Aloft Hotels

Aloft Hotels Logo


Brand Profile:  Created for the early adopter, always-on, evolving global traveler, the Aloft brand embodies a “different by design” philosophy that injects personality into the once flat select-serve category. With over 100 hotels in dynamic destinations across the globe, Aloft is one of the fastest growing brands in hospitality, offering a tech-forward, vibrant experience with a modern style.

Aloft is future proof. As Marriott’s tech-forward incubator, the brand was built with a forward-looking lens and the infrastructure to experiment with emerging technologies designed to enhance the guest experience. From Botlr to Emoji Room Service to Live at Aloft Hotels, forward-thinking initiatives in music, design, and technology have made Aloft the must-have brand for a category of traveler yet to be born.

A vibrant social scene is what guests notice first at Aloft. Energy flows and personalities mingle in the flowing no-walls, no-limits space. Authentic modern design with industrial influences balances iconic Aloft features like 9 foot ceilings and eye-catching pops of color. Tech-driven amenities spark interaction and entertainment, including 4-Panel video walls, digital scrolling news ticker tapes.

Locations:  With 100 hotels in 16 countries around the world, the Aloft® brand delivers a fresh approach to the traditional staid hotel landscape. For a complete listing of all locations, visit

Price Tier Category:   Aloft Hotels is one of the fastest growing brands in the select service category.

Hotel Amenities:

The Re:mix lounge is a relaxed morning workspace. It’s a bright, open afternoon meeting place. And it’s a supremely cool PM chillout space. Guests can sip a drink, check their tablets, pick up a game of pool – or just hang out.

W xyz bar
Industrial touches. Neon signage. Sexy signature cocktails. The W XYZ™ bar feels like no other hotel bar. With cleverly curated music, surprise celebrity DJ sets, and live music from emerging talent, the W XYZ™ bar a new generation of hotel bar for a new generation of travelers.

Live at Aloft Hotels is a series of intimate, acoustic sets by up and coming and emerging artists that take place at Aloft hotels all over the world, enhancing the guest experience by providing local culture in a social atmosphere. Project Aloft Star allows unsigned artists to submit their demos while the public votes for their favorites on Facebook for a chance to win a record deal.

Anytime guests get in the mood, Re:fuel provides grab-and-go gourmet options, including light meals, mix-and-match munchies, healthy bites, make-your-own cappuccinos, and more, 24/7.

Day or night, 24/7, Aloft’s Re:charge fitness center offers stationary bikes, treadmills and elliptical machines from LifeFitness – everything guests need for their fitness fix.

Guests can swim laps or lounge in style at Aloft’s all-day natural saline pools. Mixing business and pleasure? Stay connected poolside with free wi-fi.

Great ideas, and the people who have them, feel right at home in Aloft’s sleek meeting space. Tactic is equipped with state-of-the-art A/V, giant plasma TV, and complimentary WiFi, of course.

Aloft’s pet-friendly program for dogs under 40 pounds features an Aloft-branded bed and bowl and complimentary woof-alicious treats and toys.

Aloft Hotels feature SPG Keyless, the industry’s first truly keyless, mobile check in system.

Guest Suite Amenities:

Soaring nine-foot ceilings
Bold industrial touches
Ultra-comfortable signature platform beds with plush bedding
Aloft’s plug-n-play docking stations which link tablets, laptops or music devices to the room’s 42” LCD TV
Walk-in, oversized spa showers with rainfall showerheads
Custom bath amenities created especially for Aloft Hotels by Bliss® Spa
Curated art specially selected for each Aloft hotel
Design Within Reach furniture
Fast and free WiFi

Reservations:  877-go-aloft (877-462-5638) or





Key Brand Executive:  Toni Stoeckl, Vice President & Global Brand Leader

Media Contact:  
Ashley Chapman
Director, Global Communications


May 2016