its own unique personality and point of view, each aims to create an emotional connection with its guests – one that evokes an indie spirit and reflects our understanding of the importance of human connection among today’s travelers. Tribute Portfolio’s distinct character provides Modern Mavericks with a sense of belonging anywhere in the world. The brand conveys this spirit through captivating design, vibrant social spaces and a sincere service.
Brand Pillars: Tribute Portfolio conveys its indie-spirit through three brand pillars:
Captivating Design: Tribute Portfolio’s properties contain beautiful design throughout with noteworthy focal points such as art installations and oversized chandelier lighting.
Vibrant Social Spaces: Whether it’s a destination bar, a must-try dining option or a cabana-lined pool, Tribute Portfolio’s hotels boast engaging public spaces and outlets that connect with both locals and hotel guests.
Sincere Service: From check-in to coffee service, to around the clock pantry access, Tribute Portfolio’s hotels create moments of boutique hospitality throughout a guest’s stay.
James Bardwell – James.Bardwell@marriott.com