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Hotel Brand Takes Leading Evening Social Concept to the Next Level with New Offerings
Complimentary craft beers, local food trucks, and the perfect after-work atmosphere to mingle, without having to leave the hotel – the Residence Inn Mix has truly changed the way longer stay travelers experience “happy hour.” This month, Residence Inn by Marriott is raising the bar for its popular evening social program with a new, elevated beer and wine program, featuring a carefully curated list of upscale beverage offerings.
The Residence Inn Mix was introduced in 2015 to shake up the tired evening social concept and appeal to next generation business travelers, providing an opportunity to experience unique aspects of the local area, socialize and network with other travelers without leaving the hotel. The resulting feedback from guests speaks volumes: the brand has seen a positive response not only from Millennials, but all age groups, since launching the Residence Inn Mix. The complimentary events are offered three nights a week at most Residence Inn hotels across the country and incorporate fun, rotating themes like “Off the Grill” Tuesdays and visits by local food trucks on rotating Wednesdays.
With the enhanced wine program, each hotel will choose to serve at least one white and one red from a new selection of featured wines including Coppola Rosso & Bianco Pinot Grigio and BV Coastal Estates Chardonnay from California, and 14 Hands Winery Cabernet Sauvignon from Washington’s Columbia Valley. In addition to these new wine offerings, hotels in wine-producing regions may also offer one or two top quality local wines for their guests to reflect the destination’s offerings. Special Residence Inn Mix Wine Cards will be set out on tables, displaying the wine name, bottle image, varietal, and appellation, along with a brief description of the wine, helping guests familiarize themselves with new labels.
Guests at the Residence Inn Mix events can also enjoy new, premium beer selections including leading regional brands like Blue Point Brewing Company, Breckenridge Brewery, Devil’s Backbone Brewing Company, and 10 Barrel Brewing Co.
“As the leader in longer stays, Residence Inn is constantly evolving to meet guests’ desires. We created the innovative Residence Inn Mix when what we heard showed that next generation business travelers were seeking an on property social experience during longer stays,” says Diane Mayer, Vice President Brand Management, Residence Inn by Marriott. “We’ve seen the program’s success and know that our guests are savvy and educated when it comes to their wine and beer choices, so we’re taking the Residence Inn Mix to the next level with this new elevated beverage program.”
Follow along or join the conversation on Residence Inn’s Facebook, Twitter and Instagram platforms using the #InntheMix hashtag.
Residence Inn by Marriott
Residence Inn by Marriott is the global leader in the longer-stay lodging segment, with more than 750 properties located in the United States, Canada, Europe, the Middle East and Central America. Designed for long stays, the brand offers spacious suites with separate living, working, and sleeping zones. Fully functional kitchens; grocery delivery service; 24-hour markets and complimentary breakfasts help guests maximize their time and thrive while they travel. The RI MixÔ evening events afford guests the opportunity to socialize and connect with the local community. Each Residence Inn offers free Wi-Fi in both public and guests spaces to ensure continuous connectivity while on the road.
As a member of the Marriott International portfolio, Residence Inn participates in the award-winning Marriott Rewards ® frequent guest program. Members earn their choice of points toward free vacations or frequent flyer mileage for dollars spent at any of the more than 6,500 Marriott hotels worldwide.
For more information or reservations, call the Residence Inn toll-free number at 800-331-3131 or visit ResidenceInn.com. For travel tips, the latest on the brand or to connect with other travelers, visit our Facebook, Instagram or Twitter channels.
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Media Contact:
Deanna J. Williams
Marriott International
301-380-8598
deanna.j.williams@marriott.com