Marriott International and HMI Hotel Group Announces a Multi-property Conversion Deal in Japan

The conversion deal entails the rebranding of seven hotels to Marriott Hotels and Courtyard by Marriott across five of Japan’s most popular travel destinations

Marriott International and HMI Hotel Group today announced a signed agreement to rebrand seven existing HMI properties in five major cities across Japan to Marriott Hotels and Courtyard by Marriott. This signing will bring the rich legacy and guest-focused experiences of both Marriott brands to the increasingly sophisticated consumers in Japan and is part of HMI’s strategic repositioning, aimed at revitalizing and realigning these properties with the latest trends in global hospitality.

The Marriott Hotels properties planned are:

  • Grand Hotel Hamamastu to Hamamastu Marriott in Naka-ku, Hamamatsu City, Shizuoka Prefecture
  • Hotel Heian no Mori Kyoto to Kyoto Marriott in Sakyo-ku, Kyoto City, Kyoto Prefecture
  • Hotel Crown Palais Kobe to Kobe Marriott in Chuo-ku, Kobe City, Hyogo Prefecture
  • Rizzan Seapark Hotel Tancha Bay to Okinawa Marriott Rizzan Resort & Spa in Onna Village, Kunigami-gun, Okinawa Prefecture

The properties planned for Courtyard by Marriott are:

  • Hotel Pearl City Kobe to Courtyard by Marriott Kobe in Chuo-ku, Kobe City, Hyogo Prefecture
  • Hotel Crown Palais Kokura to Courtyard by Marriott Kokura in Kokurakita-ku, Kitakyushu-shi, Fukuoka Prefecture
  • Hotel Crown Palais Kitakyushu to Courtyard by Marriott Kitakyushu in Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture

“We are very pleased to welcome these properties to the fast-expanding portfolio of Marriott International properties across Japan,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Conversion continues to drive a robust growth for the company on a global scale, and we are thrilled to embark on this project with HMI in Japan. As consumer preferences evolve, these properties will have the opportunity to leverage on the strength of affiliation with Marriott’s portfolio of over 8,800 properties worldwide across more than 30 leading brands, along with Marriott Bonvoy – our award-winning travel program boasting a global membership base of over 200 million.”

“With this strategic collaboration, HMI Hotel Group aims to redefine excellence in guest service while unlocking growth opportunities in key markets. By leveraging Marriott International's expertise, the collaboration promises to introduce innovative services and amenities tailored to meet the evolving needs of modern travelers. We are thrilled to embark on this journey with Marriott International, said Mr. Ryuko Hira, President, HMI Hotel Group. “Together, we are committed to delivering unparalleled experiences that exceed the expectations of our discerning guests and set new benchmarks for excellence in the hospitality industry. Our gratitude extends to our valued partner, Hazaña Hotel Advisory (HHA), whose support has been instrumental in facilitating this deal,” he added.

As the hospitality industry continues to evolve, HMI Hotel Group remains steadfast in its commitment to driving positive change and shaping a brighter future for all stakeholders.

These properties are located in five of Japan’s most popular travel destinations which welcome millions of visitors each year. Hamamatsu is rich in history and culture, with attractions such as the 16th century Hamamatsu Castle, and the city is also renowned as a culinary hotspot. As Japan’s former imperial capital for over 1,000 years, Kyoto is one of the most enchanting cities in Japan and is home to an impressive number of iconic UNESCO World Heritage temples and shrines. Kobe is famous for its cosmopolitan atmosphere and its unique blend of Eastern and Western influences stemming from its past as a historic port city. On Okinawa Island in southern Japan, Onna Village is renowned for its stunning tropical beaches and scenic coastal landscapes. Kitakyushu City, in Fukuoka Prefecture, is surrounded by stunning natural landscapes, and is famous for its many landmarks such as Kokura Castle, a beautifully preserved feudal era castle dating back to the 17th century, and the Mojiko Retro District, famous for its Taisho-era architecture and atmosphere.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 8,800 properties across more than 30 leading brands in 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

About Marriott Hotels®
With nearly 600 hotels and resorts in over 65 countries and territories around the world, Marriott Hotels continues to elevate the art of hospitality – placing people first is the brand’s living legacy – ensuring guests always feel deeply cared for throughout their stay. Marriott Hotels raises the bar by consistently delivering heartfelt service, with modern, comfortable spaces, and by providing experiences elevated beyond the everyday. As global travelers needs and expectations evolve, so does Marriott Hotels, leading the industry with innovations including the Greatroom lobby and Mobile Guest Services that embrace style, design, and technology. For more information, please visit www.marriotthotels.com, and stay connected on Facebook, @marriott on Twitter, and @marriotthotels on Instagram. Marriott Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

About Courtyard by Marriott®
Courtyard by Marriott is the hotel brand of choice for trailblazing guests who are inspired by a passion to do great things. With over 1,300 locations in 60 countries and territories, Courtyard is passionate about empowering its guests and serving the needs of travelers everywhere, no matter the purpose of their trip. Its thoughtfully designed guestrooms provide an elevated experience to relax and recharge, complete with plush bedding and flexible workspaces. Guests are able to work, eat well, connect, and be at their best to keep moving forward to succeed. Courtyard is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. For more information or reservations, visit courtyard.marriott.com and stay connected on Twitter, Instagram, and Facebook.

About Hotel Management International Corporation (HMI Hotel Group)
HMI Hotel Group, where hospitality transcends mere accommodation, intertwining seamlessly with the vibrant tapestry of local communities and the rich heritage of Japan. Established in 1966, HMI Hotel Group has flourished into a distinguished entity, boasting a diverse portfolio of 44 properties spanning Japan's landscapes. Our collection of meticulously curated brands is designed to exceed guest expectations and redefine the essence of hospitality. At HMI, we believe that life is a journey for fulfillment. Guided by this principle, we cherish curiosity and champion learning, enriching the hearts and minds of travelers as they traverse the world. Our mission is simple yet profound: to curate journeys of fulfillment for our guests. Rooted in the principles of "Love All, Serve All" and "Unity in Diversity," we continually elevate our service standards to craft pristine experiences unlike any other. Whether it's a corporate sojourn or a familial escape, HMI Hotel Group epitomizes "Omotenashi" – the quintessential Japanese hospitality experience, defined only through firsthand encounters. At HMI Hotel Group, we don't just provide accommodations; we curate unforgettable experiences that resonate with the soul, leaving an indelible mark on the journey of life. Welcome to a world where hospitality knows no bounds. For further information, please visit our website at www.hmihotelgroup.com.

Media Contact:
Emi Ihara
Communications Manager – Japan
Marriott International
Emi.Ihara@marriott.com

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