Luxury Hotel Brand Partners with Health & Wellness Leader to Create Multi-Faceted Guest Programming
JW Marriott Hotels & Resorts today announced its partnership with Nora Tobin, naming the health and wellness leader as the brand’s Wellness Ambassador. This partnership stems from JW Marriott’s commitment to the guest passion of well-being, offering busy business and leisure travelers alike new ways to live healthy, fulfilling lives on the road. The collaboration introduces elevated and approachable ways to exercise both body and mind.
“We are excited to welcome Nora Tobin as JW Marriott Hotels & Resorts’ Wellness Ambassador, arming our guests with a variety of ways to live well while traveling”, said Mitzi Gaskins, Vice President & Global Brand Manager, JW Marriott Hotels & Resorts. “JW Marriott guests are passionate about wellness, seeking balance and new, innovative approaches that incorporate well-being into their daily routine. Through our partnership with Nora, JW Marriott further demonstrates our commitment to providing tailored health and well-being experiences to meet the needs of our on-the-go guests.”
JW Marriott and Nora Tobin have designed a series of guest experiences rolling out throughout 2018. From on-property, guided fitness videos to immersive retreats to customized culinary programming, the extensive partnership is designed for the guest seeking an integrated luxury wellness experience tailored to their needs both in and out of the guest room, including:
Fitness Videos on FitnessOnDemand™: Guests of select JW Marriott Hotels & Resorts can access a series of videos ranging from Yoga to mindfulness to HIIT filmed on-location at JW Marriott resorts. Powered by FitnessOnDemand™, these videos are accessible in-room on-demand at select properties as well as available to all JW Marriott guests on the brand’s website. Ranging from three to 30 minutes in length, these videos are tailored to an array of fitness levels.
Well-Being Retreats: JW Marriott Camelback Inn Resort & Spa in Scottsdale, AZ will kick off a series of wellness retreats hosted by Nora Tobin in January, with four additional retreats slated to run through April 2018 at JW Marriott properties in Los Cabos, Austin, Desert Ridge and Marco Island, FL. These multi-day retreats aim to enhance the lives of JW Marriott guests, focusing on personalized well-being in an authentic, approachable way. From customized fitness coaching sessions to daily well-being seminars and off-property excursions to luxury spa treatments and curated in-room amenities, guests will be treated to a multi-sensory wellness experience in some of the most beautiful locations in the world. For limited-availability bookings and more information, including itineraries and dates, please email JWHotels@marriott.com.
Healthy Meeting Meals & Breaks: JW Marriott properties will offer an assortment of group wellness offerings as part of their meeting & events programming in 2018. In collaboration with JW Marriott culinary teams, properties will feature a collection of Nora Tobin “recommended” healthy and delicious menu items curated from JW Marriott Event Menus. Additionally, a series of well-being active meeting breaks and group activities, digitally led by Nora, will be available.
Juice and Smoothie In-Room Dining Menus: Thoughtfully crafted by Nora Tobin, the in-room menu of satisfying smoothies and revitalizing juices are artfully blended and brimming with healthy benefits and essential nutrients to nourish overall well-being. The Forest Rehab smoothie features wild honey, acai, banana, cinnamon and Greek yogurt to provide guests with a natural defense on the road, while the Power Potion cold-pressed juice packs a simple yet powerful punch of wheat grass, red grape and celery to fuel mind and body.
“I am honored to be named as JW Marriott’s Wellness Ambassador and look forward to sharing my knowledge of fitness and nutrition with the JW Marriott guest, providing approachable wellness experiences, programs and products created to obtain optimal health without deprivation,” said Nora Tobin. “From in-room dining menus to one-on-one consultations and personalized sessions to extraordinary retreats, our partnership will make it even easier for JW Marriott guests to stay active and feel great while traveling.”
About JW Marriott Hotels & Resorts
JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties and distinctive resort locations around the world. These elegant hotels cater to sophisticated, self-assured travelers seeking The JW Treatment™ – the brand’s philosophy that true luxury is created by people who are passionate about what they do. JW hotels offer crafted experiences that bring to life the brand’s commitment to highly choreographed, anticipatory service and modern residential design, allowing guests to pursue their passions and leave even more fulfilled than when they arrived. Today there are nearly 80 JW Marriott hotels in over 25 countries and territories. JW Marriott is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. Visit JW Marriott online, and on Instagram, Twitter and Facebook.
About Nora Tobin
As a spokesperson and well-being ambassador for JW Marriott, Nora utilizes her diverse experience in the health and fitness space to create luxury programs, events and multi-media. Nora is a celebrity trainer and lifestyle coach, and is certified as a Performance Enhancement Specialist and Nutrition Specialist. She is also certified in advanced scuba, cliff, helicopter, zodiac and river rescue. In addition, Nora is an editorial contributor and on-air personality for SHAPE, Sports Illustrated, Women's Health and Variety. She has created wellness programs and hosted numerous wellness events for premium brands and Fortune 500 companies, and is co-creator of the nutrition line Busy Bar, as well as a portable total gym and ab device. Nora is a South Lake Tahoe native whose adventures have taken her around the world skiing, mountaineering, rock-climbing peaks and competing in beach volleyball. For efficient workouts, delicious recipes and healthy travel tips, visit Nora's blog Kale, Cardio and Cocktails and follow her on Instagram.