Natural Beauty And Cultural Diversity Triumph In Jacob W. Madness’ Substance Over Hype Cinematic
The latest production from the Marriott Content Studio, THE OTHER END OF THE EARTH, will screen at the 6 th Annual Louisiana International Film Festival (LIFF) in Baton Rouge, Louisiana as part of the International Live Action Shorts block April 21 at 10 a.m. at Cinemark Perkins Rowe, 10000 Perkins Rowe #125, Baton Rouge, LA 70810.
The film had its world premiere at the Boston International Film Festival (BIFF) on April 11.
A Ritz-Carlton Reserve is a rare estate, set apart from the world, where an unparalleled level of heartfelt care offers a serene escape for the world’s most discerning travelers. Never settling for the ordinary, each Reserve is entirely unique and offers a highly personalized and culturally immersive experience, enabling discovery and transformation. THE OTHER END OF THE EARTH brings viewers on a journey with Ritz-Carlton Reserve.
“We’re delighted to showcase THE OTHER END OF THE EARTH at Boston and Louisiana and elsewhere ahead of its digital release. Ritz-Carlton Reserve has a mission to create the most personal travel experience in the world. We set out to show through this short film that travel can leave guests renewed and transformed,” says Marc Battaglia, Executive Creative Director of Marriott International Creative and Content Marketing.
Narrated by Academy Award® nominee Diane Lane, THE OTHER END OF THE EARTH is a cinematic celebration featuring the culture, destinations, and picturesque moments you might experience while staying at a Ritz-Carlton Reserve. It includes quotes from Nellie Bly, who in 1889 courageously traveled around the world in 72 days, setting a new world record. She did so despite extreme resistance, having been told that only a man could accomplish such a feat. These powerful and moving words, alongside scenes of one-of-a-kind travel experiences, evokes the emotional journey a Ritz-Carlton Reserve enables.
Director Jacob W. Madness adds, “Working alongside a first-class brand like Ritz-Carlton Reserve gave me the perfect production partner. The brand truly understands what it means to inspire and provide an atmosphere of freedom. Diane Lane brought an insight and class which made the piece even more beautiful and helped deliver on the overall vision of the project. ”
The Ritz-Carlton Reserve portfolio includes Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand; Mandapa, a Ritz-Carlton in Ubud, Bali; and Dorado Beach, a Ritz-Carlton Reserve in Dorado Beach, Puerto Rico.
About Marriott Content Studio
The Content Studio reaches the next-gen traveler by creating original stories that inspire, inform and entertain. The Content Studio is a part of a next gen marketing ecosystem, Marriott Creative + Content Marketing, that pushes the boundaries of creating and distributing compelling content that seamlessly connects with and engages modern-day travelers through its vast distribution network. Through innovation and a disruptive storytelling approach, MCCM ignites the passions of travelers and inspires global travel and exploration.
About Substance Over Hype
Substance Over Hype® (SOH) believes in creating premium free-form content, creative, and experiences that engage, entertain, and inspire next generation consumers — on their terms. SOH combines three powerful elements movement, music and diversity to create powerful storytelling.
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, MD., part of Marriott International, Inc., currently operates more than 95 hotels and over 45 residential properties in more than 30 countries and territories. The Ritz-Carlton is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.ritzcarlton.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR).
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
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Brittany G. Cummings