Tricia Primrose is Executive Vice President and Chief Global Communications & Public Affairs Officer. She is responsible for Corporate Communications, Government Affairs, Consumer/Brand Communications, and Social Impact. She is also a member of the Marriott Board of Directors’ Inclusion and Social Impact Committee, which emphasizes opportunity, empowerment and inclusion for the company's associates.
Prior to joining Marriott, Ms. Primrose was a partner at Rational 360, a strategic communications firm she joined when it merged with Impression Partners, which she founded. Previously, Ms. Primrose was the Executive Vice President, Global Communications and Public Affairs at AOL from 2007 to 2011, where she had accountability for Global Corporate Communications, Public Affairs, Publicity, Internal Communications, Event Marketing and Philanthropy. She developed all communications strategies for more than $2.5 billion in mergers and acquisitions, and led the communications strategy for AOL’s successful public offering in 2009.
Prior to her role at AOL, Ms. Primrose was an Executive Vice President at Robinson Lerer & Montgomery, a leading corporate and financial communications firm. Earlier in her career, Ms. Primrose held leadership positions with the Democratic Congressional Campaign Committee and served as Communications Director for U.S. Senator Richard Shelby.
In 2015, Premiere Traveler named Ms. Primrose one of the Most Compelling Women in Travel. Ms. Primrose is a member of Condé Nast Traveler’s Women Who Travel advisory board as well as a member of the American Hotel & Lodging Educational Foundation’s Board of Trustees.
Ms. Primrose is a graduate of Georgetown University. She lives in the Washington, D.C. area with her husband and daughter.