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Company Recognized for its Innovative Approach to Marketing, including Advertising, Social Media, Buzz Marketing, PR
Marriott’s transforming global marketing team will receive 42 Adrian Awards this year at tonight’s 59 th annual Adrian Awards Dinner Reception and Gala hosted by The Hospitality Sales and Marketing Association International (HSMAI) at the New York Marriott Marquis. In addition to the gold, silver and bronze awards already made public by HSMAI, the company is also up for coveted platinum awards to be revealed at the event. In recognition of top talent, HSMAI will also honor three Marriott marketers for their individual achievements.
In the past two years, Marriott has revolutionized the way it markets its award-winning loyalty program Marriott Rewards and its portfolio of 19 global brands to consumers. With its focus on the next generation traveler, Marriott has strong Brand, Digital and Portfolio Marketing, as well launched a Creative and Content Studio, a Buzz Marketing practice, consumer public relations group and M Live – its social media command center for real-time marketing.
“Marriott has always been about people – whether it is our guests or our amazing team of global marketers,” said Karin Timpone, global marketing officer. “The scope of Adrian awards in several categories recognizes the top marketing talent we have today at Marriott.”
The Adrian Awards began in 1957 and consider entries from every segment of the travel and hospitality marketing industry, including hotels, airlines, cruise lines, car rental companies, destinations and credit card companies, among others. Winners are selected from a field of more than 1,300 entries by senior industry and media experts. For more information, visit www.adrianawards.com.
Marriott’s Global Marketing team received the following honors:
GOLD Award for Advertising: One Millionth Mobile Check-in Campaign
GOLD Award for Digital Marketing: Courtyard Marriott “The Elevator Pitch”
GOLD Award for Digital Marketing: Marriott Enterprise Audience Segmentation Strategy
GOLD Award for Digital Marketing (Mobile Campaign): One Millionth Mobile Check-in Campaign
GOLD Award for Digital Marketing (Contest/Sweepstakes): One Millionth Mobile Check-in Campaign
GOLD Award for Digital Marketing: Tripping with Sonia Gil
GOLD Award for Digital Marketing: Marriott Hotels Reddit Campaign
GOLD Award for Digital Marketing: Book Direct Campaign
GOLD Award for Digital Marketing: Marriott Traveler Website
GOLD Award for Public Relations: Fairfield Inn & Suites Marriott “National Amazing Month” campaign
GOLD Award for Public Relations: JW Marriott Venice Resort & Spa Grand Opening Campaign
GOLD Award for Public Relations: Moxy Hotels’ US announcement at the American Lodging and Investment Summit
GOLD Award for Feature Placement Online: Marriott Hotels First to Offer Netflix On Guest Room Televisions ( Fast Company.com)
GOLD Award for Partnership for a Major Brand: Marriott Hotels First to Offer Netflix On Guest Room Televisions
GOLD Award for Social Media: #lovetravels
GOLD Award for Website: #lovetravels
SILVER Award for Advertising: Courtyard Marriott “The Elevator Pitch”
SILVER Award for Advertising: Residence Inn Storybug Video
SILVER Award for Advertising: Marriott + GoPro Partnership
SILVER Award for Digital Marketing: Renaissance Chicago Downtown Hotel #RenChiRefresh
SILVER Award for Digital Marketing: TWO BELLMEN Short Film
SILVER Award for Digital Marketing: Los 30 de Marriott Rewards
SILVER Award for Digital Marketing: Marriott + GoPro Partnership Social Media Campaign
SILVER Award for Digital Marketing: Renaissance Chicago Downtown Hotel #RenChiRefresh
SILVER Award for Digital Marketing: TWO BELLMEN Short Film
SILVER Award for Digital Marketing: Los 30 de Marriott Rewards
SILVER Award for Digital Marketing: Marriott + GoPro Partnership Social Media Campaign
SILVER Award for Digital Marketing: #lovetravels
SILVER Award for Direct Mail: Marriott Rewards Platinum Premier Gift Package
SILVER Award for Feature Placement: JW Marriott Hotels & Resorts: (American Spa)
SILVER Award for Integrated Marketing Campaign: #lovetravels
SILVER Award for Partnership with a Major Brand: Autograph Collection Hotels' Individualists Campaign
SILVER Award for Public Relations: Residence Inn by Marriott “Gets in The Mix”
SILVER Award for Public Relations: #lovetravels
SILVER Award for Public Relations: Florida Buzz Report
SILVER Award for Special Event: Moxy Hotels Launches “DO NOT DISTURB” Original YouTube Series with Comedian Taryn Southern
SILVER Award for Special Event: Renaissance Hotels’ Fourth Annual Global Day of Discovery
BRONZE Award for Advertising: Renaissance Hotels “The Navigator Live”
BRONZE Award for Digital Marketing: French Kiss Short Film
BRONZE Award for Feature Placement Online: JW Marriott Venice Resort & Spa (Forbes.com)
BRONZE Award for Public Relations: Marriott + GoPro Partnership
BRONZE Award for Special Event: AC Hotel Miami Beach Grand Opening
Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations : Gordon Lambourne, senior vice president, Global Public Relations
The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization : Nina Herrera-Davila, senior director, Consumer PR and Kyle Murdoch, senior director, Digital Marketing, The Ritz-Carlton
Last week, HSMAI Europe recognized Global Marketing’s Digital Services team as Best in Class and Christina Purnell as one of HSMAI's Europe’s Top 20 Extraordinary minds in Sales, Marketing & Technology.
“The Adrian Awards are the world’s largest and most prestigious travel marketing competition,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Each year we see how incredibly talented travel marketing professionals are. These campaigns are innovative and creative, and we are thrilled to acknowledge Marriott International for their outstanding work.”
This year’s winners are being feted at the Adrian Awards Dinner Reception and Gala.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as
HSMAI’s MEET,
Adrian Awards, and
Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at
www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai and
www.youtube.com/hsmai1.