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Brian J. King is the President, Caribbean and Latin America (CALA), of Marriott International, Inc. He is responsible for strategy development, revenue growth, unit expansion, operations, and financial performance of close to 500 Marriott International hotels across 25 brands in 37 countries and territories in the region.
Mr. King assumed the role in January 2021 and leads the region’s business priorities to achieve shareholder value by focusing on associate talent development, customer engagement, and owner preference, and by prioritizing processes that elevate brand experiences with exceptional operational excellence.
A lodging industry veteran of 30 years, his career has always been driven by the belief that the ‘customer is king.’ He previously held a wide variety of roles that encompassed, Brand Management, Digital, Distribution, Global Sales, Customer Engagement Centers, Revenue Strategy, and Planning and Services.
Mr. King is a distinguished speaker and panelist at many industry conferences and summits and has been a featured contributor for USA Today, The New York Times, The Wall Street Journal, and Time. He was named one of the 25 Most Influential People in the meetings industry by Successful Meetings and is a 2018 recipient of Fortune Partners Top Service Award for his leadership in customer recognition management. He is also a board member of Immigration Equality whose mission helps provide free legal support for asylum seekers.
In 2023 he led Marriott International’s entry into the affordable midscale segment with the acquisition of the City Express Brand portfolio, launching the company’s 31st brand and growing Marriott to be the largest hotel company in the CALA region.
He holds a Bachelor of Arts degree in Communications from Cardinal Stritch University in Milwaukee, Wisconsin, where he was awarded the Distinguished Alumni Award for Professional Achievement. He has completed executive education courses at the Kellogg School of Management at Northwestern University and the School of Hotel Management at Cornell University.