From champagne sabrage to lavish holiday feasts and custom gift wrapping, the spirit of revelry comes to life in exquisite fashion at St. Regis Hotels & Resorts
Today, St. Regis Hotels & Resorts, part of Marriott Bonvoy’s® portfolio of 30 extraordinary hotel brands, announced the debut of The House of Celebration, a range of celebratory offerings where timeless rituals become new traditions. Known for hosting notable luminaries and society’s elite throughout the turn of the century, the hotel’s founding family, the Astors, have become synonymous with the lavish parties thrown at The St. Regis New York during the holidays. These historic affairs defined St. Regis as the original house of celebration, and this tradition and spirit lives on today at the brand’s hotels and resorts across the globe.
St. Regis is also excited to partner with New York-based illustrator Kate Schelter on two bespoke wrapping paper designs inspired by The House of Celebration. Debuting just in time for the holiday season, the custom wrapping paper brings brand hallmarks to life including Butler Service, champagne sabrage, and the Bloody Mary, all drawn in Kate’s signature style. Select St. Regis hotels and resorts across North America will offer complimentary gift-wrapping services via local pop-ups featuring Kate’s designs this festive season.
“Our hotels and resorts have long been an epicenter for revelry and glamorous parties,” said George Fleck, Vice President and Global Brand Leader, St. Regis Hotels & Resorts. “The legendary events hosted by the brand’s founding family, the Astors, were known as some of the most grand celebrations of their time. Today we pay homage to this tradition with the debut of The House of Celebration, further elevating these celebratory moments throughout the year and toasting to this festive season in true St. Regis fashion.”
Whether guests are enjoying the holidays at one of St. Regis’s resort destinations or hosting a holiday party in one of its hotels’ signature spaces, St. Regis remains the consummate host for every celebration. The House of Celebration will first debut at The St. Regis New York this November with a spirited cocktail party highlighting the brand’s signature traditions and featuring a special live jazz performance with actor and musician Jeff Goldblum. The hotel will also play host to a Gilded Age New Year’s Eve Gala to ring in 2023 with a party fit for Mrs. Astor herself. Expanding across the globe, The House of Celebration programming will continue to highlight St. Regis’s most beloved rituals, including champagne sabrage, afternoon tea, and Bloody Mary cocktails, as well as the magic of the festive season.
With offerings tailored to each hotel and resort, the spirit of The House of Celebration comes to life in destination-defining activations. The St. Regis Washington, D.C., will be transformed into a winter wonderland this season complete with a towering gingerbread house façade to greet guests along with a holiday tree designed in collaboration with the White House Historical Association. The courtyard at The St. Regis Aspen Resort will feature four Alpine yurts where guests can enjoy a fondue experience, while the hotel’s annual tree lighting ritual will take place on December 10, 2022. The St. Regis Atlanta will celebrate the season with the Astor Chalet, a Swiss-inspired chalet designed by Summerour Architects, and curated by Lucy’s Market with a range of shoppable holiday gifts. In Texas, The St. Regis Houston invites guests of all ages to experience its Teddy Bear Tea, featuring a ‘Twas The Night Before Christmas marionette show and toy drive benefiting the Houston Area Women’s Center.
Celebrate the holidays in paradise at The St. Regis Bahia Beach Resort, where guests can reserve their own cabana to enjoy the poolside soiree with a live DJ this December, and at The St. Regis Bal Habour Resort, guests are invited on board an Azimut Yacht with the debut of a curated yachting experience for up to 12 people featuring St. Regis’s Signature Butler Service, a 20-course dining experience, onboard private DJ, and more.
Throughout 2023, The House of Celebration will continue to define special occasions across all cultures and seasons at St. Regis hotels and resorts globally with bespoke programming to highlight key holidays, personal milestones, and professional achievements. At St. Regis, The House of Celebration is always open.
For more details on House of Celebration activations visit the St. Regis Hotels & Resorts or contact your local St. Regis directly.
About Marriott Bonvoy
Marriott Bonvoy®, Marriott International’s award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit www.MarriottBonvoy.com. Download the Marriott app. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter, and Instagram.
About St. Regis Hotels & Resorts
Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by the signature St. Regis Butler Service. For more information and new openings, visit www.St-Regis.com or follow Twitter, Instagram, and Facebook. St. Regis is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit www.MarriottBonvoy.com.
Director, Global Communications, Marriott International Luxury Brands
Meg Connolly Communications