Celebrity brand ambassadors Valen Hsu, Li Ai and Shen Yue share their insights on celebrating love in its many forms as part of the “Avec Amour” launch
Born in 1960s Paris, Le Méridien Hotels & Resorts, part of Marriott International, continues to celebrate an era of glamourous travel by collaborating with leading French sparkling wine brand Chandon to create the first joint limited edition bottle design that launched today in China. The “Avec Amour” collaboration expresses the brand’s desire to celebrate love around the world and uplifts the existing global Le Méridien Sparkling programme featuring signature brand cocktails celebrating the European aperitif culture. The exclusive bottle design and sparkling programme is set to redefine French sparkling wine enjoyment at Le Méridien Hotels & Resorts across China.
“Le Méridien Hotels & Resorts and Chandon Sparkling Wines both share French roots and we believe that the coming together of these two brands will refresh the concept of savouring the good life for Le Méridien’s guests in China. We look to expand this collaboration into more markets across Asia Pacific in 2020,” said Mike Fulkerson, Vice President, Brand & Marketing Asia Pacific, Marriott International.
In order to deepen the concept of “Avec Amour” for travelers, Le Méridien has invited three Chinese brand ambassadors including singer Valen Hsu, television personality Li Ai and rising actress Shen Yue to share their heart-warming stories about love between couples, family and friends. Echoing Le Méridien's belief that love knows no bounds, their understanding of love showcases how every kind of love is worth celebrating in a romantic brand video.
With its longstanding European lifestyle heritage, the Paris-born brand connects the creative-minded traveler to cultures around the world through the distinctly European spirit of savoring the good life. “Avec Amour” (meaning “with love”) first piloted as a seasonal programme across all Le Méridien hotels worldwide to celebrate love and the romance of travel. Le Méridien hotels celebrated (avec amour) by Le Méridien with a global offer that features effervescent Kir Royale aperitifs and decadent dark chocolate amenities. The brand’s signature Le Meridien Hubs, which transform from a bright and fresh coffee house by day to a sophisticated cocktail bar by night, featured a curated soundtrack by French Bossa Nova collective Nouvelle Vague that puts a light-hearted, modern twist on the classic love anthems. This initial campaign served as the inspiration of the latest brand collaboration with Chandon, now debuted in China. Not limited to merely romantic love, the launch of the Le Méridien and Chandon “Avec Amour” collaboration celebrates love in all forms and the affection one has for family and friends year-round, particularly during the holiday seasons including Christmas and New Year, Spring Festival and Valentine’s Day.
To coincide with this exciting new collaboration, Le Méridien Hotels & Resorts across China will offer a range of romantic sparkling wine pairings, including a special sparkling wine and cheese pairing at Le Méridien Hangzhou Binjiang Hotel; bubbly Chandon breakfast, lunch and special occasions treat for Christmas and New Year at Le Méridien Xiamen Hotel; or romantic French sparkling afternoon tea in the sky at Le Royal Méridien Shanghai Hotel.
For more information about (avec amour) by Le Méridien programme, please visit www.lemeridien.com/avec-amour and follow along on social media with #LMAvecAmour.
Le Méridien Hotels & Resorts
Born in 1960s Paris during an era of glamorous travel, Le Méridien Hotels & Resorts continues to celebrate cultures around the world through the distinctly European spirit of savouring the good life. With more than 100 hotels and resorts in nearly 40 countries and territories, spanning from Mauritius to Monaco and from Santa Monica to Seoul, Le Méridien’s engaging mid-century designed spaces coupled with chic signature programmes put a playful twist on art, coffee, sparkling cocktails, summer and family and inspire creative-minded travellers to explore the world in style. Stay connected to Le Méridien on Facebook, Instagram, and Twitter. Le Méridien is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,200 properties in 30 leading hotel brands spanning 134 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott BonvoyTM, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
Chandon's story begins in the 1950s, with the intuition of Robert Jean de Vogüé, president of the prestigious Moët & Chandon Champagne House, traveling with renowned winemaker Renaud Poirier to winegrowing regions outside France's Champagne region since 1955, that picked up Mendoza of Argentina where the combination of winemaking in traditional French and local features to bring the extraordinarily high quality sparkling wines. Rooted in Mendoza since 1959, Moët & Chandon established Bodegas Chandon Winery to produce high-quality sparkling wines. Since then, Chandon estates established from California and Brazil in 1973, to Australia (1986), India (2013), and China (2014). Especially the Chandon Ningxia Winery has further strengthened the world map of Chandon, showcasing the spirit of combining French heritage and savoir-faire with the local character of new world innovations to reach the highest quality sparkling wines.