Association Masters & Corporate Customer Conference Showcased Innovation and Emerging Trends Rejuvenating Demand for Meetings and Events
Marriott International’s annual association and corporate customer conference, THE EXCHANGE, marked an optimistic milestone for the return of in-person meetings and events, one of the hardest hit segments during the COVID-19 pandemic. Held from July 13 -16, 2022, in the heart of New York City’s Times Square at the recently renovated New York Marriott Marquis, THE EXCHANGE brought together (approximately) 1,072 customers, hoteliers and industry leaders to engage and rally around new approaches to doing business; discuss topics of importance to today’s customers such as sustainability, diversity, equity, and inclusion, technology innovation, and the state of the industry; and reinforce the importance and value of in-person connections and coming together again.
THE EXCHANGE offered ample opportunity for customers to rejuvenate connections with hotel leaders and sales professionals, showcasing property openings, renovations and updates that have happened over the last two years across Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands in the U.S., Canada, and the Caribbean. Customers also participated in New York City hotel immersion experiences designed to highlight the unique moments that pay tribute to various brands within the Marriott Bonvoy portfolio. These included holistic well-being sessions at the Lily Kwong-designed JW Garden at JW Marriott Essex House New York, complete with an immersion into the installation and a lesson on the mindfulness benefits of handwritten notes of gratitude that Marriott founder J. Willard Marriott knew so well; “Au Soleil Rose cocktail hour” on the hotel rooftop overlooking Central Park at Le Meridien New York, Central Park, inclusive of classic games, rosé and petit plates; and the opportunity to take part in a rich celebration of St. Regis history with a Champagne sabering and afternoon tea at The St. Regis New York.
Anthony Capuano, Marriott International’s Chief Executive Officer, said, “We consistently hear from our association and corporate clients how important face-to-face connections are to doing business – and how difficult those connections are to replicate virtually. The collaboration, innovation, and energy our customers and hoteliers experienced at this year’s EXCHANGE, while addressing some of today’s most important issues for meeting planners, was as inspiring as it was productive. Working together, we are continuing to refine and shape what tomorrow’s meetings and events will look like.”
The three-day event showcased Marriott’s innovative approaches to food and beverage, event design, and how to quickly implement various levels of well-being protocols into face-to-face environments. This year’s event also introduced short, 18-minute EXCHANGE TALKS designed to educate, inform, and inspire. Marriott speakers included Anthony Capuano, Chief Executive Officer; Liam Brown, Group President, U.S. & Canada; Erika Alexander, Chief Global Officer, Global Operations; Drew Pinto, Global Officer, Global Sales, Distribution and Revenue Management; Julius Robinson, Chief Sales and Marketing Officer, U.S. & Canada; Tammy Routh, Senior Vice President, Global Sales Organization; Denise Naguib, Vice President, Sustainability and Supplier Diversity; and Brian Gilligan, Senior Vice President Sales & Distribution, U.S. & Canada.
Tammy Routh, Senior Vice President, Global Sales Organization, said, “We are passionate about providing resources, creative solutions and innovative practices to help meeting professionals navigate a successful return to in-person meetings and events. The meetings and events industry is resilient, and this was a large-scale demonstration of the inventive solutions and experiences that can come from being together. With well-being remaining front and center, THE EXCHANGE marked a pivotal moment for the industry – and we’re optimistic for what’s ahead.”
“Marriott works with me to understand my needs when it comes to planning an event, with direct access to senior leaders and property management to help determine how to pivot if needed,” said Pamela Prince-Easton, President & CEO of Women’s Business Enterprise National Council. “It’s my job to ensure the decisions we make will benefit our attendees and, over the last few years, Marriott has been by our side every step of the way to revise and adjust where necessary. For us, It’s imperative that we partner with a company that listens to the challenges we face and provide detail-oriented solutions.”
Marriott customers can continue to leverage best practices and resources through Marriott Bonvoy® Events, which provides solutions aimed at educating and empowering meetings professionals to host successful meetings in today’s environment.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.